- Lead the development and implementation of SSP's Employer Brand globally to attract and retain the best talent within the Food and Travel Industry and well-known brands such as Uppercrust, Millie's Cookies and Leon to name a few - Create the Employer Brand Identity and tone of voice for the group - Roll out the strategy and agenda for the Employer Brand in line with the broader company objectives and values

Devise, develop and deliver the employer brand for BBC group, globally. - Responsible for end to end ideation and delivery of the BBCs employer brand narrative and identity.- Create an employer brand toolkit to empower internal comms, marketing and talent acquisition teams in their quest to recruit the finest talent- Provide an always-on approach for the BBC, rebooting our social channels across Instagram, LinkedIn reaching 1.5m impressions in the first 3 months since launch and +180% engagements - Be a brand champion for the organisation, briefing and generating content from contributors, telling their stories to our future talent - Reimagine the BBCs talent acquisition website answering the question ‘what’s in it for me’ for future talent - Partner with internal stakeholders and teams to deliver the employer brand strategy and see commercial success for the organisation through the talent acquisition model

Responsible for the management of global brand plans, marketing strategies and campaigns for the launch of BBC Studios brands and products.Highlights: - Used customer data and market-place insight to drive cutting-edge digital marketing strategies and brand plans, driving sales up by a record 17% - Ideate, develop and manage B2B, B2C and D2C marketing campaigns for globally renowned Factual and Children's hit TV shows and retail lines including The Great British Bake Off, Top Gear and Bluey, supporting the business and driving retail- With a focus on Diversity and Inclusion, strategically build out the BBC's Candidate Journey digital campaign and brand toolkit to attract the world's best talent across the group- Developed the BBC Studios brand positioning and identity for rollout across all trade touchpoints, contributing to being crowned #1 distributor in 2020- Introduced innovative ideas to drive the content creation of a fully curated, digitally optimized customer catalogue, resulting in a record-breaking attendance of 1300 unique international buyers - Formulated and led comms marketing strategies; Email marketing campaigns, CRM, Social Media, generating an engagement rate of 86% and top performing posts gaining 24k impressions.- Negotiated contracts with partners to drive awareness of the BBC brand, saving £30k for the marketing budget. - As a result of year-on-year increases, shortlisted for our internal people awards.

A key member of the launch team who created and rolled out BBC Select as the first BBC branded D2C digital streaming service in US and Canada Highlights- Played an important role in scoping out, formulating and delivering the brand positioning of the service for launch with partners Apple and Amazon to reach a strong subscriber base. - Created the brand launch promo, leading to increased awareness, interest and acquisitions of the service.- Took target consumer insight and competitor strategies to optimize the brand launch marketing campaign across owned, earned and paid, resulting in A list talent requesting to feature in future marketing assets.- Refined marketing briefs to amplify our key campaign beats across all touchpoints.- Collaborating with Digital team to drive continuous improvements to our subscriber acquisition funnels and drive the brand’s agenda.

Support the delivery of the annual trade marketing plans with responsibility for managing and delivering E2E campaigns.Highlights:- Managed trade marketing campaigns for global childrens’ brand, Hey Duggee, leading to the commission of Series 2 - Worked cross-functionally to plan, manage and deliver trade launch strategies for key titles and suggesting new ideas such as a more personalized catalogue which saw a 50% uplift in engagement - Implemented marketing automation functionality for sales reports, saving over 3,000 man hours per year - Worked with consumer products and our partners to identify available item line-ups across global brands. We established a long-running partnership with S’well promoting sustainability across the BBC Earth franchise brand

Responsible for creation and implementation of three new linear TV channels across Western Europe, Central Eastern Europe, Middle East and Africa- Collaborated across departments and with external suppliers and agencies to deliver the branding and marketing for three new TV channels. Our team achieved our challenging launch KPIs, seeing channels placed within the top #3 of their competitor sets- Briefed in and managed the roll out of the multi-channel marketing campaign and approval of the media plan for launch of TV channel, BBC BRIT in South Africa, seeing a 255% increase in audience diversity - Worked with sponsorship and production partners to create on and off-air promotional assets and in-store marketing activations for the first local commission of The Great South African Bake Off, leading to a total of 2m+ unique viewers and causing the channel to take #1 within its competitive set- Added innovative solutions to create social and digital assets for Top Gear S23 campaign, contributing to a 52% uplift in channel slot average- Owned delivery of the post campaign analysis for Downton Abbey S4, seeing 100k viewers at TX of ep 1 - Scoped out and managed partnership with Volvo for launch of channel in Benelux, resulting in 30% increase in viewership - Developed the social media strategy and roll out for the BBC Lifestyle channel Facebook page which reached the page’s highest engagement levels - Successfully negotiated barter deal to see an increase in share of BCI audience across the channel

• Providing professional and well organised administrative support to the CTO.• Implementing the rebranding of the Technology Graduate Scheme to secure an emergent skilled workforce for the business