Emily Mccarthy Email & Phone Number

United Kingdom

London, England, United Kingdom

Strategised colour content to inspire, inform and offer actionable solutions to 7K global subscribers Daily content posting across WGSN’s Fashion, Beauty, Interiors and City by City ‘Feed’ Hosted colour workshops with Head of Colour to forecast seasonal, annual and long term palettes 2 years in advance for global markets across industriesDefined seasonal key colour and colour of the year messaging to propagate wider design directions and develop macro trends Pioneered cross category ‘Colour Intelligence’ reports: ‘The New Darks’ and ‘Gender Inclusive Colour’ Conceptualised Colour big ideas for WGSN trend days as part of the business’s unique STEPIC forecasting methodology Embedded strategic data insights and analysis into forecasts

Led all content for the in-house B2B online trend & inspiration platform ‘SPARK’, used by small business partners to product develop/source & grow their business with NOTHSCreated on brand trend narratives through curated research reflecting business strategy, customer target and category growth opportunitiesFuture proofed & supported the growth of million pound & 'rising star' partners Worked alongside the new partner team to identify high potential leads to ensure the product range is exciting, market leading and relevant Delivered trend presentations/webinars internally to 5000+ partners & externally at press & industry eventsOversaw the partner inspiration strategy & team inspiration calendar including initiating cross team inspiration days Managed up and down, from entry to exec level

Richmond

Concepting & launching ‘SPARK’ to drive partner engagement and foster creativity Leading on cross category trend forecasts for macro, seasonal and product design directions for lifestyle and gifting markets

London, United Kingdom

Strategic direction for one of South Africa’s biggest fashion retailers & manufacturers Delivering tailored, inspiring client facing commercial fashion trend and retail strategy presentationsConcepting colour, material, product and macro trend forecasts 2 years ahead of the season Driving supply chain efficiencies through commercial yet trend led product assortments reflecting client’s trade, customer and future brand propositionOffering creative inspiration, ideas and strategy from supply & design to marketing & in store experience; trends explored in a holistic 360 approachContributing to industry leading View 2 magazine - youth, sports & denim lifestyle trends Workshop collaboration with Buyers & Designers to create a competitive brand and product propositionCreative lead for product range, trend strategy & workshops for Footwear & Accessories division

Supporting on cross category studio & client trend forecasts International travel for trend research, retail reports and client workshops

Freelance

London, United Kingdom

Baker Street

Notting Hill

First Class Ba Honours, Fashion Promotion & Imaging, First Class Honours

Vocational Short Course, Strategic Digital Marketing