Manage weekly and monthly social calendars for the PBS Teachers account and fellow PBS Stations (plan, write, curate and create assets)Develop and execute paid social media strategy to support campaign efforts in the pursuit of reaching new audiences and driving clicks to PBS LearningMedia.Foster audience engagement by responding to comments and queries in a timely manner.Monitor social media accounts, alerting internal teams of any technical issues or questions.Source UGC from educators and edfluencers for content.Create fun and unique content to promote PBS LearningMedia and engage the educator community.Provide insights on competitors, notable trends and other relevant topics. Conduct landscape analysis as needed.Review and analyze data, garnering insights to help inform goals and benchmarks and optimize tactics. Create reports to inform LearningMedia teamCultivate relationships with potential educators and influencers.Keep up with the latest social media trends and emerging social media platforms.Collaborate with teams across PBS to cultivate best practices and to create and execute audience engagement-focused content and strategies, including grant-funded initiatives, special projects and more.Participate in team brainstorming and planning for editorial calendars and upcoming campaigns.Support team budget management and invoice processing.

Responsible for ensuring Lehigh Valley Public Media's online profile reflects its leading role in supporting the growing community.Key responsibilities:Develop, implement, and monitor long and short-term digital marketing campaigns across PBS39, 91.3 WLVR, and LehighValleyNews.com, including social media, email marketing, and digital advertising.Create engaging video content (Reels) to promote the company’s brands and stay current with social media trends.Manage projects within the internal team by creating systems to ensure we stay on track using Asana.Assist with event planning, proofreading, digital promotion, photography, and more.Create on-air television and radio spots to promote events, shows, and special topics in collaboration with the development team.Foster positive relationships with external partners to cross-promote events and initiatives in the Lehigh Valley.

- Manage, create and schedule posts for all social media accounts (LinkedIn, Twitter, Instagram, YouTube and Facebook)- Lead community management + engage with audiences across all platforms - Implement strategy to increase engagement and boost our audience reach - Craft and send engaging newsletters - Work on additional marketing campaigns to further promote content across our platforms- Scheduling opportunities for our community to collaborate through panels, interviews and RETHINK’s podcast.

-Identified target markets and curated marketing campaigns to support sales pipeline-Created content that evoked emotionally driven language to increase engagement while adhering to company guidelines-Collaborated with internal sales team to promote brand awareness and to increase cross-selling through dynamic presentations-Created, organized and ran monthly team building initiatives-Utilized social media to engage with prospects and inform them of upcoming events and deliver thought-provoking content

-Grew Social Media following to engage with over 14k followers across Instagram, Facebook, Twitter, Pinterest and LinkedIn-Managed all social media accounts utilizing HootSuite-Responded to direct messages in a timely manner while also staying true to the magazine’s voice-Tracked content engagement through Google Analytics to determine data driven decisions-Identified and promoted local events in a weekly external newsletter to subscriber base-Wrote monthly content for the print and digital editions-Topics included; health, beauty, food and lifestyle-Proofread editorial and digital content to ensure information was accurate and grammatically correct-Assisted on several marketing campaigns to promote engagement-Coordinated several large events hosted by the magazine to increase revenue-Worked with local businesses and vendors to secure curated swag bags and high ticket donations for events

-Prioritized client’s needs to exceed installation deadlines on over $2M worth of project inventory-Coordinated global client relations by creating timelines for both new and current partners -Worked closely with project management to ensure that advertising programs were maintained and upgraded within budget-Collaborated with 20+ airports across the United States and external graphic design houses to make sure that all project inventory fit airport guidelines-Advised on advertising content to help create dynamic pieces for both print and digital- Hit 100% for all special projects including Hawaii, Guam, Nashville and Des Moines Airports

•Greeted guests and clients with fast and friendly service• Organized files and sorted documents for easy access for the HR team• Assisted the HR department in weekly tasks including:September 2015 to Present o Creating and distributing separation letters, writing performance review notifications, managing a timeclock audit, Administering orientation packets and applications, draft employee pay change letters• Was promoted to a full time position with a few months

• Assisted Councilman Curtis Jones Jr. with summary notes to help him focus on the day to day activities and preparehim for issues conflicting the City of Philadelphia.o Topics included parking issues, women’s health, disabilities, and school safety• Wrote resolutions and citations that Councilman Jones issued honoring outstanding individuals in Philadelphia for their hard work and dedication.• Prepared concise, in-depth notes to efficiently so the councilman could help alleviate the issues at hand.

Wrote/published articles for the online magazine while having a weekly deadline.o Topics included beauty, entertainment, and health.