CXO SME advisory services for Marketing Analytics, Strategic Planning, CDP Implementation, Identity Resolution, Journey Orchestration, Web Optimization and Personalization. Provided Martech expertise on integrations and best practices. Brought in to advise across new markets and verticals on RFPs.

CXO SME advisory services for MarTech, CDP Implementation, Identity Resolution, Web Optimization, Journey Orchestration, A/B Testing, and Personalization

Consulted on Adobe Target and Recommendations implementation, business strategy, best practices and integration with Analytics, DTM/Launch, Audience Manager, and other SaaS solutions.

Primary ResponsibilitiesConsulted on Adobe Target implementation, governance, workflows, best practices and developed training materials to support leadership and adoption of testing culture.Technologies: MS Office (Word. PowerPoint), Adobe InDesign, Adobe ConnectRole: Responsible for developing training materials, needs analysis, and leadership development. Collaborated with stakeholders, program manager, business strategist, and marketing manager to translate business requirements and testing methodology into guiding business strategy for personalization of web, mobile, and email marketing.

Manage graphic design, web, social media, and marketing projects for multiple clients. Collaborated with cross-functional teams, executives, global business units and stakeholders. Ongoing management to align internal resources with project requests to meet client business goals. Identified best practices.

Created highly effective instructor-led and web-based learning solutions by using sound instructional design and adult learning principles resulting in high quality, creativity, and consistency content for Adobe Target and Search&Promote trainings.Technologies: Adobe InDesign, MS SharePoint, JIRA, and cloud-based servicesRole: Responsible for all aspects of curriculum development for On-site and Virtual training, manage development projects, training requirements analysis, environment, consult with stakeholders, and subject matter experts to design, develop, and translate complex technical content to a global audience at various levels with clarity and accuracy.

Provided SaaS client training for Adobe Target, Adobe Analytics, Adobe DTM, and Adobe Audience Manager. Responsible for all aspects of client On-site and Virtual trainings, specializing in delivery of Adobe Target Classic, Target Premium, Recommendations Classic and Premium, and Adobe Campaign Classic v7. Deliver training on test methodologies (A/B tests, Multi-variate tests, and Machine learning), implementation, report analysis, and site optimization. I present in a way that is fun, engaging, and receptive to the varying technical levels and/or needs of each student. I like to include real world examples across multiple industries when time allows. No matter what your professional background/experience when attending one of my classes, you will feel empowered and confident to take action by the end of the training.Technologies: Adobe Creative Suite, Adobe Digital Marketing Suite, HTML5, CSS3, XML, SEO, Google. Adobe Target, Adobe Recommendations, Adobe Launch, Adobe Campaign, Data feeds, API Integrations, MS Office, Bluejeans, HTML5, CSS, Javascript Analytics, Javascript, Wordpress CMS, MySQL, PHP, and jQuery

Provided SaaS client support and consulting for Adobe Experience Cloud Solutions. Responsible for all aspects of client interactions from initial request to resolution. Provide insights to product management, engineering, help documentation, and consulting teams to enhance product development and performance. Respond to client tickets, authored training documents, consulted on best practices and implementation of web marketing technologies. Technologies: Adobe Target, Adobe Recommendations, Adobe Analytics, Adobe Launch, Data feeds, MS Office, HTML5, CSS, Javascript

• In addition to my full-time employment at Adobe, I owned and operated a consulting company. We offered services such as branding, web development, business planning, etc.

Designed and created robust company websites with CMS and optimized for search engines. Responsible for all aspects of the website, design, coding, search engine optimization, and delivery. Created marketing collateral including letterhead, brochures, and pricing sheet. Evangelized at local networking events to build client pipeline. Technologies: HTML, PHP, Adobe Photoshop CS4, illustrator CS4, CSS, and jquery

• Designed and created robust company website with CMS and optimized for search engines. • Project oversight for sales and marketing campaigns with sales team. Created corporate logo and marketing collateral including business cards, sells invoice, and reports. Managed daily operations. Supervised up to 10 contractors working in 3 cities.• Selected project manager over 20 HOA units cleaning service 3 years in a row

• Designed and created robust company website with CMS and optimized for search engines. • Lead projects from inception to completion. Managed sales team. Managed 12 live virtual receptionists.• Technologies: HTML, PHP, Adobe Photoshop CS4, illustrator CS4, CSS• Role: Responsible for all aspects of the website, design, coding, search engine optimization. • Project oversight and eventual creation of new corporate logo and branding. Launched PPC campaign upon completion of website leading to 4 new customers inside of 2 weeks.

• Managed sales team. Lead projects from inception to completion. Promoted networking events through multiple streams.• Proven experience in communications, negotiations, and cross-functional ability at the executive level.Specialties:SEO, SEM, PPC campaigns, Web Design Services, Lead generation

• Consulting with small to large companies with net revenues from $100 Million to $1 Billion regarding cloud technologies – SaaS (CRM/ERP) – and server infrastructure.• Effectively managed multiple projects and people assigned to the project domestic and international – eastern and western seaboard.• Maintained quarterly goal of $1.4 Million in sales consistently for 12 months.• Managed sales cycles ranging 3-6 months ranging from $10k to $500k/yr