Current State, a new innovator in the clean skincare space, has pioneered an “intuitive skincare” movement with our new and accessible line of nutritionally balanced, clinically responsive products. While most skincare brands market their products based on old-school “skin type’ categories (dry, oily, combination), Current State has debunked the routine-centric, one-size-fits-all skincare mindset. Instead, we employ science, research, and clean ingredients to empower you to care for both your skin’s foundational needs and ever-changing concerns, helping it to look, feel, and perform at its best.

HoliFrog, a new innovator in the clean beauty space, is reimagining your most health-forward and effective skincare strategy with their line of holistic, clean ingredient-driven, and functional products For Every Skin Situation™. While most other skincare brands market their products based solely on consumers’ skin types (dry, acne-prone, oily, etc.), HoliFrog has used science and research to pioneer a "Situational Skincare" revolution: Tweaking your skin routine based on your ever-changing internal and external situations, because skincare doesn’t begin and end with a single skin type.

Founded by Emily Parr in 2012, a public relations expert with over 15 years of experience in the beauty, fashion and wellness industries, Poke PR is as solid and valuable a partner for press needs as in-house resources. Emily is fiercely dedicated to building a public image, hinged on scrutinized market analysis, direct and forthcoming counsel and tailored action built around each of her client’s goals. Emily understands the importance of a brand’s momentum after an initial launch and maintaining the buzz in between new products, services and events. Emily carefully curates Poke PR’s client roster to match who she is as an individual. She realizes that her passion, energy and hustle are a product of the belief in her brands. Having represented clients such as Drunk Elephant, Briogeo, Summer Fridays and Something Navy, Emily is all about seeking out gems within the worlds of health + beauty. She hunts for brands she believes are special, but are not receiving enough attention to match their unparalleled stories. The brands become projects for her to roll up her sleeves and either turn their image around or cultivate it from scratch. Account Sampling: Beautycounter - Briogeo - CVS Health (Nuance Salma Hayek) - Drunk Elephant - Farmacy - ILIA - Juice Generation - RMS - Something Navy - Summer Fridays