Emily Watts work email
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Emily Watts personal email
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Global Tiktok LeadHypebeast Apr 2023 - PresentTsuen Wan District, Hk- Development of the HYPEBEAST TikTok content strategy, which 6 months after implementation drove a 1000% increase in weekly views and 300% uplift in engagement YoY. Growth was accelerated to hit 2 million followers. - Creating original video franchises that position short form content to drive revenue for the business. Production of these series.- Video content creation & curation. Filming, directing and editing assets to be timely and reactive across social. -
Global Social Media Manager: Tiktok & BeautyZalando May 2022 - Apr 2023Berlin, Berlin, De- Working to position Zalando as a well-loved and culturally relevant brand across social. - Development of social-first strategies for global brand campaigns e.g. Zalando x MTV EMAs, Black History Month and the launch of Zalando x SEPHORA. Responsible from initial briefing to final content delivery, handling cross-channel execution, budgeting and reporting- Responsible for everyday channel management (IG & TikTok) content scheduling, influencer onboarding, performance tracking. Stakeholder management of wider teams (buying, design, onsite), directing agencies where necessary. Growing the Zalando TikTok 300k over a 4 month period. - Content creation either at live events or on productions. Directing talents, supporting art direction and capturing/editing content under time pressure. -
Jr. Global Social Media ManagerZalando Aug 2020 - May 2022Berlin, Berlin, De- Working between the in-house teams and external agencies to plan and coordinate the execution of campaigns and content production.- Curating content for social media platforms, creating posting timelines, optimizing engagement and reporting on performance. -
Social Media & Marketing Intern - UkZalando Oct 2019 - Aug 2020Berlin, Berlin, De- Localising global brand campaigns to most effectively fit the UK market and target consumers.- Supporting the UK marketing lead, as well as the PR and Social Media managers. -
Jr CoordinatorCalvin Klein Feb 2018 - Aug 2018New York, New York, UsFilling the role of Jr Coordinator for the CK Outlet business for a 6-month extension beyond the initial internship. I then returned to university to complete my degree -
Architecture & Visuals InternCalvin Klein Aug 2017 - Feb 2018New York, New York, Us"Emily was the best intern we've had. She completed all her objectives with great success. A calm and hard-working person; a promising talent for fashion"Internship working within the architecture and visuals team for CK Europe. I worked on the production of seasonal visual guidelines. Tasks included: - Providing hands-on shoot assistance to produce original imagery. Creating shot lists and ensuring these were followed- Daily use of abode creative software, e.g. to edit assets in Photoshop/ Illustrator- Trend Researching, Visual Merchandising & Styling -
Production AssistantClare Walsh Images Jul 2015 - May 2016Assisting photographer Clare Walsh on the production of content for social/editorial. Clients included Rubicon drinks, GirlsTalkToBoys clothing and Marie Claire magazine.
Emily Watts Education Details
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The Manchester Metropolitan UniversityFashion Promotion -
Leeds Arts UniversityFoundation Degree In Art -
University Of The Arts London -
South Wilts Grammar SchoolHigh School -
Bath CollegePhotoshop Courses
Frequently Asked Questions about Emily Watts
What company does Emily Watts work for?
Emily Watts works for Hypebeast
What is Emily Watts's role at the current company?
Emily Watts's current role is Global TikTok Lead - HYPEBEAST.
What is Emily Watts's email address?
Emily Watts's email address is em****@****ando.de
What schools did Emily Watts attend?
Emily Watts attended The Manchester Metropolitan University, Leeds Arts University, University Of The Arts London, South Wilts Grammar School, Bath College.
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