Emily Polson

Emily Polson Email and Phone Number

Director, Retail Experience @ Influence Marketing
mississauga, ontario, canada
Emily Polson's Location
Greater Toronto Area, Canada, Canada
About Emily Polson

I am a highly motivated and dedicated marketing generalist with expertise in:- Developing, managing and executing integrated marketing strategies and campaigns- Strategic driver of brand growth and engagement- Analytical and critical thinker with attention to detail and problem-solver - Advanced communication, research, writing, presentation and persuasion skills- Collaborate with senior leaders, cross-functional and external teams to meet goalsI have strong leadership and communication skills, developing relationships with internal and external teams has been the key to my success. I lead programs and teams with compassion, collaboration, and creativity!

Emily Polson's Current Company Details
Influence Marketing

Influence Marketing

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Director, Retail Experience
mississauga, ontario, canada
Website:
influencemarketing.ca
Employees:
210
Emily Polson Work Experience Details
  • Influence Marketing
    Director, Retail Experience
    Influence Marketing Feb 2024 - Present
    Toronto, Ontario, Canada
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  • Vibrant Marketing
    National Sales Manager
    Vibrant Marketing Dec 2019 - Mar 2022
    Toronto, Ontario, Canada
    Managed a national in-field sales team representing a global food brand to achieve objectives as it relates to sales targets and distribution gains.- Consistently exceed sales targets by triple digits - Evaluated data to identify new business opportunities - Improved procedures with multi-channel client team to align on direction, priorities and KPIs - Established best-practices and program processes
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  • Toronto District School Board
    Community Volunteer
    Toronto District School Board 2017 - 2019
    Toronto, Canada Area
    Co-Chair Fall Fair Committee, Norseman Junior Middle School - Planning and managing the annual school fundraising event including logistics, sourcing sponsorships, silent auction, organization of volunteers, permits, budgeting and overseeing all details on event day.Co-Chair Traffic Committee, Norseman Junior Middle School - Leading and representing a team of parent volunteers to the Toronto District School Board, city councillor, and school officials to develop safer drop-off and pick-up practices at the school.
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  • Rhoddy Marketing Group
    National Sales Manager - Contract
    Rhoddy Marketing Group Jun 2018 - Sep 2018
    Oversaw a national team of 8 sales supervisors and 80 field reps for an integrated sales-assist program to educate store staff on a new brand and provide sell-through training. - Introduced program improvements on an on-going basis, resulting in 100% compliance in in-store visits and brand training- Coached teams with forward-thinking solutions and resolved challenges in-field - Led program from start to finish, exceeding expectations and results
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  • Traffik, An Sgsco Company
    Account Director
    Traffik, An Sgsco Company Jun 2017 - Nov 2017
    Toronto, Canada Area
    Spearheaded national integrated marketing programs in 19 Cadillac Fairview properties while exceeding CF’s high standard of consumer experience.- Demonstrated superior client and project management skills, managing senior clients and multiple projects at once- Accountable for large budgets ($1M+), workback schedules and management of all program logistics - Aligned internal teams, partners and suppliers, as well as CF property managers in fast-paced environment
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  • The Think Tank Consumer Promotions
    Senior Account Manager/Director
    The Think Tank Consumer Promotions Jul 2009 - Jun 2017
    Toronto, Canada Area
    Controlled the overall go-to-market plans of several clients ensuring integration across all consumer touchpoints including retail, shopper marketing, XM, and online promotional activations.- Delivered on campaigns in retail, digital media (social and email marketing programs) and XM/events to drive awareness of products, promotions and contests- Composed effective creative briefs, media plans and post-mortem reports to establish campaign ROI- Managed and collaborated across internal and external teams to deliver results
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  • Taxi
    Account Manager
    Taxi Jan 2007 - Jan 2009
    Toronto, Canada Area
    Primary point of contact between the agency and client, devoted to building and maintaining excellent relationships. - Managed branding, design, digital, and traditional advertising campaigns for LCBO and Canadian Tire - Meticulously developed and maintained SOW, workback schedules and budgets for large-scale campaigns involving multiple stakeholders
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Frequently Asked Questions about Emily Polson

What company does Emily Polson work for?

Emily Polson works for Influence Marketing

What is Emily Polson's role at the current company?

Emily Polson's current role is Director, Retail Experience.

Who are Emily Polson's colleagues?

Emily Polson's colleagues are Sara Ellen Hudson, Jonathan Zhu, Saneka Irving, Max Herren, Fatima Shivraj, Emilio Ramirez, Influencer’s House.

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