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With over twenty years of experience in business management, I understand the unique challenges that dance studio owners face. I have made it my mission to help studio owners identify the necessary steps to achieve their goals and provide them with the tools they need to thrive.

Business Development Manager/Company SecretaryLiberty Leisure Ltd (Oct 2016 - June 2022)Energetic and results-driven Business Manager with a track record of spearheading strategic initiatives across diverse sectors including leisure centers, events management, sports development, exercise referral for health, and museum management. As the strategic lead on a senior management team, orchestrated the optimization of central business functions with a focus on data-driven insights and innovative problem-solving.Strategic Leadership: Orchestrated collaborative efforts within a multifaceted senior management team to achieve overarching business objectives.Led the formulation of a comprehensive five-year business plan and management agreement, facilitating the externalization of Broxtowe Borough Council's Leisure and Cultural Services. Managed all aspects of the transition including financial system separation, policy reviews, and system reconfigurations, within a £100,000 setup budget.Spearheaded brand and name development for a new company, overseeing marketing strategy, website creation, and social media initiatives, resulting in enhanced brand visibility and engagement.Directly managed a team responsible for marketing, direct debit administration, and sales, ensuring streamlined operations and optimal performance.As Company Secretary, ensured efficient administration and compliance with statutory requirements, facilitating effective board decision implementation.

As a Performance and Projects Officer at Broxtowe Borough Council, I orchestrated transformative initiatives to enhance operational efficiency and service delivery. Notably, I led the overhaul of our Leisure Administration and Bookings System, implemented innovative online booking systems, and facilitated the transition to in-house direct debit collection, resulting in significant revenue growth. I developed strategic plans aligned with organizational objectives and implemented data-driven solutions to optimize marketing effectiveness and ensure ROI. Additionally, I spearheaded quality assurance initiatives, both internally and externally, and seamlessly handled diverse responsibilities across departments, showcasing versatility and dedication to organizational success.

As a dedicated Duty Manager at a bustling Leisure Centre, I excelled in overseeing day-to-day operations, managing staff, and ensuring exceptional customer service and safety standards. I implemented comprehensive induction and training programs, aligning them with company objectives and legislative requirements, resulting in a highly skilled and motivated team. Through strategic planning and execution, I led the Centre to become the first in the Borough to achieve prestigious QUEST accreditation, showcasing our commitment to excellence. With a focus on continuous improvement, I spearheaded a customer consultation system to gather feedback, driving informed decision-making and service enhancements. Additionally, I managed the Centre's marketing budget, devising and executing successful promotional plans, including the highly successful launch of a new youth fitness facility that attracted 300 members within the first two weeks.

Entertainments and Activity Product Manager MyTravel• Recognised point of contact for all overseas staff providing support and advice with regards to all entertainment related issues. • Produced an “Entertainers Toolkit” to provide all staff with set methods of working, ideas and recommendations. • Responsible for developing implementing and monitoring a new entertainments product for the 60+ market at seven holiday resorts in Spain, Tunisia and Malta. • Proactively monitored service through assessments, resort visits and feedback to ensure continuity and a high standard of delivery across the product. • Responsible for the delivery of competency based assessment days to volume recruit overseas entertainment staff and ensuring optimum service delivery through writing and delivering inductions and ongoing training modules for groups of up to fifty delegates.