Manage $600 million P&L within Beauty division, delivering consistent sales and margin growth. Lead cross functional and vendor teams to define and execute category strategies. Launched and continue to expand Premium Skincare category at Target by identifying key consumer and industry trends to define assortment, pricing, and promotional strategies. Partner with merchandise planning team to optimize inventory investments and allocation. Coach and develop team members.

Leveraged consumer and category insights to shape global strategy for one of P&G’s largest brands. Developed and deployed new consumer segmentation as the basis for brand architecture strategy and 5 year Innovation Pipeline. Led global cross-functional team to successfully design and launch new global packaging. Collaborated with Design organization to lead review of consumer trends across global cultures and presented implications for P&G’s businesses to executive team.

Leveraged consumer insights to successfully develop 2 global line extensions including product, advertising, packaging, and pricing strategies. Led matrixed cross functional team that included Product Design, Packaging, Marketing, Agency Partners, and Supply Chain.