Emily Rayner Email & Phone Number

Cremorne, Victoria, Au

Melbourne, Vic, Au

Lead the editorial & digital production team and create editorial and commercial content across Australian Design Review, Architectural Review, Marketing Magazine, Inside magazine and custom publication titles.Leverage Google Analytics, Meta, LinkedIn data to craft compelling content themes, execute plans for content creation, UX optimisation and implement robust customer journey workflows for multichannel content lifecycle management and audience engagement.Lead commercial content strategy resulting in new revenue through acquisitions and commercial partnerships.

Melbourne, Victoria, Au

Manage Grace Paper's digital and content strategy to drive engagement and growth with existing and new audiences in gender equality and diversity in the workplace. Create, edit and produce customer-centric content and campaigns across multiple distribution channels for different audiences. Use a data-driven approach and use of metrics to inform digital enablement and growth opportunities to achieve revenue goals and customer engagement.Execute content marketing campaigns for clients and around the content calendarManage the client, product and technology teams to build successful product, marketing andaligned communicationsDevelop a digital content roadmap and distribution strategyAnalyse data insights to inform optimisation of content, digital media, SEO, social, metadata anddigital asset managementCustodian of the Grace Papers brandWorking with content contributors to ensure alignment on outbound communications and content within the platform

Cheltenham, Vic, Au

Manage the owned channels, digital strategy, print content, e-commerce and digital product roadmap for a house of brands including APT, Travelmarvel, Captain’s Choice, Botanica, Travel Glo and Antarctica Flights.Leading a team of 20 including writers, designers, digital producers, video editor, UX/ UI designer to develop and drive the implementation of an overarching digital and print production strategy, vision and roadmap· across all phases of CX, content and optimisation·Lead content team to produce over 40 print brochures, 1000 + products/ trips plus campaign activity including print press ads, social, EDM's and TVC's/ video productionWork closely with the Sales, Product, Marketing and Communications team to facilitate successful marketing and strategic communication.Develop the digital content roadmap and distribution strategy.Lead development of recommendations based on digital data to inform and optimise ongoing audience planning, development and activation in digital paid and owned channelsChampion digital enablement requirements across the business while making recommendations on content, digital media channels, SEO, social, metadata and digital asset management. Budget management for digital P&L.

Melbourne, Victoria, Au

Manage the commercial direction and creative development process of Luxury Escapes' assets as influenced by all content mediums including but not limited to Web, Print, Radio and TV from creative to final delivery and ongoing optimisation. Oversee and lead all creative related initiatives including but not limited to TVC's, video (short form and long form), EDM, social (Stories, IGTV, video, posts), online magazine, print magazine, print advertising and integration of branded content into Luxury Escapes TV, online and social to ensure customer engagement, positive customer experience and strong brand presenceManage the creative outputs of partners including third party creative agencies and freelance squads

Pyrmont, New South Wales, Au

Lead the Executive Leadership Team to establish an editorial strategy to deliver content and drive multi -platform audience growth and commercial revenue for Domain Weekly Review alongside Domain, Commercial Real Estate and All HomesResponsibilities:• Drive engagement and audience growth, whilst delivering compelling user experiences across all platforms• Understand and analyse multiplatform content to better engage audiences • Implement innovative and effective solutions for brand partners and commercialisation opportunities• Manage contributors, budgets and meet deadlines• Strong understanding of publishing tools, SEO, social media strategy, analytics, reporting and database management• Work with commercial teams to understand the business goals, business metrics and strategy so that it can be incorporated into content planning.• Work with the marketing team to understand market dynamics and marketing goals as well as coordinate editorial launches and product related marketing campaigns.• Work with user experience and user research to understand audience behaviour and needs • Work with engineers to build and launch new features as well as optimise existing features online and in socialAchievements:Since restructuring the team to embrace social media in April 2015 Facebook followers have increased by more than 400% and Instagram by more than 1000%.Team won Best Feature photography at 2016 Melbourne Press Club Quill awards, Highly Commended at 2016 PANPA Newspaper of the year awards

Pyrmont, Nsw, Au

Lead Group Executive in the development of short, medium and long term strategies for NOVA Entertainment in digital, social and mobile media. Develop implementation plans to ensure the successful execution of digital strategy increases NOVA Entertainment's future capacity to gain commercial returns for content.• Lead, manage and coordinate Nova Entertainment’s online, video, social, e-retail, subscription services and mobile media • Developed digital strategy and statistics systems. Strategic consulting, including business plan & sales strategy development. • Formulation and successful implementation of strategies for other emerging technologies as appropriate • Source and recommend and or advise on commercial opportunities, particularly in on-line and mobile for Nova Entertainment with a view to growing on-line traffic and communities, user duration, data capability and monetisation• Ensure operational structures support the attainment of digital revenue budgets• Ensure the representation of the Nova Entertainment Brands in all digital media strategies and projects• Integrate Nova Entertainment partnerships - music subscription service, Rdio, VADIO (NOVATV) and e-retail mobile product Shoppernova into core properties• Oversee the successful implementation of mobile app and tablet strategy • Constantly facilitate innovative thinking and continuous improvement of the Nova Entertainment digital offering• Attainment of online revenue, profit budgets and traffic targets• Employment and retention of all digital media staff• Presentation of monthly digital P&L, revenue, product and audience report to boardAchievementsIncreased audience by 400% across mobile, online and social channels in first six monthsIncreased revenue 200% Year on yearLaunched branded content and native advertising solutionsLaunched www.novaentertainment.comLaunched new Nova IOS and Android AppsNegotiated partnership deal with VADIO to launch new IPTV play with NOVATV

Sydney, Nsw, Au

Design, research, scope and execute the digital content and marketing strategy in line with the business objectives and brand strategy.Responsible for the product management, redesign, UX, IA and relaunch of websites, m-sites, mobile and tablet applications for 140 radio stations across 68 markets nationally using agile methodology.Influence change management within the radio and television business across sales, content, response & activation and marketing.Responsibilities-Responsible for editorial and management of national metropolitan and regional digital content team.-Develop and implement social media strategy across business.-Identify and optimise channel revenue opportunities within the company guidelines. -Interpret client briefs and develop strategic cross channel responses (Vodafone, Nissan, Coca Cola etc.) -Drive content innovation and the development of unique advertising opportunities.-Identifying key properties for sponsorship and developing sponsorship sales proposals.-Create and update processes, policies and procedures including job descriptions, content training manuals, service level agreements and content quality control guidelines.-Commission and manage freelance contributors, content providers including feeds, talent and contractors. -Manage a content budget in excess of $1 million per annum. AchievementsA compelling content and commercial strategy led to high audience acquisition and retention. This resulted in the digital business generating 1.5 million Unique Browsers and over 80 million page impressions, thereby achieving the number one position in Nielsen net ratings radio category in each market in Australia. SCA's social media pages have a combined community of over 2.5 million Facebook fans and 1 million Twitter followers setting the benchmark for Australian radio brands in the social space. Multi-platform content solutions contributed $30 million revenue towards radio and television business.

Sydney, Nsw, Au

Oversaw the Today Network’s biggest growth period and relaunch.Designed, developed and implemented first interactive editorial guide for all content producers.Trained up a team of 14 producers and freelance contributors – convert over 25% of listeners to online users.Presented Austereo’s online strategy to senior management and talent and developed new skill sets amongst team through workshops, training and communication.Produced an average of 1 million unique browsers and over 50 million page impressions per month resulting in holding the number one position in Nielsen net ratings radio category in each market in Australia. Launched Austereo’s first mobile applications (Hamish & Andy iPhone app) resulting in an increase of 500,000 podcast downloads in a week.Launched Austereo’s first social networking applications – facebook connect, twitter, Google maps. Created first truly integrated on air/ online commercial radio content strategy.

Optus - Branded content Father's Day campaignPoker Stars - Integrated influencer and social media strategyHuffington Post/AOL UK - Editor - Worked closely with news editors, section editors, picture editors, project managers, chief subs and editorial directors to create engaging content strategy.Managed marketing strategies and on-line presence of IPC Media properties and Warner Brothers key TV programming (national and international)Sunday Daily Star UK- Deputy Entertainment Editor - UK's highest selling national tabloid newspaperFHM - Contributed feature articles and opinion pieces Rolling Stone Australia - Contributed feature articlesFrankie Magazine- Contributed feature articles and opinion pieces

London, England, Gb

Wrote daily pop, urban, dance and alternative news updates, interviews and features. Syndicated stories to national tabloids.Interviewed artists and wrote script, edited and produced weekly package for CD:UK television news round-up segment. Developed SMS alert strategy, record company marketing mini-sites and produced artist content packages for television and radio.Assignments included South By Southwest Texas with Elbow, Big Day Out Australia, Glastonbury, Reading/Leeds, V2001, Kerrang! Awards, Carried out the first TV interviews for Coldplay and The Strokes in the UK. Toured various dates in UK, Europe and Australia with Primal Scream on XTRMNTR tour.

London, England, Gb

Nominated Interactive Emmy Award - Emmerdale Online ChannelImplemented editorial strategy and vision for ITV Mobile portal offering in line with overall cross-platform strategy.Briefed editorial, production and technical teams, freelance designers and contributors.Developed creative solutions and editorial feature ideas for projects. Acted as the key focal point for all editorial activity and decision around ITV’s Mobile Content proposition and direct sale of products and applications through advertising taking into account style, tone and brand values from ITV.Liaised with key 3rd party distribution channels eg. Mobile Network Operators, production companies such as Endemol, Granada and Freemantle to ensure editorial consistency of ITV content.Commissioned editorial content for the mobile site to tie-in with key ITV programming events such as ITN News, World Cup 2006, Formula 1, X Factor, I’m A Celebrity Get Me Out Of Here, Southbank Show.Was accountable for the day to day running of the site, user experience and monitoring of audience trends, web standards, emerging platforms, and cross-media content production.Produced written reports, and prepared and maintained project documentation, including tracking and reporting on project budgets.

London, Gb

Senior Producer – BBC Radio 1 & Radio 2, BBC Worldwide, GCap Media, Channel 4 TV, Orange Mobile Set the standard for communicating and delivering editorial content in accordance with target demographic on Orange World across music, sport and entertainment channels. News also featured on Ananova.com. Oversaw breaking daily (exclusive) entertainment news delivered seven days a week, seasonal features, polls, picture galleries and multimedia specials. SMS alerts to tie in with news.Successfully launched hit40uk mobile radio chart with TV, radio and web properties.Lead the editorial co-ordination of in-the field reporting at Glastonbury Festivals 2004 & 2005.Line-managed team of 10 to ensure job satisfaction was maintained through discussion and review, management of editorial flat plan and workloads.Commissioned freelance writers and recruited staff.Edited the Official John Peel Website Wrote 7000 word Biography (http://www.bbc.co.uk/radio1/johnpeel/biography/)Executive Produced global first video podcast iTunes/Atlantic Records.Wrote full official biography on John Peel tribute website (www. bbc.co.uk/radio1/johnpeel

Hamburg, De

Developed and implemented all digital editorial strategy.Wrote for Kerrang!, Q and Mojo magazines (including Rolling Stones cover for Mojo). Balanced commercial and editorial properties to enhance the user experience.Editor Kerrang.com and sections of magazine, K!TV and Kerrang! RadioReported at and Kerrang! At Glastonbury 2002 & 2003, plus Reading/Leeds, Big Chill, Download, Game On, V festivals and various ceremonies such as Kerrang!, Q, Mojo and Smash Hits

Wrote all features across dance and alternative areas of the site.Dealt with digital rights management for independent record labels.Researched and presented all video interviews.Sent on national and international assignments as presenter/producer including Bennicassim festival Spain (Richard Ashcroft exclusive), Glastonbury, Creamfields, Reading/Leeds festival, T-In The Park.

Ba, Professional Writing & Media Studies

Certificate Iv In Frontline Management, Business/Corporate Communications

Advanced Project Management, Business/Corporate Communications

Certificate Effective People Management, Business Administration And Management, General

Advanced Html, Quark Xpress, Digital Communication And Media/Multimedia

Covers That Sell (Magazines), Journalism

Communicating For Effect, Business Administration And Management, General

Bachelor'S Degree, Professional Writing