Emily Rivera Email & Phone Number

Florida, United States

Due to my curiosity about lower funnel efforts, I earned an opportunity to assist the Account Manager with our client BBQGuys. I assist with many daily activities including utilizing the affiliate network Impact, HTML Newsletters, Loyalty and competitor analysis, Influencer Casting & TM+ Auditing.

- Consistently communicated and collaborated with clients, account managers, team members, and directors to stay aligned and optimize program performance on the 8-10 fashion brands I managed.- Optimized CPA strategy through competitor analysis, seasonality, and key drivers to boost organic, third-party, and SEO visibility. For example, I successfully increased Buzzfeed's brand CPA, leading to significant traffic growth in 2023. Proactively addressed low conversion rates by implementing tailored vanity codes to enhance customer engagement and relationships.- Collaborated with the Director and my co-worker Kerris to lead calls to maintain partner relations, with publishers like Dotdash Meredith, to align on editorial focus, affiliate optimizations, and unique opportunities- Recapped yearly and monthly wins and challenges by analyzing metrics from Affluent, Skimlinks, and Muckrack to explain in reports the environment and upper-funnel initiatives, and how this impacted not only the program, but key metrics like Share of Voice, New Customer Revenue %, AVE, and more.- Contributes to Company culture by running events with the newly founded Culture Club on various Holiday Parties & the Steps Challenge where we prioritized exercise to reduce stress and connect with co-workers along the way.- Collaborated with client's PR Teams to stay aligned on upcoming events, product launches, and designation of responsibility- Briefly oversaw HARO initiatives another specialist executed daily.- Managed publication awards with my co-worker Alia to optimize our internal documents, research awards, contacts, and opportunities. Then we passed this along to the team by creating cohesive slides with important internal and client facing information - Sent 2-4 pitches monthly to target editors and publications based on sales, new product releases, color launches, social giving moments, and editorial timeline alignment.

- Aligned with clients on a bi-weekly basis to recap upper funnel progress and align on pitch strategy- Utilizes Third-party and SEO Optimization based on keywords & competitor inclusions to increase coverage of my clients in the food verticle within the premium publisher space- Assisted with team initiatives like Newsletter Creation & Outreach, Internal Document & Training Curation, and co-lead Publisher Award Sourcing with my co-worker Kerris where not only my clients, but the greater team earned placements in articles like People's 2022 Style Awards, Men's Health Sleep Awards, Kitchn Essentials Grocery List, GQ Grooming Awards, & so much more. - Contributed to Team Culture by running events and games throughout the year like Get to Know The Team Trivia & Gratitude Presentation- Executed daily HARO pitches with a co-worker by gathering information from the greater team

- Learned about upper funnel in affiliate and assisted the team on daily tasks like contact sourcing, market research, sale submissions, press pulls, and newsletter curation

-Created two websites: one to depict Kirpal Gordon's skills and services and one for the company. -Conducted three video interviews and three copy interviews for new book releases.-Photoshopped at least three pictures for visual balance.-Recorded and edited four videos of book readings for social media.-Photographed Kirpal and other interns to feature in a publication on the website.- Started Youtube and Instagram pages to optimize engagement to the website- Collaborated with other team members to maximize efforts of the company

Our client was Hicksville Boys and Girls Club. We began putting together campaigns and strategies to assist the company with their audiences. There were eight of us, counting myself, with designated positions including event planning, corporate social responsibility, media relations, partnerships, social media, art director, & PR strategies. We started by analyzing their social media platforms & an interview to understand their needs & the environment more thoroughly. As a team, we brainstormed ideas and weighed what was feasible in our time period. Then we presented the weakness, opportunities, and objectives we found and what each chair would do to execute our goals of procreating more funds, updating all social media platforms, and creating a plan to uphold social media efforts for the future. We planned to hold a talent show to fundraise, post testimonials to show the importance of a donation, a campaign for Giving Tuesday, and more. Then we broke down each of our positions by steps to keep track of where we were in the process and the amount of work that needed to be completed. I sent out weekly deliverables on what needed to be completed after our weekly staff meetings. In the end, we created a unified presentation on how all these initiatives correlate to each other and provided a portfolio with all of our content including guides on how to execute our plan and create their own plans moving forward. The most challenging part of this process was the pinch in time because we only had a month and we had to get everything approved. We also had to restructure our plan due to the pandemic because we couldn't risk new members wanting to join after the event due to the small facilities and social distancing protocols, so we decided to hold off on the event until the pandemic subsides. This couldn't have been completed without my amazing team who adapted quickly with problem solving, efficiency, & communication skills.Tools utilized: Google Drive, GroupMe, and Canva.

Online

- Assisted 1456 students this summer with the help of 16 Orientation Leaders, 3 Head Orientation Leaders, 2 Bosses, and 2 Welcome Week Coordinators. -Presented and executed goals for social media platforms.-Kept parents informed by creating multiple graphics and 12 videos for Facebook.-Utilized a content calendar to maintain organization.-Adapted Orientation from in-person to online by learning zoom and adjusting style of engagement. -Brainstormed ideas to engage students with enthusiasm and build a community as a team.-Educated students on available opportunities on campus. -Provided support educationally and emotionally by facilitating discussions and advising with registration.-Professionally called over 70 students about their responsibilities for orientation. -Upheld and enforced all aspects of the University conduct code.

Hofstra University

-Contributed to WRHU radio station when we won our third National Association of Broadcasters’ Marconi Award as the 2019 College Radio Station of the Year.-Used Adobe Audition and Zetta to make packages, cuts, and schedule shows.-Obtained basic knowledge of engineering a soundboard.-On-air talent for live traffic reports for the Morning Show and co-producer for Electro Beat.- Created and Produced weekly hour shows for EDM fans with the latest news.- Interviewed DJ Lee Burridge at the Brooklyn Mirage for show content. - Assisted in curating the script for news department anchors.

-Presented objectives, campaigns, and eventually successes to client via Google Slides.-Communicated with the client via email, Zoom, and Google Chat.-Utilized google drive to obtain necessary documents from client in an organized fashion. -Planned for program success by filling out a client strategy form and program plan for the next three months. -Created weekly deliverables for my three team members to complete our objectives in a timely manner including LinkedIn bios, media lists, newsletters, and pitches.-Completed weekly deliverables timely by including budget proposals and weekly reports.-Created a brochure, content calendar including social media graphics, a press release, and a pitch for the client. -Posted about three to four times a week on Instagram, Linked In, and Facebook.-Designed ads for LIHearld newspaper and website. -Worked as a team to provide a future measure of success for the client by creating an customer satisfaction survey and email.-Provided contacts, bargains, and details for future radio advertisement opportunities to client. -Humanized the social media by posting the members of County Cleaners with a campaign called Meet the Team. -Evaluated analytics and concluded that we increased their Facebook followers by 130 people, page likes increased by 133%, and post engagement increased by 250% in November. Accounts reached increased by 4,200%, impressions increased by 700%, and profile visits increased up to 300% in October but overall 900% for Instagram.

Hofstra University

-Created content for Instagram, VSCO, and Twitter.-Recognized 13 graduating seniors with a campaign called Senior Spotlight.-Collected and organized images from over 50 members to feature on social media. -Engaged members online to maintain social presence.

Watch Hill Fire Island National Seashore, Ny

To work well in this job I had to exhibit clear communication, teamwork, time management, problem-solving skills, and working well under high-pressure and stress. This is due to serving over 100 customers a day on weekends where I would sell about $3,000 a day. I was involved in multiple forms of customer service including making over 50 phone calls to confirm camping reservations, collecting payment from docks, adding reservations, and taking food and drink orders. I conducted managerial responsibilities such as making menus, developing pricing, setting up the POS in the computer, programing the cash register, and training at least three new employees on up-selling and greeting customers.

Bachelor Of Arts - Ba, Public Relations With A Minor In Photography

Activities and Societies: Three-time Marconi Award-winning station WRHU Radio Hofstra University, Sp!t Poetry Club, Yoga Club, Give.

Education record

Activities and Societies: Thespian Honor Society, Tri-M Honor Society, National Honor Society, Varsity Volleyball, Robotics Club, Drama.