I am a Fractional Marketing Director with a track record of major revenue growth for a variety of companies. My specialty is taking a fresh view of business analytics to identify key areas for improvement, and then executing. I grow businesses by helping them find their brand voice using both data-driven tactics and SEO-optimized web copy.⇨ Right-hand strategic adviser to founders, entrepreneurs, and CEOs. ⇨ Partners with owners, entrepreneurs, and visionaries to analyze business objectives and devise targeted marketing plans that generate results.⇨ Diverse expertise across analysis, operations, community-building, SEO, content development, web optimization, and more.SELECTED ACCOMPLISHMENTS:✓ Increased average monthly leads by 245%, with 488% organic and 366% paid search.✓ Wrote and optimized website content leading to 4.25 million all-time pageviews for my current 5 clients.✓ Increased unique website visitors by 1,087% in the first quarter. ✓ Managed a monthly marketing budget of $50,000 while improving annual profit 7 years in a row.✓ Increased web-based form fill outs from 0 to 500+ in the first year.Digital Marketing | Web Analytics Reporting | Operations | Content Development | Content Marketing | Blogging | eCommerce | Search Engine Optimization (SEO) | Search Engine Marketing (SEM) | Pay Per Click (PPC) | Lead Generation | Web Marketing | Email Marketing | Social Media Marketing | Account Based Marketing | Brand Messaging | Website Layout | Banner Design | AdWords (Google Ads) | WordPress | Photoshop | Salesforce.com | InDesign | Hubspot | Woo Commerce | MailChimp
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Director Of MarketingMoneyminderSalt Lake City, Ut, Us
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Director Of MarketingMoneyminder Jan 2024 - PresentBellingham, Wa, UsMoneyMinder is an award-winning company on a mission to simplify accounting for volunteer-based groups like PTAs, Booster Clubs, Sports Teams, Service Clubs, Church Groups and beyond. The volunteer treasurers for these groups often have little bookkeeping experience or need more tailored features not found in general accounting tools. MoneyMinder's three pillars—security, ease of use and affordability—give them peace of mind that transforms their experience from a hassle into something they genuinely enjoy.As the Director of Marketing, I oversee a comprehensive marketing strategy with a commitment to driving impactful results. I enjoy every facet of our full-funnel approach—crafting compelling content, refining our brand image, optimizing SEO, SEM and PPC initiatives—because it helps drive a more engaging experience for our volunteer-based audience. Having been a part of the MoneyMinder journey for over a decade already, I've witnessed the transformative impact it has on the groups it serves. The prospect of extending this to many more groups, combined with the awesome team at MoneyMinder, fuels my enthusiasm. -
Fractional Marketing DirectorMoneyminder 2012 - Jan 2024Bellingham, Wa, UsFor over 20 years, MoneyMinder has been the most trusted financial management tool for volunteer-based organizations. A cloud-based tool ahead of its time, MoneyMinder's core purpose is to equip these dedicated individuals with intuitive financial tools that are purpose-built for success. As a Marketing Director, I played a pivotal role in steering the digital presence through innovative marketing strategies, website management, content creation, social media and email marketing. Collaborating directly with the founder, my role helped drive marketing plans and overall business direction.My impact extended to overseeing the successful launch of multiple new websites, a comprehensive overhaul of web infrastructure, blogs, SEM, PPC and SEO strategies. This strategic approach resulted in market diversification and expansion into new verticals, contributing to a remarkable increase in sales every year for the last six years.
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Owner & CeoRight Hand Digital Sep 2011 - PresentPark City, Ut, UsCreated media marketing consultancy that partners with CEOs on strategic planning and execution. Provide strategy, content, analysis, copywriting, social media, SEO, and paid search. Partner with SaaS, outdoors, business analytics, event planning, real estate, eCommerce and advertising companies.• Analyzed business goals, competitive landscape, and audience demographics to create customized marketing plans that consistently help clients improve on key objectives.• Improved holiday season e-commerce revenue 89% in the first year after optimization (MountainAmericaJerky.com).• Increased social media reach 367% over prior year (Surefoot).• Wrote articles that have stood the test of time with organic rankings continuing 5–7 years after posting. -
Vp Of Marketing1440 Dec 2020 - Jan 2024Park City, Utah, UsA customer experience innovator, 1440 helps companies unify the management of customer touchpoints throughout the entire journey. With its suite of native Salesforce apps, 1440 empowers businesses to streamline in four key areas—Digital Engagement, Language Translation, Customer Reviews and Order Management—to ensure a seamless and personalized experience for their customers. In my tenure as a Fractional Marketing Director, I contributed to the establishment of a new brand identity and the launch of two innovative products—Translation Studio and Messaging Studio. My responsibilities extended to the creation of a new website, overseeing a spectrum of full-funnel marketing, SEO-forward content optimizations and refining brand messaging to resonate effectively within our target audience. This multifaceted approach played a pivotal role in establishing a compelling market presence for 1440.io's offerings. -
Marketing DirectorChannel Signal Oct 2013 - Jan 2020Park City, Ut, UsDirect digital marketing for consumer brand analytics provider. Optimize web design, keyword targeting, and messaging to position small startup to attract Fortune 500 clients.• Worked with company executive team to champion major product pivot (consumer review aggregator) based on client insights.• Pivot led to contracts with leading consumer brands, including SharkNinja, Smartwool, New Balance, Caleres and Microsoft.• Directed digital marketing strategy overhaul, resulting in a massive increase in unique website visitors and social media referrals. -
Marketing DirectorZane Benefits (Now Part Of Peoplekeep) Nov 2011 - Dec 2012Salt Lake City, Ut, UsStrategized new SEO and SEM strategy for employee health insurance program, resulting in substantial increase in leads and warranting the hire of 3 new sales representatives.• Spearheaded transition to new CMS and inbound marketing strategy:• Grew website traffic 40%.• Increased average monthly leads by 245%.• Grew organic search 488% and paid search 366%.• Created successful CTAs such as whitepapers and webinars to establish brand credibility and bring prospects into sales funnel. -
Director Of MarketingSoftwaremedia.Com 2004 - 2011Salt Lake City, Ut, UsCoordinated all promotional efforts for computer software retailer. Managed team of 6 in marketing, design, and development to enhance revenue and customer experience.• Facilitated increase in revenue and profit year-over-year for 7 years.• Managed monthly marketing budget of $50,000 to achieve ongoing ROI. -
Marketing ManagerSalt Lake Motorsports (Now Harrison Eurosports) 2004 - 2009Hired to luxury Italian motorcycle dealership to improve its online presence and begin e-commerce efforts around product line. • Successfully launched e-store with continuous steady growth in traffic and sales
Emily Ritter Skills
Emily Ritter Education Details
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Ohio UniversityHealth Services Administration -
MediapostProfessional Development
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Internet RetailerContinuing Education
Frequently Asked Questions about Emily Ritter
What company does Emily Ritter work for?
Emily Ritter works for Moneyminder
What is Emily Ritter's role at the current company?
Emily Ritter's current role is Director of Marketing.
What schools did Emily Ritter attend?
Emily Ritter attended Ohio University, Mediapost, Internet Retailer.
What skills is Emily Ritter known for?
Emily Ritter has skills like Seo, Marketing, Social Media, Google Analytics, Email Marketing, Marketing Strategy, Digital Marketing, Facebook, Social Media Marketing, Analytics, Lead Generation, Google Adwords.
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