I'm a passionate marketing and public relations professional with experience in brand promotion, content creation, and event marketing. I specialize in creating engaging, trend-driven content and developing strategies that connect brands with their audiences.With a background in digital marketing and an Associate of Arts in Communication, I’ve worked on campaigns that increased brand visibility and drove measurable results. My hands-on experience includes running product activations, crafting compelling narratives, and leveraging tools like Canva, HubSpot, and Adobe Creative Suite to deliver impactful campaigns.I’m excited to bring creativity, strategic thinking, and a results-driven mindset to marketing and PR roles. Open to remote opportunities where I can grow brands, foster meaningful connections, and make an impact.
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BaristaSparrows CoffeeGrand Rapids, Mi, Us
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Brand AmbassadorCarbliss - The Premium Ready To Drink Cocktail Nov 2024 - PresentPlymouth, Wi, Us -
Freelance Marketing Content SpecialistUpwork Jun 2023 - PresentStanford, California, UsDesigned and executed creative campaigns across TikTok, Instagram, and Pinterest, driving engagement and fostering brand recognition.Collaborated with multiple brands to create engaging product photography and videography for brand awareness and promotion.Produced platform-optimized content using tools like Canva, SEO, and Google Trends, resulting in measurable audience growth.Established brand identities through authentic, relatable, and strategic content, delivering measurable growth in engagement and reach. -
Licensed EstheticianSelf Employed May 2023 - PresentSatellite Beach, Florida, UsSuccessfully built an independent beauty business, driving clientele growth with innovative marketing strategies and relationship building. Developed and executed communication and creation strategies across social media platforms, increasing Instagram engagement by 50% within my first two months.Produced tailored content to enhance visibility and create a unique brand identity on TikTok, Instagram, and Facebook.Leveraged SEO and data-driven insights to generate engaging content for my target audiences while posting consistently. -
Licensed EstheticianEncore Salon Dec 2022 - May 2023Designed promotions and bundles to increase sales and build a loyal clientele.Created personalized brand content to connect and engage with clients and online followers.Executed targeted marketing strategies, including reels, sales promotions, and reminders, boosting online engagement by 65%Managed all aspects of business operations, including client communication, social media, event planning, retail management, and service delivery, demonstrating strong time management and self-reliance
Emily Rathbun Education Details
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Lansing Community CollegeCommunication And Media Studies -
Brighton Institute Of Cosmetology
Frequently Asked Questions about Emily Rathbun
What company does Emily Rathbun work for?
Emily Rathbun works for Sparrows Coffee
What is Emily Rathbun's role at the current company?
Emily Rathbun's current role is Barista.
What schools did Emily Rathbun attend?
Emily Rathbun attended Lansing Community College, Brighton Institute Of Cosmetology.
Who are Emily Rathbun's colleagues?
Emily Rathbun's colleagues are Jules Warner, Dawn Dolatowski, Christina Nguyen, Krister Malmquist.
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