- Directed and mentored department heads across eight key areas—Website Development, SEO, Project Management, Social Media, PPC, Customer Experience, Creative, and Messaging—to lead their teams effectively and develop tailored client strategies within the vision industry. Ensured alignment with organizational goals, fostering a collaborative and results-driven culture.- Led a comprehensive overhaul of workflows and processes to streamline operations, emphasizing efficiency and scalability. Developed and implemented robust, AI-driven frameworks that optimized cross-departmental collaboration and client delivery.- Championed the adoption of cutting-edge AI tools, such as ChatGPT, to revolutionize content creation, campaign ideation, data analysis, and reporting. Ensured that all teams leveraged AI to improve productivity, quality, and consistency across deliverables.- Played a key role on the leadership team, contributing to budgeting, hiring, and resolving HR-related matters, while fostering a culture of innovation and continuous improvement across the organization.- Worked collaboratively with department heads to integrate AI solutions into all facets of marketing, enhancing areas such as creative design, messaging strategies, customer experience, and performance optimization.- Evaluated emerging technologies and implemented scalable solutions that positioned the organization as a leader in the use of AI for digital marketing. Guided team members in adapting to these technologies through training, mentorship, and ongoing support.- Partnered with cross-functional teams to align AI insights with broader business goals, resulting in improved client satisfaction, higher campaign performance, and increased team efficiency.- Established metrics and benchmarks for the success of AI-driven initiatives, continuously monitoring and refining processes to maintain innovation at the core of the organization’s strategies.

Lead a team of 30+ web developers, web designers, strategists, and SEO professionals.Mentor and teach members of the team to become people managers as well as grow and develop their career paths.Responsible for the overall success of 80+ client's websites and SEO visibility in conjunction with our Website and SEO Strategists.Responsible for hiring all positions within the Organic team.Developing quarterly and yearly goals for the Organic team that fall in line with the company's goals and vision.Create, refine, and assist with internal process development for Website and SEO.Responsible for the creation and facilitation of internal documentation.Part of the Senior Leadership Team that is responsible for making company-wide decisions.

Responsible for collaborating, planning, and managing the overall digital strategy including SEO, paid search, content, and online brand visibility to drive new customer acquisition while nurturing our current customersCollaborate with the Product Line Managers on the implementation and distribution of new products for marketingCollaborate with leadership on new industries to pursue and develop and implement landing pages for SEO, paid search, social, and sales collateralManage and oversee the paid search and paid social partnerships including strategy for new campaigns, KPIs, and reportingCreate and manage analytics and reporting for website data, lead generation, and revenue attributed to marketing leadsManage the social calendar for all major platformsMeasure KPIs and success of campaigns and adjust strategy as neededOversee execution of content, website updates, and development of the website including designResearch competition, investigate benchmarks and provide suggestions for improvement

Manage SEO weekly, monthly, and yearly strategies for clients in several different industries. Execute a collaborative strategy based on clients business goals and current SEO trends and best practices.Build a strong relationship with clients as a partner and position Fathom as the expert in all things SEO through tactical execution and consultation.

Develop custom marketing strategies based on clients’ industry and goals.Communicate strategies to clients and team members.Work with the client to set campaign expectations, scope, goals / strategy and provide expertise with regard to marketing.Work collaboratively within the marketing department to achieve the clients’ goals within the scope of search marketing advertising.Work with the SEM Specialist to execute and adapt strategies to changing algorithms.Analyze success and/or failures across all search marketing and advertising initiatives. Analyze information and create prioritized, actionable plans and recommendations for clients.Educate clients on successful SEO and marketing initiatives.Manage a team of SEM Specialists, includes delegating, coaching, training, developing, interviewing, performance

Handled all of the Search Engine Optimization for real estate websites throughout the country.

Merchandising, handling complaints, trainers employees, increasing sales.

On-air show, Assistant Production Director, selling radio advertisement, meeting with clients, producing commercial spots.