Lead integrated marketing team managing a team of five including media, direct-to-consumer ecommerce, PR, influencer marketing, social media and consumer response.

Led Amazon, DTC, and Omnichannel efforts driving overall channel strategy, marketing investments, agency management, and P&L.

Brand Media Management for Hidden Valley Ranch and Soy Vay:- Lead advertising agency partners in the strategic development, implementation and optimization of digital, search, TV, mobile and print advertising- Develop and execute custom, integrated advertising programs with key partners - Manage the launch of a pilot process that serves to better connect Hidden Valley's advertising message with the buying strategies and landing pages- Represent media and digital teams on the Integrated Marketing Committee and work cross-functionally with other disciplines to develop brand strategies and tacticsCorporate responsibilities include:- Manage corporate strategy, optimizations, custom programs and allocations for video and social paid media budgetsDigital Planner:- Consult website team on the relaunch of Hiddenvalley.com- Drive integration across paid, owned and earned platforms- Synthesize and present paid, owned and earned analytics to the brand teams on a monthly basis; make recommendations for site and media optimizations- Manage SEO and SEM

-Achieved international advertising revenue goals of $10 million for FY’10 in conjunction with Account Executives-Led marketing and research teams in Europe, Asia, and South America in development of cross-property advertisingopportunities, sales tools, and training tools for U.S. sales team-Managed energy, area development, and professional services advertising development and achieved a $100 million ad salesgoal across print, online, and magazine platforms-Created customized and integrated advertising opportunities, marketing solutions and sales tools

· Represented sales team of 15 people as primary marketing resource· Created customized marketing and advertising solutions for clients alongside business development, research, and event teams

· Assisted three sales reps with preparation for daily sales calls, yearly requests for proposals, client follow-up, insertion orders and tear-sheeting new prospects