Directs and oversees all aspects of product life cycle management including understandingmarket demands, technology trends, and the competitive field. Responsible for managing thestrategic product roadmap, product development, product launch, and product maintenance in order to gain maximum benefit from each product. Specific focus on media subscription strategy, publishing, and audience engagement and development.

As senior product manager at Harvard Business Review, I'm responsible for a number of digital products, including our 10 email newsletters, tablet apps, search platform, and subscriber exclusive content. In addition, I was instrumental in initiating an outcome's based approach for product development, and act as product owner for the related scrum team. On this team, I gather, prioritize, and oversee the development of hypotheses, usability and A/B tests, and development efforts all focused on improving our subscription and e-commerce businesses.

I manage a suite of reference databases designed for use by corporate and government professionals. This includes product innovation and improvement, content curation, sales and customer training, implementation and support. I'm also the corporate and government market subject matter expert for EBSCO's eBook product offerings.

Act as subject matter expert for the sale and marketing of eBooks to corporate customers: Research customer needs and use cases, competitive products; Identify functional, business model and packaging amendments required to best meet market needs; Develop marketing and sales trainings/collateralDevelop, create and manage proprietary products within the corporate market - responsible for creation of five products within a year and a half: Conduct competitive research, interface with potential customers, create idea document and business cases, product layout and design, beta testing, etc.; Develop processes to manage project workflow and project contributors; Select, create, edit, format, finalize and publish product content (evidence-based reports on various topics); Define project budget requirements; analyze processes to identify inefficienciesManage full time in-house content editor as well as group of 30+ offsite contract writers: Responsible for hiring, training and setting objectives and deadlinesSales and marketing support: Conduct sales training on products;Write white papers and success stories for marketing use; Manage and write EBSCO Sustainability Blog; Send weekly newsletters to corporate customers using Constant Contact

Work closely with external contracted writers to guide and offer support in the process of completing their contracts/assignments in a timely fashion, meeting expected standards, etc. Point of contact for contracted writers or groups of writers; includes hiring, instruction and aid of contract writersCreate and provide writing samples/templatesEdit and proofread contracted proprietary contentResearch and write abstracts, articles and/or other genre for publication on EP productsPropose product enhancements based on market needs and subject matter knowledgeResearch and write support documentsComparison research to establish competitive standards as well as to determine best representative content for proposed and existing databasesReview of journal and monograph titles for licensingSupervise interns and team members as needed