Emily Stratten Email & Phone Number

Conshohocken, Pa, Us

Lawrence Township, Nj, Us

Boston, Massachusetts, Us

• Developed and managed the transition of the MLR process from a paper-based system to a fully functioning promotional review process• Led large scale integration of the MLR process between Karuna Therapeutics and Bristol Myers-Squibb, including migrating a reference library of over 2,000 references; completing the project 6 weeks ahead of schedule• Responsible for change management by facilitating understanding of BMS promotional review process versus Karuna Therapeutics PRC, inclusive of commercial decision-making framework, advisory roles of Medical, Legal and Regulatory, as well as 2253 submissions and referencing• Oversaw the MLR operations leading up to FDA approval and launch of KarXT/Cobenfy• Facilitated PReP academy training for 150 Marketers and new agency team members• Coordinated and facilitated efficient MLR review meetings, managed cross-functional stakeholder needs and developed tailored system workflows• Directed the MLR process from concept to approval, ensuring all communications are vetted through VeevaVault PromoMats and MedComms• Managed the development and distribution of MLR agendas, captured consensus during meetings, and conducted preliminary compliance reviews• Owned and revised SOPs, lead onboarding and training for new MLR participants, and managed the forecasting process for prioritizing brand initiatives• Generated and presented quarterly MLR performance metrics, shared best practices, and continuously identified process improvements• Managed and tracked high-priority items, balancing needs, volume, business priorities, and material complexity• Identified and escalated MLR process risks to leadership, proposing solutions

Princeton, New Jersey, Us

• Consulted with Marketing and agencies on all launch & label updates• Planned content and timeline management (day 0 launch planning)• Lead content demand planning and forecasting for assigned brands and escalated to Vendor Management lead• Provided counsel to job owners on planning for the review & approval process including timing considerations and guidance documents to review• Responsible for brand team operational effectiveness and identifying process optimization opportunities• Worked closely with Brand Marketing, the MLR Committee, Compliance, and the rest of Marketing Operations to proactively identify and resolve issues and ensure reviews are efficiently completed throughout various stages of the process• Escalated, created and/or circulated best practices, guidelines and policy or process changes consistently across brand teams• Monitored content review and approval for operational effectiveness• Audited MLR meetings to ensure meetings were efficient and conducted according to guidance and escalated findings to the Review and Approval SME• Provided electronic review system assistance, as needed, to external and internal users• Day-to-day POC for Veeva Vault Assistance & Issue Resolution Reporting, Metrics, and Audits• Ran 15, 30, and 60-day re-review reports on a monthly basis to provide Material Owners advanced notice of pieces approaching expiration• Informed quarterly metrics reports and insights, with direct remedies to optimize process or RC team performance in partnership with Quality & Reporting SME• Ran reports to identify all materials/assets that required changes as a result of a label update• Proactively identified any process or system improvements and escalated to SMEs

New Brunswick, Nj, Us

Des Plaines, Illinois, Us

• Managed the submission and approval process for over 1,500 materials for all national marketing content in the over-the-counter space• Managed and supported teams of 60 colleagues for Zyrtec, Benadryl, Visine, Rhinocort, Zarbee’s, Lactaid, Imodium and Pepcid• Lead orchestration of projects within internal partners to ensure client needs are met and projects stay within scope, budget, and quality• Managed the organization responses to comments and inquiries, escalating when required• Subject Matter Expert (SME) responsible for creating and delivering marketing strategies, creating marketing materials, and managing projects• Ensured company messaging is consistent with the business' overall image, brand, and marketing strategy; marketing platforms: print, digital assets, electronics, face-to-face, social media, etc• Collaborated with cross-functional team (Legal, Regulatory, Medical Affairs, HCC) and lead team to alignment• Trained Project Owners/Marketing Manager and review team on the Artwork approval process• Reviewed Advertising & Promotion communication content for accuracy, completeness, consistency• Identified ways to continuously improve the Advertising & Promotion artwork process• Created and maintained metric reports for each brand/franchise

Wayne, Pa, Us

• Created and reported weekly on top 75 DRTV spots, analyzing results for optimization opportunities.• Monitored and delivered bi-weekly survey reports, ran A/B tests, and supported webtest/TV scheduling and Facebook campaigns.• Developed Survey Monkey content, product summaries, and market comparisons.• Collaborated with graphic designers and coordinated with VP of Digital Marketing and Manufacturing on creative development.• Edited videos, wrote targeted content, and analyzed survey results for new product development.• Organized detailed logs of webtests, orders, and website metrics.• Created digital content for brand awareness and ensured website consistency and mobile compatibility.

Wayne, Pa, Us

Develop and Manage LITE and Full Survey Process to gauge market interest in new productsDevelop all Survey Monkey contentCreate summaries that will educate consumers on each productResearch and compare similar items on the marketPhotograph prototypes as neededCoordinate with merchandising team on Pre Meeting LITE processCreate branding surveysCollaborate with graphic designers to develop creative that will drive purchase intent -coordinate with VP of Digital Marketing and Manufacturing to finalize creativeEdit videos to further explain use and relevance of productsWrite content that caters to specific target audience Responsible for reporting on all survey results to gauge the market interest for development of a new productResponsible for customer service cancellation processOrganize detailed log of launch date for webtests, number of orders placed, customer information, and website traffic metricsSend cancellation email to all customer orders on a weekly basisConfirm website is shut down after orders have been placedWebtestsCreate content to promote brand awareness within the digital space and gauge public interest of productsWork with graphic designers to design well formatted and consistent design throughout websiteEnsure mobile compatibility, browser consistency and effective navigationPlace test orders to ensure website is running properlyManage Competitor Tracking ProcessKeep detailed log of competitor productsReport status of sites (live vs. under development)

Newtown, Pa, Us

Provided office management for over 100 employees across 4 floors, coordinated events and catering, implemented employee retention programs, managed inventory and vendor relationships, assisted with operations, prepared new hire workstations, oversaw security systems, and responsible for all invoice tracking and submission

Managed patient communications, scheduling, and check-in/check-out processes; coordinated medical procedures; handled insurance and pre-certifications; and collaborated with medical staff to expedite scheduling.

Bachelor Of Arts (B.A.), Communication Studies - Leadership And Public Advocacy

Education record