Emily Rapp Email & Phone Number

Westbrook, Ct, Us

Westbrook, Ct, Us

As Lumen’s primary product owner for the Adobe Experience Platform and RTCDP, I work across marketing, marketing ops and CX organizations to pinpoint the strategies and priorities that will fuel our growth – and continually learn about the challenges and constraints we face. I design and build capabilities and functions within the customer data platform, executing superior data management that is both deeply insightful and privacy-centric. My focus every day is to help Lumen maximize ROI and create seamless and successful customer experiences.

Demandbase platform manager for Lumen, supporting our company both technically and strategically to maximize value from the platform and drive ROI from Marketing and Sales efforts.With extensive technical understanding of the Demandbase platform, Salesforce and Marketo, I managed the tools and processes for collecting and disseminating customer engagement signals that help drive effective Sales conversations and Marketing programs. My role centered on having a deep understanding of the various tactics and goals across the Sales and Marketing organizations. I collaborated extensively across multiple teams to share knowledge and increase interest and real-time use of the Demandbase data and reporting, and continuously built new data pathways to/from our CMS, the martech stack and 3rd party partners and ad platforms.*Demandbase Advanced ABM Certification, Account-Based Experience (ABX) Certification

High-level AEM (Adobe Experience Manager) front-end author for Lumen.com. Collaborated with development, creative/UX and marketing teams to design, build and maintain the site. Oversaw communications with stakeholders from across the company to assess requests, building rapport and setting expectations for completion. Responsible for author team training and maintaining authoring standards.

Managed relationship between Marketing, Product Management, IT and various agencies to build and launch new shopping, ordering and an online account management portal on the Centurylink.com site for small business customers.Site Rebrand: Key stakeholder for the user experience: Conducted face-to-face customer interviews and on-site UX testing, led persona development, monitored site analytics, managed creative agency.Account Management Portal Build: Key strategic stakeholder end-to-end, including user experience design and testing, backend systems connections, IT user story development and testing, customer service training, metrics analysis, ongoing strategic planning.Chat Management: Lead strategist for online chat. UX design, configuration, implementation, vendor management. Led effort to design/build/implement the Watson bot on our site. Led chat vendor transition from Live Person to Salesforce.

Oversaw Small Business direct mail program, budget and team of three marketing managers.· Managed brand redesign and shift to recycled paper for all direct mail materials· Increased the direct mail contact strategy, exceeding direct mail call forecast by over 150%· Managed creative agency change

· Hired as web developer and site manager for USWest; grew position to lead a team of ten developers, designers and content managers for qwest.com· Built a strong team to build and manage the Large Business presales and intranet websites; managed all front-end design, development and content creation· Full rebrand and rearchitecture of business website to reflect Qwest strategy (2000)

Education record

Education record

Mba