Emily Odenwald Email & Phone Number

Atlanta, Ga, Us

Ball Ground, Georgia, United States

- Managed a monthly budget to plan and execute ad campaigns through Facebook, Instagram, Amazon, and Tiktok, increasing monthly revenue from $200 to $12,500+ within 3 months.- Analyzed campaign performance by tracking KPIs and to make informed decisions to optimize campaign performance in order to achieve a 2x ROAS.- Implemented a testing and review process for paid advertisements, increasing conversion rate by 250%.- Designed over 100 products, including the company’s best selling product, which generated over $15,000 in revenue and hundreds of sales.- Managed social media accounts on Facebook, Instagram, and TikTok, developed content strategies, and accumulated 1.4+ million views across all platforms through analyzing trends and strategically using hashtags and popular audio, gaining over 5000 followers.- Directed product photography and edited photos for product listings, ads, and social media.Produced high quality and engaging short form video content for paid advertising and social media including ideation, creating shot lists, writing scripts, shooting videos, video and sound editing, and color correction.- Designed an ecommerce website prototype in Figma and assisted in building and optimizing the website using Shopify.- Developed visual branding elements including logos, color palettes, typography, and custom graphics to improve brand identity.- Created compelling visuals for digital marketing campaigns, social media, and website content that aligns with brand strategy.- Made over 200 product listings across all selling platforms.- Developed and maintained design guidelines and visual identity standards for product lineup.- Conducted comprehensive competitor analysis to optimize marketing efforts and product lineup.- Increased efficiency by 94% by automating the order fulfillment process, saving a minimum of 8 hours a week. Included creating and managing 10,000 unique SKUs to ensure and streamline accurate product database maintenance.

- Conceptualized and designed commissioned illustrations ranging from character portraits to detailed, full-body character illustrations for individual clients- Worked for Avant Games (December 2022 - present) to create a wide range of fantasy creatures for an upcoming bestiary. Collaborated with a team of concept artists to realize a seamless, cohesive product, adhering to design specifications. Integrated feedback. Delivered quality work on schedule. Work included designing character silhouettes, character design, refining character sketches, and full splash illustrations featuring multiple characters in a scene.

Savannah, Georgia, United States

- I successfully managed event logistics for an engaging and fully immersive 4D experience- Facilitated guest registrations and provided entertainment- I confidently delivered multiple speeches, further enhancing the overall experience for attendees

Savannah, Georgia, United States

- Worked with a client to develop an upcoming horror film by creating environment concept art- Created multiple storyboards