Emily Wu Email and Phone Number

• Sold digital advertising programs as Account Executive for Best Buy online displays and maintained client relationships as account owner.• Held weekly meetings with clients to review upcoming priorities and understand future opportunities to utilize Best Buy digital advertising.• Owned end-to-end campaign process by learning client priorities, overseeing creative process, and managing agency execution.• Reviewed and approved media plan from agency to ensure effective placements, targeting, and optimizations.• Gave wrap up presentation after each campaign to show performance, insights, and recommendations for future advertisements.

• Provided direction and guidance to business teams regarding contract negotiation, vendor funds, and other vendor related activities to minimize expense and risk to Best Buy.• Served as a single point of contact for cross-functional teams working with business teams and vendors. • Reviewed and approved communication that would affect business teams or vendor process. • Collaborated on company priorities for upcoming annual program negotiations.• Led trainings for various priorities and present to audiences of up to 100+ people. • Created a new vendor on-boarding process for Ignite, a speed to market business model for small startup companies. Partnered with cross-functional teams to align on legal contracts, payment strategy, item and content process, and shipping logistics.

• Managed multiple paid search accounts to drive revenue and traffic by optimizing budgets and testing various strategies. Engines included Google, Yahoo, and Bing.• Utilized Kenshoo Bid Optimization Tool to drive efficiencies in spend by proactively monitoring ROAS, daily budget, mobile bid modifier, and bid policies. This resulted in consistent month over month increase in ROI.• Tested impact on conversion for radius bidding tied to searches near store locations.• Optimized accounts through auditing negatives, duplicates, ad delivery, and sub-par landing pages to increase CTRs.• Led monthly meetings for marketing and dotcom partners to review performance and strategy as well as provide competitive insights to impact business decisions.• Taught Search Engine Marketing 101 for cross-functional teams to learn paid search basics and understand how it can impact sales.• Conducted estimates for business team to negotiate paid search funding for annual contracts as well as new product launches.• Provided lost impression share analysis to help business teams understand total opportunity missed, which led to incremental budgets.

•Ran flash drive business through owning all marketing vehicles, promotional pricing, online assortment, front lane in-store placements, and financial planning. •Generated incremental business by identifying unique flash drives and launching online and in stores. •Presented business updates and financial trend in weekly meetings along with identifying root causes and find solutions for deviations.•Oversaw all laptop executional activities as lead Merchant Analyst to ensure proper execution of Merchant Analyst duties by effective training, delegation, and attention to detail with team.•Owned end-to-end laptop marketing activities such as website home page placements, brand emails, affiliate offers, deal of the days, and dotcom sales.•Trained new hires through presenting in classes and one-on-one training.

•Worked cross-functionally with marketing, demand planning, and forecasting to ensure accurate execution for in-store and online. •Supported camera strategy and financial goals for the day, week, month, or year through proper execution and attention to detail.

Planned events to provide members an opportunity to develop professional skills as well as give back to the community.

Gained profound knowledge to buyer role and insights to retail industry. Assisted in merchandising, buying decisions, and vendor relations for U.S. stores and online. Took responsibility on new projects that required advancement of Excel skills to improve process of data management and increased efficiency in various tasks by acquiring results through utilizing Excel skills.

Used strong Excel and Access skills to analyze and audit data for various projects in order to decrease costs. Collaborated with other interns to create an internship orientation and internship manual for managers that is now the official material for all future interns and corresponding managers. Developed a detailed internship program specific to the Provider Finance department in which will be used for all future interns and new employees.