Emily Watts

Emily Watts Email and Phone Number

Global TikTok Lead - HYPEBEAST @ HYPEBEAST
Emily Watts's Location
Greater London, England, United Kingdom, United Kingdom
Emily Watts's Contact Details

Emily Watts personal email

n/a
About Emily Watts

Porfolio Available

Emily Watts's Current Company Details
HYPEBEAST

Hypebeast

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Global TikTok Lead - HYPEBEAST
Emily Watts Work Experience Details
  • Hypebeast
    Global Tiktok Lead
    Hypebeast Apr 2023 - Present
    Tsuen Wan District, Hk
    - Development of the HYPEBEAST TikTok content strategy, which 6 months after implementation drove a 1000% increase in weekly views and 300% uplift in engagement YoY. Growth was accelerated to hit 2 million followers. - Creating original video franchises that position short form content to drive revenue for the business. Production of these series.- Video content creation & curation. Filming, directing and editing assets to be timely and reactive across social.
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  • Zalando
    Global Social Media Manager: Tiktok & Beauty
    Zalando May 2022 - Apr 2023
    Berlin, Berlin, De
    - Working to position Zalando as a well-loved and culturally relevant brand across social. - Development of social-first strategies for global brand campaigns e.g. Zalando x MTV EMAs, Black History Month and the launch of Zalando x SEPHORA. Responsible from initial briefing to final content delivery, handling cross-channel execution, budgeting and reporting- Responsible for everyday channel management (IG & TikTok) content scheduling, influencer onboarding, performance tracking. Stakeholder management of wider teams (buying, design, onsite), directing agencies where necessary. Growing the Zalando TikTok 300k over a 4 month period. - Content creation either at live events or on productions. Directing talents, supporting art direction and capturing/editing content under time pressure.
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  • Zalando
    Jr. Global Social Media Manager
    Zalando Aug 2020 - May 2022
    Berlin, Berlin, De
    - Working between the in-house teams and external agencies to plan and coordinate the execution of campaigns and content production.- Curating content for social media platforms, creating posting timelines, optimizing engagement and reporting on performance.
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  • Zalando
    Social Media & Marketing Intern - Uk
    Zalando Oct 2019 - Aug 2020
    Berlin, Berlin, De
    - Localising global brand campaigns to most effectively fit the UK market and target consumers.- Supporting the UK marketing lead, as well as the PR and Social Media managers.
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  • Calvin Klein
    Jr Coordinator
    Calvin Klein Feb 2018 - Aug 2018
    New York, New York, Us
    Filling the role of Jr Coordinator for the CK Outlet business for a 6-month extension beyond the initial internship. I then returned to university to complete my degree
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  • Calvin Klein
    Architecture & Visuals Intern
    Calvin Klein Aug 2017 - Feb 2018
    New York, New York, Us
    "Emily was the best intern we've had. She completed all her objectives with great success. A calm and hard-working person; a promising talent for fashion"Internship working within the architecture and visuals team for CK Europe. I worked on the production of seasonal visual guidelines. Tasks included: - Providing hands-on shoot assistance to produce original imagery. Creating shot lists and ensuring these were followed- Daily use of abode creative software, e.g. to edit assets in Photoshop/ Illustrator- Trend Researching, Visual Merchandising & Styling
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  • Clare Walsh Images
    Production Assistant
    Clare Walsh Images Jul 2015 - May 2016
    Assisting photographer Clare Walsh on the production of content for social/editorial. Clients included Rubicon drinks, GirlsTalkToBoys clothing and Marie Claire magazine.

Emily Watts Education Details

  • The Manchester Metropolitan University
    The Manchester Metropolitan University
    Fashion Promotion
  • Leeds Arts University
    Leeds Arts University
    Foundation Degree In Art
  • University Of The Arts London
    University Of The Arts London
  • South Wilts Grammar School
    South Wilts Grammar School
    High School
  • Bath College
    Bath College
    Photoshop Courses

Frequently Asked Questions about Emily Watts

What company does Emily Watts work for?

Emily Watts works for Hypebeast

What is Emily Watts's role at the current company?

Emily Watts's current role is Global TikTok Lead - HYPEBEAST.

What is Emily Watts's email address?

Emily Watts's email address is em****@****ando.de

What schools did Emily Watts attend?

Emily Watts attended The Manchester Metropolitan University, Leeds Arts University, University Of The Arts London, South Wilts Grammar School, Bath College.

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