Nicknamed the ‘why bird’ as a kid, I’m not afraid to ask why to get to the root of a problem and then apply a strategic diagnosis. I thrive at finding that distinctive thing that makes you (your brand), you, and then sharing it with the right people (repeatedly) to get results.My background is in Client Services, producing effective and creative campaigns for global network and independent agencies, as well as leading the Client Services department. As a trusted client partner with over 15 years experience, I understand their needs and the challenges they often face.Agencies are full of smart and collaborative people, who are usually time poor. Working with them to support their growth ambitions through marketing-led new-business plans, allows me to do the things I’ve always enjoyed the most; working with great people and pushing them to shine.I’m a serial learner, at my happiest with a new notebook and pen ready to try something new. Education is a priority for me and I really believe every day can be a school day.