Marketing Coordinator
County Of Huron
Goderich, Ontario
The International Plowing Match and Rural Expo (IPM) is North America’s largest outdoor agriculture show. 2017 marked the 100th IPM, in Canada’s 150th Anniversary, and with a goal of attracting 100, 000 visitors, disastrous weather closed the IPM for one day, yet attendance was still 76, 564 with the shortened event. • Responsible for the paid marketing and promotions for a 150km radius of IPM 2017 Match Site. • Responsible for content creation and distribution of earned marketing strategies.• During IPM 2017, responsible for managing media relations and communications for the attendance of Ontario Premier and other provincial party leaders, Prime Minister of Canada, and coordinating media releases and public relations for IPM 2017 Day 2 shutdown.• Additionally responsibilities included the creation and execution of the County of Huron’s compatible agriculture marketing campaign, #HCproud, in the lead up to IPM 2017 highlighting the diverse agriculture located in the County of Huron and the farm families that produce these products.