Responsible for integrated and brand marketing for the 2nd largest young women’s magazine including market research and positioning, strategic partnerships, development of sales materials, proprietary and secondary research analysis, quality assurance for client proposals and presentations, and event execution. Selected accomplishments: • Strategically repositioned the brand in the beauty lifestyle category and overhauled existing marketing materials to align with the new… Show more Responsible for integrated and brand marketing for the 2nd largest young women’s magazine including market research and positioning, strategic partnerships, development of sales materials, proprietary and secondary research analysis, quality assurance for client proposals and presentations, and event execution. Selected accomplishments: • Strategically repositioned the brand in the beauty lifestyle category and overhauled existing marketing materials to align with the new positioning statement, ensuring effective and consistent communication in the marketplace • Aligned SHAPE's editorial strategies with advertising partners' objectives to create native content integrations that maintained the integrity of the SHAPE brand • Managed a team of eight; winner of min’s Integrated Marketing Team of the Year in 2016 Show less

Played the lead role in formalizing marketing procedures and developing signature platforms, integrated advertising partnerships, native content programs, sales materials and presentations, and experiential activations, all on-brand with a newly created brand positioning statement. Selected accomplishments: • Generated the largest revenue increase (2013 vs. 2012) via large-scale, fully integrated programs sold to new clients across a range of categories with a focus on spirits… Show more Played the lead role in formalizing marketing procedures and developing signature platforms, integrated advertising partnerships, native content programs, sales materials and presentations, and experiential activations, all on-brand with a newly created brand positioning statement. Selected accomplishments: • Generated the largest revenue increase (2013 vs. 2012) via large-scale, fully integrated programs sold to new clients across a range of categories with a focus on spirits, automotive and tourism • Managed the development of a promotional website to showcase advertiser programs, events, and recaps and brand platforms such as G&G Mercantile & Co. and the Annual Jubilee• Created, internally pitched, and executed the Inaugural G&G Shoot (now in it’s 6th year), featuring a friendly sporting clays tournament, activations for 3 presenting sponsors and an awards dinners prepared by two renowned chefs Show less

Conceptualized and executed integrated advertising platforms and brand initiatives for the wine, spirits, automotive and home categories. Selected accomplishments: • Selected as “Marketer of the Quarter: Q1, 2010” for outstanding program development and execution in the wine and spirits category, resulting in new and incremental business for this target category • Generated 57M press impressions for a premium spirits brand by flawlessly executing an invite-only dinner series… Show more Conceptualized and executed integrated advertising platforms and brand initiatives for the wine, spirits, automotive and home categories. Selected accomplishments: • Selected as “Marketer of the Quarter: Q1, 2010” for outstanding program development and execution in the wine and spirits category, resulting in new and incremental business for this target category • Generated 57M press impressions for a premium spirits brand by flawlessly executing an invite-only dinner series that leveraged editorial staff, food-loving celebrities, press, top culinary talent, and renowned restaurants Show less