•Concept and write creative copy for all forms of advertising media including broadcast, print, direct mail, electronic, web, social, press releases, ghost writing, product launches, and non-traditional media•Research, concept, and create effective comprehensive integrated marketing/advertising campaigns and strategies•Manage client projects from concept to completion•Manage designers, web developers, programmers, producers, and editors to create advertising promotional pieces that capture attention and effectively sell a product or service•Create branding strategies for clients•Write SEO copy for websites, electronic press releases, and other digital publications•Write and manage digital content for social media outlets•Meet with clients to help them organize, establish, and successfully accomplish their communication goals•Produce television ads and long-form videos including planning, scheduling, and directing•Reach target audiences of all demographics including business-to-business and business-to-consumer•Edit various types of media before publication

•Direct the staff and activities of the Communications Department, and ensure employees are growing in their career paths•Create and implement AEC Communications & Marketing Plan as part of the overall organizational strategic plan•Oversee and direct all aspects of creative work, including graphic design, photography, videography, and social media•Create a cohesive look and feel throughout all creative work•Write all AEC Communications content, including the co-op’s internal and external newsletter, social media, magazine articles, press releases, newsletters, radio ads, video content, and all ad copy•Serve as the voice of AEC to media, members, and the general public•Provide crisis communications when needed•Provide support for AEC events in the community•Oversee the design, updating, and implementation of AEC’s website•Provide oversight for the appropriate use of AEC’s brand guidelines on all media and throughout all communication channels•Work with IT department to launch the co-op’s mobile app and text outage notifications•Ensure AEC maintains positive relationships with members, organizations, and industries within our community•Conduct extensive research to fine-tune marketing messages and identify member needs through research, focus groups, member surveys and other membership engagement correspondence •Oversee AEC programs such as Washington Youth Tour, Youth Leadership and other community programs•Support other internal departments with their Communications’ needs•Oversee the building of key strategic partnerships in the community, which include economic development and support of organizations that promote business and industrial growth

• Lead and implement transition of the Visual Voice design firm into a full-service advertising agency• Create stories that move a target audience to action through all types of media, including social media, e-mail, websites, video, radio, and direct mail• Work with local, national, and international clients and marketing directors of other companies to creatively solve complex marketing challenges• Lead as an Account Executive and project manager for client accounts holding meetings, performing research, concepting creative, and presenting marketing plans• Identify marketing challenges and threats, creating marketing solutions and maintaining ongoing evaluation of the brand, organization, or company• Provide senior-level copywriting for all media outlets, including web, social media, radio, television, billboards, and print• Write content with high SEO value for clients• Create and execute effective social media marketing strategies for clients• Concept, lead, and develop creative messaging for marketing strategies• Provide continual analysis of a client’s marketing plan by conducting consumer research, evaluating data, and analyzing current marketing trends and competitor data• Translate technical client content into relatable and emotional copy, creating brand recognition and loyalty• Create, develop, and present creative and high-level marketing strategies and plans for new and existing brands• Oversee implementation of comprehensive marketing strategies, including advertising campaigns, events, digital marketing, and public relations efforts• Lead designers, programmers, and developers in executing and implementing strategic marketing plans• Concept, write, produce, and direct award-winning television commercials as well as long-form video • Provide post-production editing direction• Work with other producers, videographers, photographers, and editors to provide creative direction and execution of a compelling story into video and print

•Researched, concepted, and wrote creative copy for various forms of advertising media including broadcast, print, direct mail, electronic, web, movie theater, and specialty advertising•Researched, concepted, wrote, and implemented creative strategic marketing/advertising plans for clients•Concepted, wrote, and produced award-winning television ads•Managed multiple client projects from concept to completion•Met weekly with clients to update and present both existing and potential projects •Worked with designers to ensure client projects were produced and delivered on time•Researched industry trends in advertising, especially pertaining to existing clients•Established and maintained positive and successful relationships with customers