-Senior leader focused on modernizing and scaling the former Infrastructure organization, delivering on decoupled cloud native capabilities and centralized best-in-class platform services, and improving the developer experience at Wayfair while maintaining cost efficiency and platform reliability.-Product scope extends across 200+ engineers supporting: Platform Cataloging and Insights, Service Enablement, Cloud Native Delivery, Observability and Incident Management, Data Foundations (Cache and Storage), and Site Search platforms.

- Group Product Lead for the Data Enablement team, focused on building flexible and performant tooling to support all analytics transformations, modeling, and use cases across engineering and business teams.- Set the vision for the larger Data Enablement organization to focus on analytics environment architecture, with goals of building data confidence and efficiency within the end-user community, and to enable Wayfair’s Technology organization to be internally data driven to understand cloud costs, developer productivity, and platform usage.- Working on a long term data culture shift, moving from on-premise to cloud technologies. Have led initiatives to migrate users from legacy technologies (SQL Server, Vertica, SSAS Cubes, Tableau) to a modern tech stack, aligned with larger cloud strategy (BigQuery, Looker, Data Studio, AtScale, etc). Using migration efforts to consolidate sprawl and rethink how to deliver consistent and performant data to a growing community.- Active mentor for Women in Tech and Gender Diversity in Tech organizations, leading by example to support under represented groups in the Technology organization. Successfully championed for more representation in leadership settings, opening the forum to bring in high potential team members and thus increasing diversity and opportunities in an equitable manner.

- Team Manager and Product Lead, focused on enabling self-serve capabilities for analytics users, expanding data and visualization creator base from 450 to over 4,000.- Led tiger team across Infrastructure Engineering and partners to achieve expedited timelines for the Converge Data Systems initiatives - the focus being completing the transition across analysts, data scientists, data engineers, and software applications migrating from on-premise analytic systems to our modern cloud based technologies.

-Work with a team of analysts to manage, and operationalize the notifications data, including ELT and OLAP Cube development.- Created a new function, focusing on centralizing the ownership and expansion of BI Tools, aligning strategy with the larger data shifts and working through mass user migration to sunset costly, legacy tools.

Manager of all digital analytics solutions and implementation designs for the My Verizon app, both iOS and Android operating systems.

Team lead for the App Analytics team, responsible for architecting sophisticated and flexible analytics solutions for both implementation and analysis of a native application.

Independent contractor helping companies expand their reach using digital analytics and providing actionable insights. Services offered: Web analytics tagging; revenue, expense, and conversion evaluation; QA testing; UX design consulting.

Tasked with designing website tags for tracking in the Adobe Analytics platform, based on business KPIs and engineering requirements. Performed full regression testing of tagging, aligning with release protocols. Analyzed traffic and sales data and reported out to senior leadership across multiple departments including Sales, Promotions, Merchandising, and Ecommerce.

Hybrid product/analyst role, splitting time between supporting software development team as scrum master and marketing team as analytics expert. Designed and implemented a new tracking platform as part of responsive website launch. Prepared total company budgets and revenue forecasts totaling ~$63MM for 2015.

Monitored, reported, and conducted trend analysis for all web activity while functioning as an internal consultant for the web marketing team. Product Manager and designer for web feature development, including Shipping Calculator, Loyalty Program, Volume Discounts, and International Checkout.

Used Google Analytics, Omniture, and CoreMetrics to track customer behavior and make recommendations for client’s online marketing strategy, website usability, and website architecture.