Emily Scherr Email & Phone Number

Nashville, Tn, Us

Nashville, Tennessee, United States

Lead and organize numerous influencer campaigns across all social media platforms for 9 record labels within Concord Music Group.Conduct thorough research to identify relevant influencers across social media platforms, including Instagram, YouTube, TikTok, and emerging channels.Negotiate contracts, fees, and deliverables with influencers, ensuring alignment with campaign goals and budget parameters.Act as the primary point of contact for influencers, providing clear communication throughout the campaign lifecycle.Meticulously track audio performance on TikTok to advise on campaign performance for clients.Conduct post-campaign reports highlighting key learnings, successes, and areas of improvement.Create comprehensive content strategies tailored to the unique needs and goals of individual artists.Analyze artists’ social media platforms and create an in-depth audit on how best to optimize.Efficiently gather key information to pitch artists to VEVO and YouTube partners for potential collaborations.Capture and edit short form content for artist’s social media platforms.

Tennessee, United States

Developed and curated content across diverse social media platforms including Instagram, TikTok, Facebook, and YouTube.Oversaw a network of over 100 influencers, orchestrating monthly personalized PR packages to maximize brand exposure and engagement.Spearheaded the creation and management of a comprehensive marketing calendar, organizing strategiccampaigns and initiatives to drive brand awareness and sales growth.Led SMS and Email marketing efforts, implementing targeted campaigns to nurture customer relationships anddrive conversions.Led the coordination of all photoshoots, from conceptualization to execution, to showcase company products in a visually compelling manner.Collaborated closely with designers to develop fresh and innovative brand representations, ensuring cohesive andimpactful visual messaging across all platforms.Acted as a brand ambassador at sponsored events, engaging with prospective clients to enhance brand visibilityand foster positive public relations for Nutrition Faktory.

Jacksonville, Florida, United States

Social Media management, content creation for Instagram using Canva and Photoshop, management and content creation of TikTok account, select and coordinate influencers for upcoming campaigns, implement engagement strategies, edit and photoshop images for various usage, create and manage a content calendar.

Jacksonville, Florida, United States

Customer-facing interactions including welcoming and directing visitors, coordinating meetings and appointments, answering phones and responding to emails. Manage the social media platforms and create content including PR videos.

Jacksonville, Florida

Social Media management, create copy for social marketing campaigns abiding by each style guide, designate engagement strategy across Facebook, Pinterest, and Instagram on a weekly basis for over 150 accounts, search for shareable UGC content across channels.

St. Augustine

Created a social media strategy for this non profit organization. Showed them how to create daily social media content on all accounts and manage community event announcements.

Jacksonville, Florida

Monitor all chapter members' social media accounts ensuring they met all media guidelines, create social media content for the group, and facilitate trainings on ways to present oneself in a professional manner via social media.

Marketing, Digital Markting And Analytics

Activities and Societies: Kappa Alpha Theta

Photography

Accepted into the Rising Star program where rising seniors in high school can take summer classes at SCAD.