Emily Ritter Email & Phone Number

Salt Lake City, Ut, Us

Bellingham, Wa, Us

MoneyMinder is an award-winning company on a mission to simplify accounting for volunteer-based groups like PTAs, Booster Clubs, Sports Teams, Service Clubs, Church Groups and beyond. The volunteer treasurers for these groups often have little bookkeeping experience or need more tailored features not found in general accounting tools. MoneyMinder's three pillars—security, ease of use and affordability—give them peace of mind that transforms their experience from a hassle into something they genuinely enjoy.As the Director of Marketing, I oversee a comprehensive marketing strategy with a commitment to driving impactful results. I enjoy every facet of our full-funnel approach—crafting compelling content, refining our brand image, optimizing SEO, SEM and PPC initiatives—because it helps drive a more engaging experience for our volunteer-based audience. Having been a part of the MoneyMinder journey for over a decade already, I've witnessed the transformative impact it has on the groups it serves. The prospect of extending this to many more groups, combined with the awesome team at MoneyMinder, fuels my enthusiasm.

Bellingham, Wa, Us

For over 20 years, MoneyMinder has been the most trusted financial management tool for volunteer-based organizations. A cloud-based tool ahead of its time, MoneyMinder's core purpose is to equip these dedicated individuals with intuitive financial tools that are purpose-built for success. As a Marketing Director, I played a pivotal role in steering the digital presence through innovative marketing strategies, website management, content creation, social media and email marketing. Collaborating directly with the founder, my role helped drive marketing plans and overall business direction.My impact extended to overseeing the successful launch of multiple new websites, a comprehensive overhaul of web infrastructure, blogs, SEM, PPC and SEO strategies. This strategic approach resulted in market diversification and expansion into new verticals, contributing to a remarkable increase in sales every year for the last six years.

Park City, Ut, Us

Created media marketing consultancy that partners with CEOs on strategic planning and execution. Provide strategy, content, analysis, copywriting, social media, SEO, and paid search. Partner with SaaS, outdoors, business analytics, event planning, real estate, eCommerce and advertising companies.• Analyzed business goals, competitive landscape, and audience demographics to create customized marketing plans that consistently help clients improve on key objectives.• Improved holiday season e-commerce revenue 89% in the first year after optimization (MountainAmericaJerky.com).• Increased social media reach 367% over prior year (Surefoot).• Wrote articles that have stood the test of time with organic rankings continuing 5–7 years after posting.

Park City, Utah, Us

A customer experience innovator, 1440 helps companies unify the management of customer touchpoints throughout the entire journey. With its suite of native Salesforce apps, 1440 empowers businesses to streamline in four key areas—Digital Engagement, Language Translation, Customer Reviews and Order Management—to ensure a seamless and personalized experience for their customers. In my tenure as a Fractional Marketing Director, I contributed to the establishment of a new brand identity and the launch of two innovative products—Translation Studio and Messaging Studio. My responsibilities extended to the creation of a new website, overseeing a spectrum of full-funnel marketing, SEO-forward content optimizations and refining brand messaging to resonate effectively within our target audience. This multifaceted approach played a pivotal role in establishing a compelling market presence for 1440.io's offerings.

Park City, Ut, Us

Direct digital marketing for consumer brand analytics provider. Optimize web design, keyword targeting, and messaging to position small startup to attract Fortune 500 clients.• Worked with company executive team to champion major product pivot (consumer review aggregator) based on client insights.• Pivot led to contracts with leading consumer brands, including SharkNinja, Smartwool, New Balance, Caleres and Microsoft.• Directed digital marketing strategy overhaul, resulting in a massive increase in unique website visitors and social media referrals.

Salt Lake City, Ut, Us

Strategized new SEO and SEM strategy for employee health insurance program, resulting in substantial increase in leads and warranting the hire of 3 new sales representatives.• Spearheaded transition to new CMS and inbound marketing strategy:• Grew website traffic 40%.• Increased average monthly leads by 245%.• Grew organic search 488% and paid search 366%.• Created successful CTAs such as whitepapers and webinars to establish brand credibility and bring prospects into sales funnel.

Salt Lake City, Ut, Us

Coordinated all promotional efforts for computer software retailer. Managed team of 6 in marketing, design, and development to enhance revenue and customer experience.• Facilitated increase in revenue and profit year-over-year for 7 years.• Managed monthly marketing budget of $50,000 to achieve ongoing ROI.

Hired to luxury Italian motorcycle dealership to improve its online presence and begin e-commerce efforts around product line. • Successfully launched e-store with continuous steady growth in traffic and sales

B.S., Health Services Administration

Search Insider Summit, Professional Development

Irce, Continuing Education