• Develop long and short-term brand strategies to drive growth and brand awareness; executing these plans with speed and quality.• Manage new product development and product marketing launch; partnering with the broader cross-functional teams. • Leverage analytics, trend data, competitive analysis, and benchmarking to bring innovative new products to market• Manage Marketing Calendar. Ideate and execute marketing promotion ideas to support business objectives for assigned categories including brand promotions, new product launches, and core product campaigns• Accomplishments: • Brand relaunch of new Smashburger logo, campaign & identity • Thought starter and lead manager for top 2 LTO performers since the 2019 acquisition, with an increase of sales performance up to 200% better than previous LTOs. • Increased crispy chicken category mix to double digits mix performance • Increased shake category sales performance by 21% • Achieved 5 consecutive double-digit positive months

• Analyze category brand position and consumer insights through qualitative and quantitative research; leveraging the results in regional insights, demographics, and psychographics to influence marketing initiatives and increase category leadership in a competitive category. • Develop long and short-term sales and brand strategies of assigned product categories that grow category share and drive growth and execute on these plans with speed and quality output • Manage menu innovation and category development programs, both strategic and tactical, that contribute to the overall brand and business growth • Plan, develop, lead, manage and execute marketing and profitability plans for products, programs and categories assigned through effective consumer insights, menu development & pricing, and breakthrough advertising execution in the restaurant and relevant media channels • Collaborate with the internal and external communications partners, across traditional ad agencies, experiential, social media, and digital teams to manage go-to-market launch campaign launches that drove in-store sales growth of +11% YOY and online digital sales growth by +397% during Covid-19. • Conceptualized new app UI/UX interface with developers to ensure seamless ease of access for online brand usage • Develop effective annual marketing calendar and ideate promotions • Directly manage Social Media Marketing associate

Responsible for driving positive sales growth and market share, strengthening our brand, and improving customer experiences via branding and marketing strategy solutions at ViewHouse's 4+ locations and VH Beer.• Manage diverse projects including digital marketing, marketing campaigns and menu innovation - ensuring that team understands responsibilities, deadlines, and budget through strategic organizational structure. • Optimized food & beverage category to achieve increased revenue target of 1.2+ million • Spearheaded market launch of VH Beer; outselling all craft beer competitors in the first 9 months of soft-launch. • Generated a 62% sales growth from promotional marketing campaigns. • Managed day-to-day tasks of an in-house graphic design team. Increased deadlines met from 81% to 94%. • Managed website redesign for ViewHouse.com and developed new digital multi-channel brand strategies.• Manage full project lifecycle and establish KPIs and monitor the quantitative impact of projects.• Define, implement and improve processes and workflows for operational efficiency and to execute on the program strategy. Producing high-quality deliverables that meet or exceed timeline and budgetary targets.• Business strategist; plan and align business goals with technology solutions to drive process improvements, competitive advantage and bottom-line gains.

Responsible for developing and implementing marketing plans and programs for ViewHouse Eatery & Bar locations (3+) to drive positive sales, profit & growth. Brainstorm new, innovative and aspiring food & beverage events to cultivate traffic. Analyze campaigns and translate anecdotal or qualitative data into recommendations for promotional campaigns marketing programs effectiveness. • Planned Food & Beverage promotions - Increased food & beverage promotional sales by 48%.• Worked directly with CEO to manage yearly menu optimization. Increased 2018 new item sales by 34%. • Capture and define success criteria Food & Beverage Marketing Position. • Developed and implemented marketing collateral and staff training for all food and beverage promotions.• Grew digital gift card sales by 39%.• Manage ViewHouse's Online Reputation. Increased google review rating from 4.3 to 4.8 in one year with a 70% increase of customer reviews.• Email marketing management & database growth.• Manage and orchestrate photo-shoots / video-shoots to be used for marketing collateral and TV advertisements. • Consistently a top priorities performer and overall team leader.

Drove Health & Beauty Care / Fitness & Diet category growth, nationwide, in Kroger stores by optimizing assortment, planning promotional activity, and driving new planogram strategies. Prepared clients for new item meetings with Kroger's category management team. Coordinated marketing research for clients and Kroger's category management team to ensure we were on top of category trends. Analyzed test stores, providing in-depth insights on Kroger's future market trends.• Drove Health & Beauty Care and Fitness & Diet categories in Kroger chains, nationwide, with strategic product integration, planogram optimization, and shopper marketing tactics; leading to category 18% growth.• Increased my client’s sales in Kroger’s chains by 8.2+ million in 2016.• Interfaced with 3 fortune 500 clients in one-on-one meetings to strategize, review provided category analyses and trends to prepare them for Kroger’s new item category meetings.• Created & analyzed category and client sales via 84.51° to provide fact-based strategy recommendations.

Created marketing materials for website, promotional emails, and social media. Spearheaded, designed, and managed social media marketing and an informative resource center to improve customer experience and knowledge. Assisted in the development, design, and brand marketing of HVAC.com, Filtration.com, and Humidifiers.com. Proven leader, mentoring a team of marketing interns and guiding their day to day activities. Collaborated with team to increase overall web traffic and optimize conversion funnels.• Developed start-up eCommerce strategy - design, branding, and products.• Developed innovative technical resource center; curating 150+ articles and videos, boosting organic search results by 28% - moving HVAC.com from page 3 to 1 of search results for strategic keywords.• Managed and designed all digital marketing and social media marketing campaigns. • Created the branding guidelines to define HVAC.com’s marketing, placement, message, tone, and design.

The goal of this KAO Brands Challenge was to identify a new strategic product marketing plan for their Curél non-scented lotion. Researched brand and competitors strengths and weaknesses as well as target market problems and consumers wants and needs. Developed an innovative campaign to fit into company and brand strategy. Presented a holistic, integrated marketing campaign to brand managers.

Co-managed the creation and development of the website experience "Celebrity Sighting" for the new Lenscrafters website. Analyzed and crawled the recently launched website to find, file and report programming and operational issues to ensure customer satisfaction during their online shopping experience. Helped run, organize and promote the promotional party for the launch of Lenscrafters.com.

Analyzed ecommerce campaigns and website metrics to establish a new performance benchmark to be used across multiple channels for numerous goal driven projects. Developed and managed an ecommerce vs. brick and motor campaign calendar analysis to compare results across different channels as well as performance measurement from one year to the next. Created and managed monthly competitor analysis, segmenting products, price, promotions, and interpreting those results. Performed email campaign analyses and interpreted results to enhance future promotions.

Design digital creatives for ads and bannersManaged ecommerce platform - planning, designing and creating a new ecommerce website to better serve customers and their growing needs. Web creative development for site optimizationManage A/P records utilizing an Excel spreadsheet.Assist in preparing for and participating in regional trade shows while communicating with prospective customers.