Emily Mcmichael Email and Phone Number

- Lead the teams responsible for building and promoting Generate’s brand, acquiring and managing clients, and recruiting members- Developed comprehensive digital recruiting plan to diversify Generate’s member and client applicant pool- Contributed to the creation of Generate’s social media strategy and content campaigns

- Responsible for content creation and management of Northeastern University's Student Life Twitter (@nustudentlife), Instagram (@huskystudentlife), and Facebook (@nustudentlife) accounts - Wrote all posts for the NU Student Life Blog (http://bit.ly/2op5Tvy)- Coordinated with outside businesses and organizations to host giveaways and run ad campaigns

- Curates and produces content for @bcg_life Instagram feed- Thoughtfully trains BCGers on how to host engaging Instagram story takeovers on a weekly basis- Manages advertising for @bcg_life through boosting selected content and tracking analytics - Develops captivating Instagram stories to be shared on various BCG Instagram accounts- Creates, manages, and schedules out Thought Leadership content across BCG global social media accounts based off of various BCG publications and events. - Utilizes Photoshop to produce various graphic assets for social media

- Created, managed, and scheduled out content across BCG global LinkedIn and Twitter accounts based off of various BCG events, publications, LinkedIn articles, and other external articles. - Supported content creation for BCG Facebook and Instagram accounts- Utilized Photoshop to produce various graphic assets for social media- Project managed monthly How to by BCG organic social media campaign- Tracked data through Excel spreadsheets and Sprinklr dashboards- Developed comprehensive onboarding document detailing tasks and responsibilities for future co-ops

- Completed various research and data tracking tasks around ongoing campaigns- Assisted in planning and implementation of multi-state promotional campaign tour- Fulfilled various administrative tasks including filing expense reports - Performed responsibilities as liaison for college leadership program including activity development, monitoring student work, and informing students about current campaigns.