Awtomic powers DTC brands with an easy-to-use subscription management and discovery platform. Starting with a Shopify app, we give merchants the subscription product power of premium subscription brands like Dollar Shave Club and Ipsy.

Leading teams that build and optimize tools to help event organizers sell more tickets.

Delivered a new ticket purchase experience that is embeddable on any event creator's website and also works across all Eventbrite platforms - web, mobile and native.

As an Operations Program Manager, I drove critical business strategy for tour scheduling. The automated tour scheduling product had struggled with only 30% adoption by the field for the prior 2 years. I drove adoption to 100% in my first year and captured $30M additional revenue for the business.

I worked as the first and only Product Manager at two early stage startups (Bento for Business, Weddington Way). For both, I established agile software development practices and helped build products from the ground up. - Managed local and remote development teams for operations/administrative web app, customer facing web app and mobile app/mobile site - Developed product roadmap and drove input and agreement across key business stakeholders- Established and executed agile processes for engineering team, including prioritization and tracking, sprint planning, scrum, and retrospectives - Managed relationship and support schedule between engineering and customer service- Planned and tracked A/B tests for all UX/UI changes- Planned and executed user tests for UX/UI changes- Drove data driven design and product decision making - Developed in depth personas through customer interviews and applied learning to product and business decisionsShipped:- New enrollment funnel, significantly decreasing drop-off rates and simplifying experience- New card management UX for setting controls and limits on employee spending cards- New transaction view UX for viewing transactions across many cards and being able to easily search and filter- Responsive/mobile friendly design of website- Feature to enable receipt upload for expense management- Improved administrative tool to empower customer support

Started company (WriteBeta Co.) which was acquired by Shebooks in March 2015. Shebooks was then acquired by SheWrites Press in 2018. WriteBeta was a marketplace for editing services.

After starting as an intern at the age of 15 on the Windows Mobile team and completing four internships (one in Beijing!), I joined Microsoft full time for four years after college. I worked on the Office User Experience team, delivered the first official SDK for Kinect for Windows, and then helped build and launch the Xbox One. Xbox One- Designed and managed development and test of system notifications platform and experience- Managed integration and implementation of gesture interactions into Xbox system interface- Lead a team of designers and engineers to make high impact experience changes throughout the system to increase user delight and usability during the last few months of product development- Drove end-to-end quality experience project for all system featuresKinect for Windows- Drove production and release of first in-box interactions and controls including facilitating transition from prototype code, driving requirements for features and bug fixes, polishing and testing user experience, and driving UI design- Established guidelines and written content and managed the design process for the first and second Kinect for Windows​ ​Human Interface Guidelines​ ​documents- Drove rapid development prototyping efforts and internal user testing for new SDK features and applicationsOffice User Experience- Coordinated and designed the Office 15 visual, animation and interaction refresh for many parts of the shared UI across the Office suite including: app frame, status bar, galleries, menus, floaties, on object UI, task panes, and scrollbars- Designed the new Identity (sign in) UI for Office 15 and helped design the overall identity model- Drove, coordinated and tracked cross Office shared UI topics for: task panes, app boot, navigating, scrolling and zooming, dialogs, and contextual UI.

PM Intern on Workspaces team in Office Shared Services

Organized and conducted user tests for early version of Windows Phone 7 with Chinese participants

Worked on internal tools and the Betty Crocker website