• Partnered with cross-functional team to lead the launch of Icelandic Provision’s first vegan yogurt (Oatmilk Skyr) and the repositioning of the whole milk range (Extra Creamy Skyr – leading to a +40% sales lift). Led consumer research, positioning, package design, P&L management, campaign and launch plan and post-launch analysis of both lines. • Collaborated with cross-functional team members to lead multiple strategic projects including a website relaunch, sku assortment and rationalization plan, cost savings initiatives, and multiple packaging updates and transitions including a full brand packaging re-launch. • Led PMO optimizations, including the development of a re-imagined Stage Gate process.

Partnering with founder, guiding him on the holistic build and launch approach including naming, positioning, design, and marketing strategy. Launched on Amazon in 2023.

• Managed 100+ skus across 6 categories, leading the cross-functional team through product optimizations, packaging design and structure development, sales strategy and innovation pipeline development.• Created State of the Business reports across owned categories, identifying the consumer, category and company landscape and delivering strategic recommendations for optimization and growth.

• Crafted the product offering for new product launch (CLIF Pop ‘n Crunch) in an emerging category, creating an iterative consumer learning plan with in-market validation. (Innovation Team, 2020) • Mobilized teams in new product launches and base business projects, leading cross-functionally for timely and on budget project execution, including new product and new flavor launches and packaging and copacker transitions. (Project Management Team, 2019-2020) • Launched a multi-media campaign for Athlete Series. Developed a learning plan to inform innovation pipeline planning and managed all aspects of the business (Brand Team / Director backfill, 2019)

• Led innovation across Contadina and College Inn Brands. Partnered with Insights and R&D to uncover consumer need states and leveraged deep consumer learnings (through primary research) to develop new product concepts and positioning, resulting in a robust pipeline across the two brands. • Launched a new College Inn product (Simple Starter), which exceeded distribution and velocity targets and helped take College Inn from a regional player to a national brand. Developed all aspects of the product's launch, including P&L, packaging, positioning and a 360-marketing campaign.

• Managed $100MM+ business, owning planning process and delivering on revenue commitments through tight P&L and forecast management. • Launched suite of new BLOKS flavors, unique to the category, delivering +10% growth to the Athlete Series portfolio and yielding additional internal investment interest in the business unit. • Conceptualized, resourced, and worked with internal Insights Team to conduct scrappy and formal primary research that informed communications, total product offering optimization and innovation strategies. • Developed path to extend CLIF into healthy snacks; evaluating the role of CLIF sub-brands within evolving brand architecture and partnering with Innovation to broaden CLIF’s reach and expand HH Penetration.

• Co-managed $100MM+ business, leading cross-functional teams to execute national and international growth strategies, packaging design, and P&L management. • Commercialized flavor extensions of key product line, partnering with Sales to develop unique product narratives in strategic channels. • Partnered with external firms to develop and implement primary research to guide base business management, innovation, and channel differentiation strategies.

Applied passion for healthy eating to launch and grow Farmigo in the Bay Area in partnership with founding team. Built 20+ local food communities with employers, schools and other community based organizations, coaching Farmigo champions on success tactics for building food communities, while creating resources and an incentive structure to enable the model to scale.

Analyzed market size, determined industry trends and identified competitive landscape and growth opportunities for new product launches.

Led large groups of volunteers and participants through a marathon training and fundraising program and developed and oversaw the online grassroots marketing efforts of two new campaigns.

Created a sustainable model for micro-finance loan officers to collect and share borrower information, with the goal to maximize the micro-finance institution's access to Kiva's interest free loans.