Emily Rakowski Email & Phone Number

Palo Alto, California, Us

ORO is on a quest to humanize procurement, solving "last mile" challenges to successful digital transformation with an AI-based procurement orchestration platform. As Chief Marketing Officer I oversee all things brand and demand, and am working to help educate the market on this new category of solution and the immense business value it creates.

Paris, Fr

EcoVadis provides the world's most-trusted business sustainability ratings - evaluating businesses on a set of environmental, labor/human rights, sustainable procurement and fair trading practices. The EcoVadis methodology, built on international CSR standards including the Global Reporting Initiative, the UN Global Compact and ISO 26000, covers over 200 buying categories and 175+ countries. EcoVadis helps businesses reduce risk and drive performance and innovation in their supply chain.As Chief Marketing Officer I led a team of talented and diverse professionals from around the world in all aspects of B2B marketing, including content and campaigns, brand, communications and PR, demand management, marketing operations, customer marketing, field marketing and alliances management. Supported annual revenue growth of 40%+ and a 10x ARR growth during tenure. Was a member of the Executive Committee driving the overall business strategy; instrumental to $200M funding round in Jan. 2020 and $500M funding round in June 2022. Proud to have helped build one of the most exciting and respected French unicorns!

Reston, Va, Us

• Responsible for a seasoned, distributed team of product marketing professionals• Supported corporate growth goals for new solution sales, cloud transformation, and international expansion

Walldorf, Bw, De

• Business growth of 30% annually during tenure in role (on $1.5B+ portfolio)• Responsible for a distributed team of audience marketing professionals that developed global marketing plans and drove plan execution into various audiences including procurement, finance, supply chain and IT• Provided oversight and direction for the centralized, global demand management function (30+ inside marketing/sales personnel), driving all aspects of B2B lead generation to develop and cultivate prospects and move them through the sales process; delivered $225M in annual pipeline• Delivered top of funnel demand through a variety of programs including campaigns, pull marketing syndication including paid and earned media and search, web and social media channels and large industry events and webcasts• Accelerated existing pipeline in coordination with field marketing and sales leadership via account-based marketing and event support• Ensured market awareness and positive perception of solution portfolio in relevant industry outlets, at events and with customer and influencer communities• Drove thought leadership content development both internally and with third parties• Collaborated with regional field marketing colleagues to enable local execution on campaign themes and content as well as local events• Adapted marketing strategies for optimal mix and ROI on multi-million $ budget• Solution coverage included Ariba cloud source-to-pay solutions / Ariba Network, on premise procurement (SAP) and related mobile apps

Walldorf, Bw, De

• Developed and executed global marketing plan for extensive procurement portfolio within SAP, which accounted for approximately $1B annual revenue; included on premise, on demand and mobile applications• Crafted and instantiated winning positioning and messaging in support of sales, including collateral, presentations, mass marketing campaigns, external resource centers, social media outlets, and direct customer communications • Drove plans and interactions with key analyst and social media communities focused on procurement resulting in improved SAP standing across the portfolio• Managed SAP procurement and customer presence at hundreds of annual events including SAPPHIRE, Sourcing Interests Group, ISM, IACCM, BME, SAP Insider, Procurement Leaders, and CPO Forums• Drove extensive collaboration with regional sales leads, field/inside marketing, inside sales, and direct sales/pre-sales to ensure smooth execution of marketing plans, track results and adapt accordingly• Developed and executed multiple market research initiatives annually to leverage in messaging and materials• Aggregated solution requirements from user groups and customer meetings as strategic input for solution development• Advised customers on best practices in selecting, configuring and deploying various solutions including Spend Analytics, Sourcing, Contract Management, and Operational Procurement • Drove planning and roll-out of new and upgraded solutions both within procurement and across the SAP Business Suite, including development of pricing and packaging, collateral and training material• Led numerous sales and partner trainings annually• Member of the SAP "High Potential Program"

Waldorf, De

• Responsible for all marketing initiatives related to the Ariba Sourcing Solutions, which comprised approximately $150M of the company’s annual revenue• Created and drove branding, messaging, strategy and marketing requirements for suite of four software products; collaborated with product management and engineering teams to ensure satisfactory product outcomes• Managed launch activities for new product introductions, maintained software releases, and solutions offerings; cross-functional coordination of PR activities, analyst briefings, customer activities, product information, sales education, collateral and web site development, and event planning• Led ongoing sales training activities for team of approximately 600 account managers, account engineers and consultants• Directed sales support efforts including deal positioning, competitive intelligence, strategic pricing, demonstration strategies, customer references, and solution information

• Created comprehensive internal Customer Relationship Management system to support sales team• Managed cross-functional relationship with Knowledge Management group to build the qualifications database and process for producing sales support information, including quarterly ROI analysis• Created comprehensive 10-product software demonstration tool for field use by sales team, as well as dynamic product demonstrations for corporate web site• Identified and evaluated functional enhancements for next-generation Auction, RFP and Spend Analysis tools via internal and customer surveys, competitive analysis, and user experience analysis• Directed the Quality Assurance program to measure customer satisfaction after each Auction and RFP event • Strategically enhanced and maintained corporate web site to ensure ease of use for prospective customers• Managed collateral and direct mail/email programs for product launches, conference events and direct lead generation

Us

• Managed client consulting engagements for web site and merchandising redesign including Macys.com, Autobytel.com, MGM.com, & Kozmo.com • Responsible for project proposal/planning, client management & team management• Prepared, conducted and analyzed proprietary web site usability tests; evaluated site traffic, fulfillment, and customer service data to determine customer pain points • Determined appropriate customer experience development strategy; identified key insights & functional specifications for site redesign• Coordinated cross-functional client teams, including programmers, engineers & IA personnel, to redesign major site areas, including home pages, product pages, checkout/registration processes, & marketing programs• Increased key site metrics (CTR, conversion rate, registration rate, page views) by over 100% for most clients • Opened and managed the San Francisco office, including business development & consultant development; maintained office profitability

Chicago, Illinois, Us

• Developed a strategic marketing plan for the small business division of a large commercial bank• Evaluated and selected an ERP software solution for a Global Top 20 semiconductor manufacturer• Assessed the strategic sourcing opportunity at a Fortune 500 oil & gas company• Developed a framework in the 10-county San Francisco Bay Area to assist welfare recipients with re-entry into the workforce• Established a new business division for a leading high-tech computer hardware manufacturer

Mba, Marketing, Entrepreneurship

Ba, International Relations

Education record