•Designed and directed silhouette development for Fall 2013•Created Fall 2013 color palette to reflect a contemporary fitness brand, using bright vibrant color and sophisticated neutrals•Competitive and Inspirational shopped to guide Fall'13 and Holiday '13 concept/direction•Partnered with marketing on seasonal lineguides•Collaborated with cross-functional partners to ensure product was cost effective & fit approved while maintaining quality and overall design aesthetic

•Created tech packs using Web PDM•Prepared linesheets by fabrication with garment sketches, style numbers, and colorways•Developed color palette, reviewed and commented on labdips•Sketched season designs

- Created mood/color boards with corresponding color palette - Designed cut and sew knits and activewear- Generated Illustrator sketches for all designs, including detail sketches and proto spec measurements and communicated all details with domestic factory for 1st proto sample- Merchandised and presented color combinations to owner and buyer- Prepared linesheets with style numbers and color combinations

-Identified, developed and prepared color palette, seasonal mood boards, and emerging trends to present to the Design Director -Researched and presented new yarns & stitches for each season-Traveled to Asia to work with agents on fittings, understanding product expectations & direction, developing new concepts-Reviewed samples to ensure design details, artwork, silhouette/fit and trims were correct-Communicated daily with overseas vendors-Met established calendar dates to ensure an on-time product line