Currently working as a Product Manager at Universal Music Austria & its sublabel Mom I Made It. I am a big music enthusiast with a special passion for the domestic music scenes and emerging music trends in my countries (Austria, Denmark and Germany). I have worked one year with showcase festivals in Denmark and Austria which very much influenced my decision to dedicate most of my time (both professional and private) to music. Next to my love for music I am very nerdy when it comes to language and journalism in general and in specific the fast-paced development of the digital media landscape and the many opportunities it offers in terms of professional communication. My academic background is rooted in the field of intercultural business communication and the achievement of profound language proficiency in Danish, English and German. Through further studies in Analytical Journalism at the Danish School of Media and Journalism, I have found my passion in creative text production. I write captivating stories and appealing content across different genres and channels and streched my knowledge in terms of analytical journalism, journalistic methodology and research. On top of that I studied "Lehrgang Musikwirtschaft" - a one-semester programme on music business, based at MDW Wien and FH Kufstein.