Emily Mathisen Email & Phone Number

West Chester, Pa, Us

West Chester, Pennsylvania, United States

EM Marketing – West Chester, PA 2018 – PresentDigital marketing consulting firm supporting local businesses and lifestyle brands.Digital Marketing Consultant - West Chester, PA Develop and implement marketing strategy for customers. Provide Google Ads implementation including performance max, text, shopping, display, response, and dynamic ads. Assist clients in increasing customer reviews to boost Google position. Interpret paid search data/campaign performance to inform optimizations and drive paid search strategy. Help create brand awareness with multi-level marketing channels. Design strategy to retain and acquire customers. • Created digital campaign resulting in 68% increase in summer sales, largest in three (3) years • Launched digital marketing for ten (10) new businesses;100% with 1st page Google placement• Achieved first page Google placement for 10 clients by boosting customer reviews• Grew customer retention by 15%; decreased abandon cart rate by 12% for skincare company• Expert in Google Ads, Google Merchant Center, Meta, Pinterest, and Amazon Sellers Central

Santa Clara, California, United States

Digital Marketing Mentor/Tutor -West Chester, PA Strong knowledge and professional experience in a broad range of digital marketing disciplines. Passionate about teaching and developing an effective learning experience. Teach & inspire students to develop and learn new skills through a virtual classroom environment. • Onboarded & taught hundreds (100+) of students with a 90% graduation rate from three courses- The Fundamentals of Technology, Leadership & Soft Skills, & Digital Marketing• Share knowledge and create an environment whereby students develop skills in marketing through mentoring and coaching • Teach marketing content and utilize given curriculum material • Adapt materials to students’ learning style • Develop and teach supplemental material compatible and congruent with the curriculum

Downingtown

• Responsible for obtaining new customers and growing business opportunities by implementing various marketing strategies including:• Generating and delivering marketing content on social media via Facebook, Youtube, Google+, email, and direct mail.• Developing and implementing marketing campaigns and events aimed at target demographics.• Set up tracking systems for online marketing activities to track effectiveness of strategies and determine if adjustments are necessary.• Identify and analyze strengths and weaknesses of competition to determine potential improvement strategies.

Media, Pennsylvania

In addition to performing similar duties as an Account Manager, a National Sales Manager is directly responsible for maintaining or exceeding sales volumes of previous year by analyzing economic status, determining current selling, and taking advantage of ‘white space’ opportunities. Personal clients include Kohls, Amazon, Wayfair, Widdop Bingham, Gordmans, and Meijer.

Media, Pennsylvania

Delivered sales management to existing customers as well as potential customers through use of trade shows. Analyzed customer’s business model and offer additional products to generate sales growth. Maintained customer relationship and business through effective communication and product development based on customer needs and independent product analysis. Be an expert on the product line in order to act, effectively, as the direct contact with the customer.

Reading, Pennsylvania

Bought categories for brick and mortar locations along with Boscov’s ecommerce business. Created sales plans, picked appropriate and appealing assortments, negotiated pricing with vendors, and worked with the visual department in order to merchandize goods and make them saleable. Executed a liquidation strategy at the end of the goods cycle.Managed weekly sales analysis reports, created purchase orders, and analyzed sales in order to determine future pricing. Reviewed inventory levels including management and modification of replenishment inventory. Created and managed advertising copy and images for advertising.

King Of Prussia, Pennsylvania

Shadowed and learned the duties of a Department, Store, and Human Resources manager. Responsibilities included maintaining exceptional customer service, keeping up to date knowledge on fashion trends and current products, and identifying needs of prospective customers which ultimately led to exceeding monthly sales goals. Additionally, played an important role in coordinating a fashion show to display future trends to customers as well as sales associates.