Formerly of William Grant’s, Matthew Clark and London Essence Co (Britvic) I offer beverage Brand Owners / Distributors a BDM/NAM resource in the South of England for On Trade Retail.

Achieve budgeted profit and revenue targets in channel led customer baseCommunicate and ensure the implementation of designated channel plans in respect of prospects and existing development and independent strategic accounts Prepare and implement designated customer channel plans in conjunction with the Customer Marketing Manager that maximise the commercial potential of both existing and prospect accountsIdentify and evaluate all large incremental business opportunities in conjunction with the RSM and SAM by designated channel base that reflects the best use of SAM skillsDevelop and implement a channel contact strategy that enables MC to maximise commercial opportunitiesAchieve agreed profit targets for the account base by designated channelMaintain up to date prospect data base showing revenue and profit opportunity, expected date of trading and progressImplement price increases in account base in line with company expectationsImplement a profitable Investment Strategy by Key account and monitor effect / benefit to MCManage Customer credit terms and debt in line with company business

Create new business opportunities via face to face visitsConduct regular review meetings with existing clients and provide relevant merchandise and point of sale kits in order to maximise sales and profit opportunitiesUse technical presentations to introduce new brands and give full explanation of benefits Report monthly activity at team meeting including key wins such as increased product placement and new client contractsDevise, plan and run training sessions with individual Brand Ambassadors to increase profitsPlan & coordinate all event activity within my region to include but not limited to Cowes Week, Trade Shows and consumer sampling sessionsLiaise with Customer Marketing and Category Management to ensure the appropriate brand strategies are brought to life in the relevant accountsAdopt the appropriate portfolio to the correct segment to achieve the company activation and distribution targetsEnsure brand plans are integrated in to Account Plans and appropriate brands and investment is targeted to the right consumers in the right outlets via the segmentation modelProduce customer account plans that integrate with Brand Plans and Channel strategy achieving brand activation, distribution, volume and profit target/budgetsProduce volume forecasts by brand through analysis of each designated customerIdentify opportunities to deliver continued business growthEnsure accuracy of indirect forecasting and management of the P&LMaintain the agreed level and frequency of contact with all key contacts