Spark Foundry is a global media agency brand within Publicis Media. I was hired as Activation Manager and brought on to assist with a number of clients including Expedia, Hello Fresh & Royal Caribbean. Key responsibilities of my role include: - Management and oversight of buying, including tracking and reporting performance against KPIs, for all offline channels with a heavy focus on TV and Out of Home.- Management and mentorship of one Activation Executive and one Activation Coordinator, overseeing day-to-day activities and acting as a single point of escalation.

Lionize is an independent media and creative agency that unites strategic strength, creative courage and measured media. I was hired as Account Manager and brought on to assist with a number of clients including THE ICONIC, Grapple, Navitas, Mounties, ILG, Sydney Zoo and Young Henrys.Key responsibilities of my role include:- Building and maintaining client relationships and communicating their needs internally - End to end campaign delivery including strategic direction, media planning, scheduling and briefing, booking, tracking, data and reports Achievements: - Successfully negotiated a 5% YoY rate discount across ILGs financial year press schedule. - Part of the team that won the pitch for new client Grapple to launch their software in market.

GPJ is part of the Project Worldwide agency network and is the world’s leading event and experience marketing agency. After relocating to Singapore I was hired by GPJ as an Event Manager in the IBM team, which was responsible for all IBM events in the ASEAN region. As I was being onboarded the COVID-19 pandemic was just taking hold and the team was in the process of transitioning all events from face-to-face to virtual. While I did complete my initial training and get the opportunity to manage one virtual event while at GPJ, my time in the role was cut short. The enormous impact of the pandemic on the global events industry meant that GPJ was forced to significantly reduce its workforce globally.

In 2018 as part of the successful pitch to retain the Woolworths business, the decision was made to create a bespoke agency under the Dentsu Aegis Network banner specifically to service the broader Woolworths Group. After my first year as a coordinator I was promoted to Investment and Activation Executive with increased responsibility for ensuring wider team success and managing higher value campaigns. In my role as the most senior executive on the Woolworths @ DAN team, I focused primarily on implementing multi-million dollar television campaigns under the newly formed agency.Key responsibilities of my role include: - Implementing and optimising a wide range of cross platform media with a strong focus on TV - Use of media tools to run competitive analysis and provide insights to client - Negotiating with the media owners to ensure the client is receiving the best possible value - Preparing pre campaign and post campaign reports and analysis - Training coordinators and ensuring they are constantly learning and progressing Achievements: - Successful implementation of multi-million dollar nationwide television campaigns for Australia’s largest supermarket group. - As the most senior executive in the team I was responsible for the development and execution of training programmes not only for new coordinators, but also for other executives.

Carat is the number one Global Media Network, and the market leader in digital and diversified media solutions. As a coordinator in the team responsible for servicing Carat’s largest client in the region, it was my role to implement nationwide cross channel media campaigns and leverage media owner relationships to ensure smooth delivery and achievement of campaign goals. Key responsibilities of my role include: - Liaising with the client to ensure smooth implementation of campaigns at a local level - Implementing nation-wide media campaigns, including but not limited to print and audio - Using Spectra to ensure all activity is loaded correctly for finance and invoicing - Utilising eTAM, eRAM and AQX for daily and weekly reporting Achievements: - Successful execution of several nationwide cross channel media campaigns for one Australia’s largest advertisers and a flagship Carat client. - Completing training certifications for media platforms including eTAM, eRAM, AQX, DCM and Spectra. - Promoted to Investment & Activation Executive as part of the same client team after a year in the role.

With more than 20 award-winning and critically-acclaimed dining and entertainment venues, revenues in excess of $170 million and over 1400 employees, Urban Purveyor Group is the largest restaurant group in Australia. In my role as Assistant Venue Manager, I was responsible for the day to day running of the restaurant, managing the team and ensuring customer service is always the highest priority.

Glasshat is a Sydney based firm that has developed an innovative cloud based SEO platform, which enables clients to analyse and optimise their SEO activities using one simple tool. Although my official title was Office Manager, the fact that Glasshat is a relatively small firm meant my role encompassed many different aspects of the business, ranging from HR management and general administration to more technical activities such as SEO implementation.Key responsibilities of my role include:- HR management- General administration- Executive assistant to the CEO- Event coordination- Managing and approving employee timesheets using Xero accounting software- Producing monthly client reports- SEO implementationAchievements:- Developed and implemented a quarterly awards and events schedule - Overhauled existing client reporting system, developing new format and procedures- Redesigned office environment to be more conducive to employee engagement

In my role as a marketing and communications intern at Redkite, I gained experience working in several areas of the organisation, from marketing and public relations to fundraising and events. My time at Redkite allowed me to apply the skills learned during my studies in a practical environment and gain valuable insights into the workings of an organisation that relies heavily on marketing for its fundraising activities.Key responsibilities of my role include:- Producing fundraising collateral (print and digital)- Social media management- Assisting with event coordination (Corporate Quiz, Colour Ball)- Merchandising- Media monitoringAchievements:- Member of project team that successfully executed rebranding project- Assisted in developing new suite of marketing collateral