Built team from the ground-up. We own UX research, product strategy, and product operations; I also serve as Taskrabbit’s cross-functional Voice of Customer program manager. Highlights:• Product Vision & Strategy. Defined 3-year product vision and strategy, which drove team roadmaps, organizational structure, and investment prioritization. Collaborated with senior designer to co-create ‘visiontype’ video to bring product vision to life for Taskrabbit’s 400+ employees and Board of Directors.• Voice of Customer (VoC) Program Manager. Developed and launched new processes to collect and analyze customer insights — from customer advisory board, Customer Success, CSAT survey, and Support channels — to inform product roadmap and GTM decisions. • Retention Strategy. Nominated by CEO to lead cross-functional, data-driven client retention strategy pivotal to Taskrabbit's 3-year growth plan. Coordinated functional leads to implement strategic recommendations projecting $3M in revenue growth. Established standard retention metrics and goals to track progress.• “Chief of Staff”. Partner with CPO/VP Product on strategic initiatives to build product team culture, improve ways of working, and boost employee engagement in remote-first environment, including launching Reforge Learning Program for 30 employees and planning quarterly in-person 'on-sites' for Product & Engineering teams (~135 employees).

Taskrabbit's first Product Strategy hire, reporting directly to Chief Product Officer.

Specialized in Customer & Marketing Strategy for retail and consumer tech clients. Nominated for Deloitte Master Marketer training program for high-performing Senior Managers and Managers.Select client project results:• Bespoke digital and agile marketing education program, from concept design to launch, to upskill 2,900+ B2C and B2B marketers at Fortune 50 client• KPI framework and playbook for evaluating, testing, and scaling retail innovations for $128B telecom company• In-depth assessment of leading global tech giant’s prototype for a new online shopping experience; actionable recommendations to streamline eCommerce and content management processes to support new prototype

Specialized in Customer & Marketing Strategy for retail and consumer tech clients. Select client project results:• Data-driven product strategy and 3-year vision for social media company; "IRL" retail solution recommendations for addressable market of 78M potential small and midsized business (SMB) users• Annual global marketing strategy and regional localization plans, including target segments, key messages and activation channels, informed by interviews with 25+ regional and global marketers• Consumer insights-driven product creation engine to reduce time to market for $16B+ specialty apparel retailer; scope definition and strategic plan to pilot “co-creation” op model with select vendor partners• 80-page agile marketing campaign optimization playbook resulting in $3.5M in labor cost savings for big-box retailer; successful test & learn pilot of new, agile campaign process with strategic fashion activation teamInternally, served as Chief of Staff to Head of Talent for Deloitte’s $790M Retail & Consumer Products practice of 4,000+ consultants; oversaw team of 18 workstreams and 50+ team members in executing FY20 strategy to improve talent experience.

Leadership:• VP Admissions & Marketing - MMM Program• VP Careers & Education - Retail & Luxury Goods Club• Admissions Tour Guide and Day at Kellogg (DAK) Section Leader for prospective studentsDesign Innovation Projects:• “Research-Design-Build” Winning Team: Applied design thinking methods to re-imagine global airline’s departure experience for customers and employees; presented solutions to Head of CX• Kellogg Design Challenge Finalist: Integrated interview insights, shopper behavior observations, and cultural research to design and pitch new retail partnership opportunity to leading consumer goods brandSample coursework:• Data Analytics: Retail Analytics, Customer Analytics, Marketing Research & Analytics, Data Visualization• Marketing: Marketing Strategy, eCommerce and Digital Marketing, Omnichannel Experience Strategies• Design Innovation: Research-Design-Build, Business Innovation Lab

• Conducted 20+ cross-functional stakeholder interviews, competitive analysis, and consumer research to develop innovative marketplace distribution and content strategies for Gen Z basketball consumers• Performed market sizing analysis to identify $390M target revenue opportunity• Presented final recommendations to Head of Strategy and CFO of Nike’s $15B North America business

Partnered with CEO & VP Marketing at men's accessories and apparel eCommerce startup to design and scope a pre-MBA internship. Key accomplishments during internship:• Led strategic design and cost-benefit analysis of new customer loyalty program• Pitched program design recommendations to CEO's leadership team• After gaining unanimous support, evaluated loyalty platform technology vendors and partnered with head of engineering to develop business requirements for implementation

Specialized in retail and customer strategy. Select client project results:• Strategic plan to increase digital retail education content and personalize store associate career paths for leading specialty beauty retailer• Revolutionized mobile app features that bridge the digital and physical customer experience in 4,600+ stores for international big-box retailer• Voice of the Customer analysis and global customer segmentation for European travel company

Specialized in retail and customer strategy. Select client project results:• Innovative customer loyalty program and comprehensive playbook for department store• Data-driven, 5-year global eCommerce expansion roadmap for personal accessories retailer• Redesigned omnichannel assortment planning process and change management strategy for 600+ Merchants at U.S. department store

Interned in Technology Solutions group within Disputes & Investigations Practice.

Interned in Stephans, Van Liew and Oiler Group.