Emily Mclanahan-Hluzek Email and Phone Number

• Supervised and mentored 2-3 different Content Marketing Interns annually, both in-person and remotely, fostering a supportive environment and ensuring clear communication of responsibilities• Proofread and published interns' blog posts to employers' websites and social media platforms, maintaining a high-quality standard• Aided clients with troubleshooting issues they were experiencing on social media platforms and expanding their understanding of how to utilize these platforms to maximize their business success• Created photo and video ads using Canva and Adobe platforms, optimizing content based on performance metrics from Meta platforms• Strategically created and managed successful campaigns, ad sets, and ads on Meta's Ad Manager that aligned with clients' goals, driving engagement and growth• Analyzed the performance of dozens of ads on Meta platforms weekly, tracking and reporting data in Google Sheets to drive informed decisions• Designed, wrote, and scheduled organic content for Facebook, Instagram, Twitter, LinkedIn, TikTok, and Google My Business to ensure consistent and strategic messaging• Built and maintained a client's e-commerce website on Squarespace, ensuring weekly maintenance and content optimization• Applied AI tools like ChatGPT, HeyGen, and MidJourney to generate creative ideas and inspiration for ad campaigns and social media posts

St. Louis Internet Marketing company focused on providing cost-effective solutions for companies ranging from start-ups to nationwide corporations located throughout the US.• Completed numerous blog posts for various clients across the nation on a weekly deadline basis• Created website content for a diverse pool of clients that uniquely and accurately displayed their values and standards • Examined Search Engine Optimization reports, assisting in discovering and using keywords for overall higher and more effective website traffic• Skilled in WordPress through continued effort on blog posts and website content, allowing an easier way to edit and publish work directly• Collaborated through Google Drive with co-workers and supervisors to enable a smooth and efficient way to assign content projects as well and jointly work on them effectively

Career Specialist •Developed skills in career and major explorations after engaging in over 140 hours of training to ensure proper and accurate assistance to students, staff, and community members•Provided direction to students in their career and major decision process through guided assessments and one on one reviews•Coached students on a scheduled weekly basis, helping to enhance their overall plan for the future through improved resumes, online images, interviewing preparation, and recognition of transferable skills•Devised multiple publications on a series of available resources offered at the Career Center to better communicate their importance and value to students and staff Outreach Coordinator •Communicated presentations on a variety of professional-related topics to diverse classes and organizations to benefit their future career and coursework skills •Recorded presentations through the platform Zoom to be uploaded on the Mizzou Career Tools YouTube page to allow easier access to career-related resources for instructors and students•Organized productive weekly team meetings with fellow Outreach Co-Coordinator that included creating productive activities to increase member’s comfortability and knowledge for presentations•Scheduled informational reminders about upcoming presentations to be sent out to the corresponding presenter and organization promptly Training Team Representative •Conducted interviews for potential new employees while collaborating and compromising with co-workers on the final hire list of candidates that would best fit the center’s criteria and atmosphere •Mentored Career Specialists in training to guide them in the process of learning an abundance of helping skills and materials offered at the Career Center while providing support and setting an example to follow•Graded the Career Specialist Trainee’s homework assignments to ensure they were well informed on the Career Center’s resources, assessments, and values

• Represented Mizzou as the public relations point person for their NSAC team to create a strategic campaign for that year’s corporate client, Tinder• Studied the creative brief the account team made after a semester of research to understand the campaign’s target market and goals• Brainstormed big ideas and strategic tactics with the other 19 teammates that were competitively selected that year to come to a mutual agreement about the best direction in which to take the campaign • Presented 5 possible public relations tactics to teammates based on the research found in the creative brief and, after multiple sessions of feedback and constructive criticism, narrowed and refined the list down to 1 tactic• Developed the logistics for the public relations campaign through heavy research and working with the media planners and creative strategists to finalize the budget and creative details • Met with teammates for 8 hours on average each week through both zoom and in-person meetings to collaborate and complete concepts, tactics, and the plan book

• Built a social media campaign around Minority Mental Health Month through extensive research to ensure culturally appropriate and correct data, revising copy with the marketing director, and collaborating with the graphic design artist on visuals• Established a social media spreadsheet plan that connected key mental health-related dates with correlating themes and specific ideas to be implemented throughout the next year• Conducted an internal audit of the organization to better understand its core values and services as well as to build a database of assorted facts to be used in future social media posts and newsletters • Crafted internal content to promote employee morale, inform them on their benefits and provide updates on events happening around campus • Generated press releases to clearly communicate to the public newly appointed directors as well as their qualifications and unique viewpoints being brought to the organization • Discovered numerous family-friendly events local to the individual campuses across Missouri to be promoted on their social media accounts, increasing web traffic and overall brand awareness

• Trained other associates on maintaining their designated floor sections, running stock on merchandise, cashiering, and managing the customer service desk• Closed down the cash registers and customer service desk at the end of the day by properly shutting them down and counting down the drawers• Managed entire departments by stocking them, deciding their merchandise layout, and keeping them clean and up-kept throughout the day• Provided excellent customer service to guests by helping them find merchandise and answering any questions they might have

Brazen is a non-profit organization that encourages women at all stages of their business and industries to join a like-minded community, access curated online and offline resources, leverage best-practice tools and feels supported on their entrepreneurial journey.• Represented the non-profit through various tabling events and member activities in order to help promote their continued growth as an organization • Researched and started the application process on several different grants while brainstorming strategic plans of action on how to move forward in ways that would best embody the organization’s mission statement • Collected 100s of members social media, business, and contact information, organizing them all in an easy to read Excel spreadsheet• Formatted and scheduled dozens of tweets and Facebook posts for the Brazen St. Louis platform on the Hootsuite application to bring higher awareness to upcoming events and the non-profit as a whole• Wrote and thoroughly examined recaps on different member events to ensure they captured a sufficient summary of the message that was produced • Assisted in the creation of press releases that covered significant events and growth within the company to be shared with the public • Formulated charter drafts for future committees to clarify and outline specific roles and duties for which they would be responsible