Merkle is a data driven consultancy focused on customer marketing, acquisition and experience. As a Senior Manager, I have responsibilities for internal line management and billable client engagements.• Owned analytic engagements throughout entire project lifetime – from translating the business needs of client stakeholders into feasible solutions, to communicating technical requirements for the desired output, and assisting with execution. Ultimately responsible for crafting and delivering the final data stories and deliverables.• Specialized focus leading short-term audience segmentation projects• Experience across marketing channels including: programmatic, email, rewards programs, and direct mail

• Lead ad-hoc analyses to inform clients’ business questions outside the scope of standard dashboards and reporting • Support internal stakeholders by guiding and executing custom insights solutions and analyses that enable sales and client development teams to win incremental work and upsell Conversant offerings • Own all aspects of managing specialized analytical reports, including gathering analysis requirements, defining data requirements, building and executing advanced SQL queries, and manipulating data extracts to create client-facing deliverables that include actionable recommendations to guide and optimize digital marketing strategies

• Lead the development, planning, and implementation of economic strategy for a boutique, freemium, mobile game company • Engineered entire data collection framework, including all events, attributes, and user properties in conjunction with defining all metrics and measurement values • Determined and established application-wide KPI’s for understanding entire user experience by evaluating player onboarding, engagement, retention, conversion, churn, and secondary game features • Developed dashboards for on-demand performance and sanity checks • Managed strategies for continued improvements across application and user experience via analysis of player behavior data, consolidating player feedback, and investigating player-reported issues • Monitored mobile application marketing performance, both as a promoter and an advertiser

• Member of Business Insights, Category Management, and Digital Marketing teams, with focus on creating selling stories using IRI and Qlikview data • Supported national sales and marketing teams by delivering shipment, depletion, consumption, and category data analyses to guide strategic business initiatives and data-driven decisions • Responsible for monitoring KPI's and delivering monthly scorecards for key retailers as well as Grocery, Drug, Liquor, Convenience, Mass, and Club channels • Digital Marketing Analyst across all Mike's Hard Lemonade Co. brands, responsible for creating detailed reporting on digital marketing strategies to optimize campaign performance across social media, websites, and digital advertisements • Established KPI's to improve social media engagement, website performance, and consumer loyalty • Maintained reporting cadence including weekly, monthly, and quarterly digital marketing program analyses

• Examined and evaluated expense report items, receipts, and the application of items to the proper budgets • Maintained invoice processing schedules to ensure expedient payments were issued to all vendors • Collaborated with sales teams to accommodate distributor programs and available account funds • Trained sales teams on depletion submissions, purchase order creation, and budget management • Key client contact for primary POS and promotional item manufacturer of over $5M in “Mike’s” materials

• Validated accuracy of all invoices and supporting documentation in addition to preparing weekly mailings • Supported Accounting Analysts with coding, processing, and entering of depletions and purchase orders