Emily Stratten Email & Phone Number

Conshohocken, PA, US

Lawrence Township, NJ, US

Boston, Massachusetts, US

• Developed and managed the transition of the MLR process from a paper-based system to a fully functioning promotional review process
• Led large scale integration of the MLR process between Karuna Therapeutics and Bristol Myers-Squibb, including migrating a reference library of over 2,000 references; completing the project 6 weeks ahead of schedule
• Responsible for change management by facilitating understanding of BMS promotional review process versus Karuna Therapeutics PRC, inclusive of commercial decision-making framework, advisory roles of Medical, Legal and.
• Oversaw the MLR operations leading up to FDA approval and launch of KarXT/Cobenfy
• Facilitated PReP academy training for 150 Marketers and new agency team members
• Coordinated and facilitated efficient MLR review meetings, managed cross-functional stakeholder needs and developed tailored system workflows

Princeton, New Jersey, US

• Consulted with Marketing and agencies on all launch & label updates
• Planned content and timeline management (day 0 launch planning)
• Lead content demand planning and forecasting for assigned brands and escalated to Vendor Management lead
• Provided counsel to job owners on planning for the review & approval process including timing considerations and guidance documents to review
• Responsible for brand team operational effectiveness and identifying process optimization opportunities
• Worked closely with Brand Marketing, the MLR Committee, Compliance, and the rest of Marketing Operations to proactively identify and resolve issues and ensure reviews are efficiently completed throughout various stages.

New Brunswick, NJ, US

Des Plaines, Illinois, US

• Managed the submission and approval process for over 1,500 materials for all national marketing content in the over-the-counter space
• Managed and supported teams of 60 colleagues for Zyrtec, Benadryl, Visine, Rhinocort, Zarbee’s, Lactaid, Imodium and Pepcid
• Lead orchestration of projects within internal partners to ensure client needs are met and projects stay within scope, budget, and quality
• Managed the organization responses to comments and inquiries, escalating when required
• Subject Matter Expert (SME) responsible for creating and delivering marketing strategies, creating marketing materials, and managing projects
• Ensured company messaging is consistent with the business' overall image, brand, and marketing strategy; marketing platforms: print, digital assets, electronics, face-to-face, social media, etc

Wayne, PA, US

• Created and reported weekly on top 75 DRTV spots, analyzing results for optimization opportunities.
• Monitored and delivered bi-weekly survey reports, ran A/B tests, and supported webtest/TV scheduling and Facebook campaigns.
• Developed Survey Monkey content, product summaries, and market comparisons.
• Collaborated with graphic designers and coordinated with VP of Digital Marketing and Manufacturing on creative development.
• Edited videos, wrote targeted content, and analyzed survey results for new product development.
• Organized detailed logs of webtests, orders, and website metrics.

Wayne, PA, US

Develop and Manage LITE and Full Survey Process to gauge market interest in new productsDevelop all Survey Monkey contentCreate summaries that will educate consumers on each productResearch and compare similar items on the marketPhotograph prototypes as neededCoordinate with merchandising team on Pre Meeting LITE processCreate branding surveysCollaborate.

Newtown, PA, US

Provided office management for over 100 employees across 4 floors, coordinated events and catering, implemented employee retention programs, managed inventory and vendor relationships, assisted with operations, prepared new hire workstations, oversaw security systems, and responsible for all invoice tracking and submission

Managed patient communications, scheduling, and check-in/check-out processes; coordinated medical procedures; handled insurance and pre-certifications; and collaborated with medical staff to expedite scheduling.

Bachelor Of Arts (B.A.), Communication Studies - Leadership And Public Advocacy

Education record