Develop and formulate product strategies from a global perspective.Responsible for the product portfolios and its ROI.Define new product concepts and manage NPI project development.Solid product sourcing, ODM and supply chain management experience. Market research, competitive analysis and product marketing.

ESIL engages the design, sourcing and marketing of electrical appliance. Their brand BINATONE focuses in Cooling Products, Small Domestic Appliances (SDA) and Power Products covering 10+ countries. • Successfully managed the Small Domestic Appliances range – propose, develop and maintain a good and competitive range of kitchen and home appliances for the brand. • Developed over 130 quality SDA products that meet the markets’ consumer expectation, augmented the SDA overall sales… Show more ESIL engages the design, sourcing and marketing of electrical appliance. Their brand BINATONE focuses in Cooling Products, Small Domestic Appliances (SDA) and Power Products covering 10+ countries. • Successfully managed the Small Domestic Appliances range – propose, develop and maintain a good and competitive range of kitchen and home appliances for the brand. • Developed over 130 quality SDA products that meet the markets’ consumer expectation, augmented the SDA overall sales revenues to the USD eight-digit range as well as the profitability. • Effectively sourced quality products from reliable OEM suppliers, performed factories audit, and product evaluations, negotiated for best-valued pricing and commercial terms, and ensured shipments are delivered as per orders schedule. • Led multiple ODM products development projects – closely controlled and monitored project cost and progress, and ensured product quality meeting market expectations and resolved any issues with suppliers as and when required. • Proactively proposed new products categories, to boost the brand’s image and market share. • In-charge of product packaging developments, and marketing support materials to regional markets (including POS materials, product leaflet designs, demonstration and promotional videos and cross-cultural sales team training). • Ensured products comply with the certificate requirement and technical standard of each market. • Drove continuous product improvements by analyzing items’ after-sales service data to factories for further enhancements. Show less

TT International Ltd was a company listed in Singapore Stock market, the group engaged in sourcing, branding and marketing of the electronic and electrical consumer products under its own AKIRA brand in over 50 nations.• Solved operational issues with sourcing, engineering, QC and after-sales service teams.• Worked closely with suppliers to ensure the quality standards and delivery schedules were met.• Proposed category and product lineup – mainly on SDA and AV products to… Show more TT International Ltd was a company listed in Singapore Stock market, the group engaged in sourcing, branding and marketing of the electronic and electrical consumer products under its own AKIRA brand in over 50 nations.• Solved operational issues with sourcing, engineering, QC and after-sales service teams.• Worked closely with suppliers to ensure the quality standards and delivery schedules were met.• Proposed category and product lineup – mainly on SDA and AV products to markets. • Performed factories audit and recommended quality products and suppliers.• Negotiated best prices and trading terms• Developed the operational procedures, reporting and documentation systems.• Ensured operational costs within budget. Show less

Li & Fung Distribution Group is a Hong Kong based group of companies focusing on distribution of FMCG, pharmaceutical and children care products. JDH being a Li & Fung’s subsidiary engaged in distributions of children’s and collectable toys for international brands such as Hasbro and Corgi for the China and Asia markets. • Planned marketing strategy to promote Hasbro and Corgi products in the regions.• Provided product knowledge and training to distributors and retailers.

Sowah (HK) Limited focused on trading and distribution of Toshiba and Sony notebook computers, PDA and computer peripherals. MobilExpert.com was established as the 1st computer retailer in Hong Kong with both online stores and 4 retail outlets. • In charge of both marketing and web administration functions.• Planned marketing strategy and budgets to build and to promote for the online stores and retail outlets. • Organized events with suppliers to support the merchandising and… Show more Sowah (HK) Limited focused on trading and distribution of Toshiba and Sony notebook computers, PDA and computer peripherals. MobilExpert.com was established as the 1st computer retailer in Hong Kong with both online stores and 4 retail outlets. • In charge of both marketing and web administration functions.• Planned marketing strategy and budgets to build and to promote for the online stores and retail outlets. • Organized events with suppliers to support the merchandising and sales promotions activities.• Established and maintained excellent relationships with local media for non-advertisement newspapers and magazines PR coverage. • Organized trade shows and sales exhibitions. • Recruited, trained and managed promotors. Show less

Trans Asia Computer Superstore was a 3-store retailer chain of personal computers, PDA and computer peripherals. • Responsible for marketing and administrative functions. • Handled all recruitments, training and managing of chain stores’ sales team and temporary promotors for trade shows and in department stores promotional events. • Handled CPU and computer hardware overseas trading and wholesales.