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Driven marketing & advertising strategic leader with over 18 years of experience. Proven track record of delivering breakthrough ideas that drive sales; moving the consumer along the path to purchase from consideration to purchase. Extensive CPG knowledge, with a focus on Natural/Organic, including new product launches. Expertise in brand strategy across both brick and mortar and eCommerce. Passionately leads and inspires teams in a fast-paced, ever changing, environment. Excellent client-facing & internal communication skills.
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Group Account DirectorRazorfish Jun 2022 - PresentNew York, Ny, Us -
Account DirectorBreakaway, Llc Nov 2021 - PresentLead Shopper Marketing strategy for CPG companies including building and executing full-year activation plans. Leverage 15+ years of experience to proactively seek out vendors based on client objectives and budgets. Manage vendor relationships and provide recommendations that ladder up to brand initiatives. Develop and deliver reporting that influences future plans and budgets. Act as an interim marketing talent by seamlessly joining marketing teams. Provide training for current or new team members allowing for smooth transitions and overall team success. -
Sr. Marketing ManagerPopsockets Dec 2020 - Apr 2021Boulder, Co, Us• Drove retail launch strategy of PopCase including a retail plan at Target that resulted in securing the coveted back-to-school electronics endcap and a media spend increase of $600k. • Lead cross-functional teams across creative, sales, brand, merchandising, and outside agencies in the strategic development and execution of 360 marketing campaigns, ensuring best in class creative and a consistent brand messaging approach.• Lead strategy and execution of retail marketing programs for Target, Walmart, Best Buy, and T-Mobile including brick and mortar and ecommerce. Drive creative development of custom channel programs by identifying key insights that spark innovation at shelf. Manage execution of POP via outside vendors. • Manage events including lead the creation of marketing presentations, manage product development input, and present to key retail buying teams including Target, Walmart, Best Buy, T-Mobile, and ATT. -
Business ManagerThe Integer Group Aug 2019 - Nov 2020Denver, Colorado, UsLead planning and development of brand strategies with a cross-agency team including Creative, Data & Analytics, Media, Insights & Strategy, and Production to develop solutions rooted in data and the consumer journey for new product launches and core brand initiatives. Spearheaded launch of Kind Frozen innovations including planning and execution of National and Retail launch strategy resulting in $4.8MM in retail sales in the first six months. Currently, Kind Frozen bars are the #2 brand in $ share and the #1 brand in growth in the total US non-dairy novelty category.Key collaborator within the integrated agency model for Kind Frozen, Grocery, and Target including planning sessions and execution of 360 campaigns, management of budgets, and campaign costs.Managed team of three direct reports including overseeing projects, ensuring client satisfaction, and mentoring/developing team based on individual career goals. -
Freelance Account SupervisorThe Integer Group Jun 2019 - Aug 2019Denver, Colorado, Us
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Owner/InstructorBarre By Emily Jul 2015 - Aug 2019Pioneered barre in Chico by leading the first barre classes in the area. Launched Barre by Emily to market classes, growing fan base by 25% every month during the year of launch. Managed social promotion of Barre by Emily including the execution of pop-up events to increase following.
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Account SupervisorThe Integer Group Apr 2013 - Jul 2015Denver, Colorado, UsDefined the strategy and managed holistic campaigns and promotions that spanned across packaging, TV, radio, digital media, direct mail, social media, events, sampling, eCommerce, and print.Won Bear Naked business for the agency by leading the development and presentation of an in-store and social launch strategy.Olympic partnership lead for Kellogg’s including the development of co-branded retail executions with other Olympic CPG partners: P&G, Coke, and Oroweat, management of sponsored athletes, 24hr launch of Gabby Douglas Kellogg’s Corn Flakes box featured on the Today Show, resulting in 7,800 tweets and reach of over 17MM.Managed two direct reports ensuring the team exceeded client goals and expectations as well as mentored co-workers across the agency resulting in internal promotions.
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Senior Account ExecutiveThe Integer Group Jan 2012 - Apr 2013Denver, Colorado, Us
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Account ExecutiveThe Integer Group Jan 2010 - Jan 2012Denver, Colorado, Us
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Sr. Project ManagerThe Integer Group Jul 2008 - Dec 2009Denver, Colorado, UsThrived in a demanding environment while managing the execution and deadlines of over 150 national brand campaigns and regional promotions annually.Maintained agency fiscal responsibility and continuous budget management to deliver 100% accuracy.
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Project ManagerThe Integer Group Oct 2006 - Jun 2008Denver, Colorado, Us
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Associate Manager, Consumer MarketingNational Geographic Channel Feb 2006 - Aug 2006Washington, Dc, Us -
Coordinator, Consumer MarketingNational Geographic Channel Jun 2004 - Jan 2006Washington, Dc, Us
Emily Mcmahon Education Details
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American UniversityMinor: Spanish -
International Ballet Barre Fitness AssociationBarre Certification
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Oyster River High School
Frequently Asked Questions about Emily Mcmahon
What company does Emily Mcmahon work for?
Emily Mcmahon works for Razorfish
What is Emily Mcmahon's role at the current company?
Emily Mcmahon's current role is Marketer | Leader | Innovator.
What is Emily Mcmahon's email address?
Emily Mcmahon's email address is em****@****ger.com
What is Emily Mcmahon's direct phone number?
Emily Mcmahon's direct phone number is (303) 393*****
What schools did Emily Mcmahon attend?
Emily Mcmahon attended American University, International Ballet Barre Fitness Association, Oyster River High School.
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