As a freelance scriptwriter for SciShow, a YouTube channel boasting nearly 8 million subscribers, my work has reached a global audience with millions of views. I translate complex scientific topics into easily understandable content for a general audience, basing all my scripts on peer-reviewed scientific publications.

As the Communications Manager for The Ocean Foundation (TOF), I managed the organization's content and digital marketing strategy. I collaborated closely with external partners to develop effective communication strategies and core messaging for TOF's initiatives. My accomplishments included:Execution of a 10-week multifaceted EOFY brand awareness campaign, yielding significant results:- 10 million impressions with an average engagement rate of 4.8%- Achieved a 2,700% increase in website users due to paid and organic social media campaigns- Gained nearly 4,000 new YouTube subscribersMaximized Google Ad Grant spending, increased from $150 to $10K/monthContent creation efforts included the development of several new blog posts focused on travel in North America, attracting thousands of new visitors to our site.Crafted over a dozen newsletters that consistently exceed industry benchmarks for open and click-through rates.Collected and generated content at the Teach for the Ocean Educators Summit at the Smithsonian Museum of Natural History in Washington, D.C.

As the digital marketing strategist for the College of Agricultural and Environmental Sciences (CAES) at the University of Georgia (UGA), I achieved the following:Awarded the 2024 Gold Award from the Association for Communications Excellence (ACE) for the Field to Jar social media campaign. This campaign had over 300,000 impressions and 4,000 clicks while spending less than $2,000. Co-hosted and co-created the PRSA award-winning CAES podcast, Cultivating Curiosity.Defined and exceeded KPIs aligned with the college's strategic planIncreased brand awareness nationwideDeveloped data-driven web and social contentImplemented strategic paid marketing of the college’s key research, programs and Dean's priority itemsDeveloped dozens of email newsletters for diverse stakeholders - internal and external.Wrote dozens of scripts for videos supporting CAES' strategic goals.

ECOGIG – ECosystem impacts of Oil and Gas Inputs to the Gulf – was a 15-institution research consortium investigating the impacts of the 2010 Deepwater Horizon oil spill on the Gulf of Mexico deepwater ecosystems. I developed strategic content aligned with our consortium’s research activities, maintained ECOGIG’s website and social media channels (Facebook, Instagram and Twitter), and executed educational outreach activities to engage the public, members of the media, and other scientists about our work in the Gulf and the overall importance of ocean conservation.

I managed a marine biogeochemistry lab at the University of Georgia in Athens, GA.