Lead global demand and lead gen content and marketing campaign strategy for Auctane’s largest portfolio brand and leading shipping software solution, ShipStation. Responsible for conversion rate and organic traffic KPIs.Create distribution-forward content strategies with tailored and experimental dissemination plans based on channel strategies and GTM efforts, including securing and managing budgetsPartner with Product Marketing, Events, Partner, Brand, Creative, and Communications departments to streamline and align content with broader company objectivesWork with Project Management on production processes, staffing models and risk mitigation plansAnalyze campaign performance data and create actionable insights for cross-functional marketing teams to consistently improve conversion rates and campaign effectiveness.Create A/B testing roadmaps and perform regular content auditsOversee the planning, development, and promotion of biannual thought leadership benchmark researchPresent on panel interviews alongside industry partners at user-facing community events Develop clear content guidelines, message house, and voice and tone documentation Manage a diverse set of internal and external partners and stakeholders on strict deadlinesEdit and localize copy, video, design, and review story direction for all campaign content and conceptsHighlight: Produced and organized video collateral for a retargeting campaign and organic blog and event content featuring world renowned celebrity chef, Wolfgang Puck Highlight: Led the development of a performance dashboard to monitor cross-brand and cross-channel key performance indicators (KPIs) for Marketing

Managed multichannel content strategy, production and campaign initiatives for Auctane’s cloud and API-based shipping software brands - ShipStation, ShipEngine and Stamps - ahead of the $6B private acquisition by Thoma Bravo. Owned end-to-end content creation and distribution process, responsible for aligning it with strategic goalsStrategized on brand, voice and tone development and documentation for Auctane, ShipWorks, and ShipStationLed strategic planning and off-site execution of captivating and value-based video and written user stories and case studies featuring ShipStation users, managed team of two videographers and external partner participation

Developed integrated marketing campaigns and ad-hoc B2C and B2B content creation for small to midsize brands across industries. Consulted on branding, communication, content marketing, and web strategy.Produced and managed day-to-day editorial calendars, including blog, social, and email seriesDeveloped branding and voice and tone guidelines, marketing SWOT analysis, and target audience personasAdvised on brand positioning, communications, experiential activations, and cross-channel marketing strategyBuilt fully-optimized and responsive WordPress and Squarespace sites focused on UX and driving conversionsHighlights: Ghost writer for a B2B online marketing course and workbook; Invited to lead blog and SEO-based workshops at Austin-based conference, Creatives Meet Business in 2018 and 2019

Contracted to design 15-20 pages a day for large daily newspapers across the nation during a mass acquisition—including but not limited the Springfield Register Journal, Victorville Daily Press, and the Holland Sentinel. In charge of placing ads on the page and providing a final read of all copy submitted by the newsrooms. Utilize Newscycle and CMS to manage the export of proofed pages to prepress and ensure that several overlapping deadlines are met on a daily basis. Communicate directly with editors and managers to collaborate on ideas for high-impact, consistent and innovative designs that engage audiences.

Developed and managed the digital marketing content for several local, small businesses and a popular national outdoor retailer. Responsible for producing newsletters and blog articles, organizing and designing social ad campaigns, assessing analytics and potential ROI, and adapting content marketing strategies according to industry trends.

Responsible for producing a bi-monthly lifestyle publication, Longhorn Life, with a team of 12 student writers and photographers. In charge of assigning and managing stories for each issue, implementing social media and brand identity strategies, working with staff designers to create cover art, editing and designing content for each publication on deadline, writing last-minute filler articles, and maintaining overall online presence. Also introduced SEO best practices to boost online readership and overall engagement from students at The University of Texas.

Worked under the Special Editions Editor to provide first round edits and editorial assistance on all content for Longhorn Life, a bi-montly lifestyle publication to The Daily Texan. Responsible for writing and editing all content and engaging audiences for social media platforms; including Twitter, Facebook, Pinterest, Tumbler and the Longhorn Life webpage. Also responsible for providing final edits to production team on deadline days.

Assisted with the marketing and logistics of a successful recall election campaign for the Mayor of College Station. Organized and maintained calendar events and email correspondence, designed and handled production of campaign materials with third-party vendors, planned and coordinated pre- and post-election events and helped to increase overall productivity.

Wrote, edited and produced in-depth articles and news briefs for T. Rowe Price's B2B publication planLink, advertisement copy and collaborated on creative marketing concept materials for retirement plan sponsors and their employees. Also responsible for writing internal and external-facing communications such as emails, newsletters and online content for global plan sponsor conferences and events.

Composed and edited feature-length articles and editorial columns for three niche publications: Brazos Valley Bride, Brazos Wellness and Brazos Valley Family. Responsible for scheduling and conducting interviews, managing and proofing submissions, assisting in story development, organizing and assisting on cover shoots, and developing content and designs for advertisements using Adobe Photoshop and InDesign.