Emily Styron Email & Phone Number

Lodi, California, United States

• Develop and execute strategies for brands within the ORW portfolio. This includes, but is not limited to, the creation of the brand story, packaging, point-of-sale, promotions, national programs, advertising, and public relations.• Create and oversee the annual brand plans, marketing calendars and budgets, tracking progress to ensure all aspects of the plan deliver on-time and on-budget results.• Develop and communicate brand strategies and product information to sales and other internal teams, wholesalers, and external partners to improve brand performance, increase program awareness, and grow distribution/sell-through at all levels and channels.• Utilize IRI and other available market data to guide brand management decisions. Regularly conduct brand and category performance analysis, forecasting and market research to maximize brand performance.• In partnership with the Strategic Accounts team, work with key on and off premise strategic accounts, internal field sales, and distributor personnel, to develop marketing programs and identify opportunities to expand the business in existing channels of trade.• Develop and maintain brand identity and define brand attributes – artwork, websites, sell sheets, tech sheets, etc.• Oversee digital asset creation to support email blasts, web blasts, web updates and DTC efforts.• Oversee social media marketing strategy and content marketing.• Oversee Tasting Room/Hospitality operations and local trade sales.• Ensure that the creative across all brands (images, collateral, brand packaging, websites, point of sale, tone of voice) is aligned with brand standards, strategy, look and feel.

Offering design and marketing services to small and mid-sized companies, specializing in the wine and spirits industry.

Monterey, Ca

• Developed content and created designs for all national marketing materials - posters, case cards, stat sheets, neckers, etc.• Designed and updated wine packaging• Proofed all packaging and marketing materials before going to press• Creation and management of national promotions• Updated corporate and retail website via CMS platforms• Drove retention and acquisition of on/off premise accounts through account specific material• Actively promoted and sold the brand on national sales blitzes several times a year across the country

Carmel Valley, Ca

• Designed & updated marketing collateral as needed for sales team• Worked with vendors to create point of sale for marketing campaigns• Managed all social media accounts and ran engaging contests that corresponded to national marketing efforts• Implemented a package redesign of a five SKU product

Organized advertisement orders as they came in to the departmentMade grammatical and aesthetic changes to advertisements in a timely mannerCreated new looks for existing clientsDesigned two dynamic ads that incentivized client to purchase advertising spaceAd hoc duties as necessary

Taught curriculum in a thorough and age appropriate mannerInterfaced with school administration to establish proper procedure.Led classrooms with more than fifteen students.Managed registration forms, payment, and multiple attendance sheets.Sent weekly reports on lessons and attendance.Increased enrollment by 50% in two area schools.

Bachelor Of Arts, Film And Media Studies, English

Courses taken included: Advanced Film Analysis Crew Production History of Television Contemporary Film Theory

Certificate, Graphic Design