I lead fabric and product innovation at group level, fostering creativity at the heart of our business. Working across two Scottish mills - Alex Begg cashmere weavers and Scott & Charters knitwear - I oversee the strategy on design and product development for our global luxury brand clients and our own Begg x Co collections.With my teams, and cross functionally within the business, I guide projects through our stages of manufacturing, from design and supply chain choices, through the NPD and NPI process, engaging on marketing plans and directly with customers. I thrive on delivering exceptional results within tight timelines, and pushing creative and technical boundaries.As part of a certified B Corp organisation, I’m committed to embedding sustainable practices in our innovative processes. With over nine years in luxury sales, I bring a strong commercial perspective to my work, ensuring our products delight and captivate, while meeting the highest level market demands.
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Chief Innovation OfficerAlex-Begg Group Jun 2024 - PresentAyr, South Ayrshire, Gb
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Design And Sales DirectorAlex-Begg Group Mar 2015 - Jun 2024Ayr, South Ayrshire, Gb- Responsible for private label design and sales activity, for woven product.- Created a successful strategy to bring major new luxury accounts to the business, while strengthening existing client partnerships.- Restructured and grew the design studio team, fostering a culture of creative bravery- Built a new team of account managers, for improved client engagement- Oversaw the success of client projects through collaborative working with mill teams
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Sales Manager, China RegionLiberty Jan 2013 - Mar 2015London, Gb- Ran the B2B sales office in Shanghai, as regional sales manager.- Worked to establish recognition of the Liberty Art Fabrics brand in China.- Built the sales figures and customer base significantly, and developed a long-term business plan for sustained growth.- Managed agents in Korea and Taiwan, and recruited and trained a small but enthusiastic local team. -
China Product DeveloperUrbanara Dec 2011 - Dec 2012Berlin, Be, De- Sourcing and product development for internet retail, home textiles sector.- Managed a fast-paced design and sourcing process, from the initial concept, through sample development, mainland-China production, and bulk delivery into the warehouse in Germany. -
European Account ManagerStephen Walters Oct 2006 - Jul 2011- Developed and sold seasonal collections of menswear and womenswear jacquard fabric, as well as menswear product including ties, scarves, and pocket squares. - Responsible for the Italian and German markets and some key UK accounts- I travelled within Europe regularly to meet with my clients who were designers, buyers and product developers from the luxury fashion houses.- Worked with tight critical paths I would oversee each stage in the process to meet the customer's requirements. -
Technical DesignerStephen Walters Jan 2005 - Oct 2006- Designing a range of fabrics for luxury clients- Proactive projects to generate sales- Interpreting client brief to creative and commercial specification
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Visual MerchandiserMarks And Spencer Aug 2004 - Nov 2004London, London, Gb
Emily White Education Details
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The Glasgow School Of ArtTextiles -
Yorkshire Coast College, ScarboroughArt Foundation
Frequently Asked Questions about Emily White
What company does Emily White work for?
Emily White works for Alex-Begg Group
What is Emily White's role at the current company?
Emily White's current role is Chief Innovation Officer at ALEX BEGG GROUP.
What schools did Emily White attend?
Emily White attended The Glasgow School Of Art, Yorkshire Coast College, Scarborough.
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