Marketing Director
North Canton, Ohio
Architected high-impact, multi-channel marketing plan that propelled sales revenue from 6 million to 13 million per year. Utilized analytics, testing, and metrics to monitor success and facilitate continuous improvement. Applied expertise in budget management; slashed expenses and funded incremental digital marketing efforts by cultivating vendor relationships, selling advertising space, and securing sponsorships. with limited budget.Key Achievements Promotions and Events: Maximized attendance and fueled lead generation from Open Houses and Home Building Seminars through customized flyers, engaging online content, and unique incentives. Website and SEO Management: Elevated online brand presence through launch of SEO optimized website; project delivered on-time and under budget. Social Media Marketing (SM): Converted online visitors to brick and mortar traffic by establishing strong presence across Facebook, LinkedIn, Google+, Pinterest, Houzz, Instagram, and YouTube. Copywriting & Content Development: Researched, produced and published compelling content across all online channels that built loyal following and converted prospects to warm leads. Email Marketing: Delivered an unprecedented open rate of 39%; applied analytics to improve content and subject line, determine optimal email sequence and synchronize delivery schedule. Landing Page Optimization: Drove website lead generation from 1 per month to 20 per month (+200% YOY) by testing copy, visuals, and location of lead form. Advertising, and PR: Conceptualized and authored targeted content for PR coverage and print advertising in local news outlets.