Emily Pask Email & Phone Number

Melbourne, Victoria, Australia

Modest Mermaid empowers women and girls with Australian-designed swimwear that blends comfort, confidence, and style.At Modest Mermaid, we create fashionable swimwear with the coverage you desire, ensuring you feel and look amazing. Drawing from my experience with top global fashion brands, I saw a gap in the market for swimwear prioritizing comfort and confidence, inspiring the creation of Modest Mermaid.Our brand is more than just swimwear; it's a movement empowering women to celebrate their style and individuality while feeling comfortable. We are committed to making our range accessible to all, ensuring everyone looks and feels their best, whether poolside, chasing kids, or catching waves.Each piece in our collection tells a story of unity, empowerment, and individuality. From versatile A-line swim dresses to various tops, bottoms, accessories, and girls' swimwear, customers can mix and match to express their unique style.Our swimwear, designed for freedom and sun protection with SPF50+, is easy to wear, fuss-free, and exceptionally comfortable, so you feel empowered and incredible every time you enjoy the beach with loved ones.

Hong Kong

Melbourne, Australia

As a Production Coordinator I am responsible for: • Managing product categories: skirts, shorts, playsuits, jumpsuits• Manage Bardot International product range• Critical Path Management• Base and bulk fabric approvals• Negotiating prices and delivery dates• Fit sessions

London, United Kingdom

As a Production Coordinator I am responsible for: • Managing product categories: dresses. skirts, jackets and tops• Negotiating prices and delivery dates• Critical Path Management• Base and bulk fabric approvals• Conducting competition analysis• Fit sessions

London, United Kingdom

Major achievements in this role include:•Developed the ability to pick up new products quickly after successfully moving departments three times •Re-developing the socks to make the sizing scheme more consistent.•Re-developing the ski gloves and active gloves to improve fit •Overhauling the summer hat and sunglass range to streamline the range and avoid overlap •Taking charge of the department when the buyer goes on buying trips

London, United Kingdom

Major achievements in this role include:•Developing ranges with the buyer- including designing the Autumn Winter 2012 ski wear range•Managing hundreds of styles at any one time•Managing quality control by approving trims, fabric and samples from development through to production•Train and manage the buyers administration assistant•Establish and manage relationships with supplier base. This involves specifying targets, negotiating prices and discounts and arranging delivery dates•Report to company directors on sales at weekly trade meeting. When appropriate suggesting action to help boost sales•Developing and maintaining style books•Visit competitor shops with the buyer•Manage product photo shoot for the website and catalogues

London, United Kingdom

Major achievements in this role include:•Developing ranges with the buyer•Managing hundreds of styles at any one time•Managing quality control by approving trims, fabric and samples from development through to production•Train and manage the buyers administration assistant•Establish and manage relationships with supplier base. This involves specifying targets, negotiating prices and discounts and arranging delivery dates•Report to company directors on sales at weekly trade meeting. When appropriate suggesting action to help boost sales•Developing and maintaining style books•Visit competitor shops with the buyer•Manage product photo shoot for the website and catalogues

Notting Hill London

As part of this role I was responsible for:•Assisting and styling customers to ensure we meet sales targets•Ensuring the store is presented well and motivating staff•Fulfilling mail orders, opening and closing proceduresMajor achievements to date:•Promoted in my first two weeks to a supervisor role•Highest weekly sales

Melbourne Australia

As Assistant Buyer for Womens Fashion tops and basics I was responsible for:•Assisting the buyer with range selection for all categories•Approving fabrics, trims and labels for all styles•Managing fit sessions and ensuring products fitted to company standards •Managed quantities of “basics” range, selecting colors and ordering stock•Approving cost prices of new ranges and negotiating margins with suppliers within target ranges Major achievements whilst in this role include:•Introducing and ranging for a new category in the business “fashion tops” including woven and knitwear ranges which became the top selling range •Training to be a “Quality Assurance” specialist, including fitting product on the fit model and determining when it was ready for production

Melbourne Australia

As Buyers Assistant for Womens bottoms- dresses, skirts, pants, shorts and jackets, I was responsible for:•Raising orders each season for: dresses, skirts, jeans, pants, shorts, swimwear and analyzing sales data to optimize the best size range •Managing delivery schedules for products and communicating with suppliers•Ensuring all product arrived on time and maintained the promotion schedule•Managed weekly markdowns and financial reports required by the buyer•Managed product for our online store photo shoots•Inputting promotions into RMS to notify store point of sale systems•Approved product to freight to distribution centre•Organizing samples for PR agency and responding to customer queries Major achievements in this role included:•Able to work autonomously within a short period of time•Promoted to Assistant Buyer within 8 months

Melbourne Australia

Womenswear Marketing Assistant for Jacqui-E and PortmansAs part of this role I was responsible for:•Maintaining the customer service database, replying to customer inquiries, issuing customers with VIP cards, updating details and handling feedback. •Marketing tasks such as photographing and tagging garments for PR agencies.•Assisting in the preparation of marketing plans and updating marketing schedules (which set out all the in-store promotions and events for the season). •Involved with the launch of the new VIP programs for Jacqui-E and Portmans, and developed and managed store starter kits.Major achievements in this role:•Part of the development of a new VIP system for these womenswear brands which made the process more streamline and easier for customers and stores to manage

Melbourne Australia

Just Jeans Chapel St- As part of this role I was responsible for:•Assisting customers, gaining sales by identifying and responding to customer needs and managing customer complaints. •Store opening and closing procedures and assisted the store managers in merchandising the store. •Stock control, involving recording stock received from the distribution center. •Trained new staff members on procedures and practices.Major achievements in this role•I received two Gold Certificates for single transactions over $450. •Being promoted to weekend manager

Melbourne Australia

I was a partner in Katjen Pty Ltd, a company that supplied music to retail stores including: Chain Reaction, Big City Chic, Girl Mania and Shimmy. The business finished in 2007, having supplied music to approximately 100 stores. I was responsible for selecting music and supplying monthly updates to inject new tunes that best suited the different retail stores as well as the distribution of music and music systems.

Bachelor Of Business; Bachelor Of Business, Management; Marketing

Studied a semester abroad at the University of California Santa Barbara 2007.

Distinction, Business Management

Secondary Victorian Certificate of Education, 2004 at Methodist Ladies College, Victoria Certificate 2 Business Administration, 2004.