Emily Murphy

Emily Murphy Email and Phone Number

Global Creative Merchandising Lead @ Airbnb
Portland, OR, US
Emily Murphy's Location
Portland, Oregon, United States, United States
Emily Murphy's Contact Details

Emily Murphy personal email

Emily Murphy phone numbers

About Emily Murphy

I am a champion of new, boundary-pushing ideas. I thrive on questioning the status quo and connecting with others to bring innovative concepts to life. I truly believe that many minds have the power to build something greater than the individual and am drawn to people who are passionate about collaborating, creating change for the better and developing themselves. Creative atmospheres energize me, especially when there is permission to draw outside the lines.I'm an accelerator, meaning that I not only enjoy ideating but am also able to multi-task and get things done efficiently, often working within tight deadlines to drive results. My favorite roles are those in which I can effect change, create something meaningful and design to inspire. I also thrive in environments where there is a high level of accountability and trust. My signature strengths include:- Consumer Journey, seeing through a consumer lens in order to create a seamless experience- Data analytics, using numbers-based insights to tell a story and make qualified decisions- Time management, balancing many tasks and projects- Brand strategy, understanding the core identity of a brand and bringing it to life for the target audience- Working with cross-functional teams to innovate and produce meaningful results - Thinking creatively and giving those thoughts life through design- Accountability, being responsible for the quality of my work and my attitude - Finding inefficiencies, looking at processes and engineering ways to improve themSpecialties: Ecommerce, Merchandising, Brand Management, Identity Development, Graphic Design, Marketing, Promotional Strategy, Content Creation, Brand Activation, Campaign Management, Social Media, Brand Voice, Guerrilla Marketing Tactics, Business Plan Execution, Analytics, Financial Management, Budgeting, Forecasting, Training, Relationship Building, Customer Insights, Team Building, Project Management, Timing & Action Plans, Adobe Creative Suite, Microsoft Office, Spanish Conversation

Emily Murphy's Current Company Details
Airbnb

Airbnb

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Global Creative Merchandising Lead
Portland, OR, US
Website:
airbnb.com
Employees:
57741
Emily Murphy Work Experience Details
  • Airbnb
    Global Creative Merchandising Lead
    Airbnb
    Portland, Or, Us
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  • Brooks Running
    Senior Manager, Ecom Site Merchandising
    Brooks Running Mar 2023 - Present
    Seattle, Wa, Us
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  • Lakeside Paper Co.
    Owner & Founder
    Lakeside Paper Co. Feb 2016 - Present
    As the owner and founder of Lakeside Paper Co., I design every piece that I sell, communicate with clients and manage all operations and social media. Follow me on Instagram @LakesidePaper or visit www.LakesidePaperCo.com.
  • Adidas
    Senior Manager Digital Site Merchandising, E-Commerce
    Adidas Jan 2020 - Mar 2023
    Herzogenaurach, Bavaria, De
    As a senior manager on the digital site merchandising team, I drove sell-out of adidas footwear, apparel and accessories by optimizing product findability on-site and delivering a premium brand experience. I had a heavy focus on data-driven sorting, linking, search, metadata and navigation strategies in relation to product launches. My team led campaigns across sport, style, promotions and trending consumer moments like Back to School and Holiday. I also collaborated closely with key digital partners including A/B testing, digital content, buying and SEO to achieve greater E-commerce priorities.
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  • Adidas
    Senior Manager Marketing, Adidas Originals
    Adidas Aug 2018 - Jan 2020
    Herzogenaurach, Bavaria, De
    As a senior manager on the adidas Originals comms team, I was responsible for bringing projects and campaigns to life to connect our brand to ever-changing culture. With a focus on retail, I worked with our DTC, wholesale and ecom partners to develop differentiated content and in-store strategies to ladder up to broader brand campaigns. This included campaigns like Ivy Park (Beyonce), Superstar, Nite Jogger, Home of Classics and Falcon.Outside of retail, I worked on the launch of a new iteration of adidas Sound Labs, a music and arts incubator designed to empower the next generation of creators. This program will live in LA and welcome 48 students each semester to learn all about music, design, photography, videography and storytelling through the lens of the music industry. A full curriculum, teaching staff and dedicated space will be provided as free resources to the students enrolled.During this role I also received a nomination at the adidas Creator's Choice Awards for my work redesigning adidas' apparel hangtag packaging. This hangtag redesign affects all 120 million+ apparel items annually, across both Performance and Originals and in all DTC and wholesale accounts. The addition of gender, category, product type, Spanish and longform color does the following: - Help our store staff place items correctly on the pad (currently 30-40% is being misplaced due to lack of info on these tags)- Give our fields agents 680 collective hours a month back to focus on more important things like visual excellence and consumer engagement- Speak to the Hispanic consumer, the fastest growing demographic in the US with $1.7 Trillion in buying power- Best of all, guide our consumers try on and purchase the pieces they are looking for without any guesswork
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  • Adidas
    Manager Omnichannel Marketing, Running
    Adidas Mar 2018 - Aug 2018
    Herzogenaurach, Bavaria, De
    As the retail marketing manager for adidas running, I brought campaigns to life physically and digitally through our wholesale partners (including Foot Locker, Champs, Dick's Sporting Goods, etc). This included launches like Parley UltraBoost, where educating the consumer on the sustainability of the franchise and brand was key to driving success.
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  • Adidas
    Manager Omnichannel Marketing, Us Basketball
    Adidas Feb 2016 - Mar 2018
    Herzogenaurach, Bavaria, De
    As the Omnichannel Retail Marketing Manager on the US Basketball team, I led the development of brand and account-specific concepts at both the brick & mortar and digital level through visual elements, activations and media. I worked with global brand and wholesale partners to ensure that our campaigns drove the brand image forward and connected with our target consumer at a variety of retailers (including Foot Locker, Champs, Finish Line, Dick's Sporting Goods and Eastbay). I led both internal and external teams through campaign implementation and ensured that we stayed on budget, on time and on brand.
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  • Catapult Marketing
    Account Supervisor - Target
    Catapult Marketing Apr 2015 - Sep 2015
    Westport, Ct, Us
    As an AS, I managed and led the Mars Petcare and Mars Food shopper marketing teams in developing comprehensive conversion programs to incent purchase at Target. I collaborated with production, creative teams and vendor partners to develop strategy and concepts for omnichannel projects. A creative, data-driven approach to all client opportunities mixed with a close adherence to brand standards resulted in stronger consumer relationships with the brands I represented.Conversion Initiatives: Designed a holistic recapping process for more transparent program results, leading to data-driven recommendations for our client. Also engaged in constant meetings with the vendor community to understand marketing channels available and which methods would provide the highest ROI and most efficiently convert consumers into loyal brand advocates.Project Management: Managed multiple rolling projects for Mars pet and food, along with billing and communication internally and externally between Catapult, Mars and Target. Created project tracking methods to allow visibility into dates and deadlines for alignment with cross-functional partners. Led kickoff meetings, brainstorms and all communication between agency and client.Brands worked on include: IAMS, Pedigree, Temptations, Cesar and Uncle Ben's Rice
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  • Target
    Project Manager - Brand Packaging
    Target May 2014 - Mar 2015
    Minneapolis, Mn, Us
    As a brand packaging expert, I supported various departments within the Home division and ensured that all pieces of the packaging puzzle came together to create a seamless brand experience for the guest on-shelf. Because packaging can make or break a purchase decision, the copy and design on each item's packaging needed to combine to convey the benefits of the product and help the guest trust in the brand. Process Improvements: Developed and trained out a more efficient process for creating packaging that improved speed to market by 9 weeks, saves vendors over $1 million annually and eliminates thousands of hours of busy work for cross-functional partners. Resulted in increased time for strategic thought, more consistent packaging and high dollar savings for both Target and vendors.Project Management: Managed six cross-functional teams (roughly 60 partners) and each individual budget and timeline. Between these teams, I oversaw the creation of packaging for 1500+ SKUs annually. Brands worked on include: Threshold, Circo, Room Essentials and Nate Berkus
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  • Target
    Senior Merchandising Inventory Analyst
    Target Sep 2011 - May 2014
    Minneapolis, Mn, Us
    As a business analyst in the produce department at Target, I ensured that our shelves stayed fresh and full for the guest with tight inventory management. I also worked to streamline our supply chain processes and improve Target's financial position by creating efficiencies within my categories. Cost Savings & Sales Driving Initiatives: Eliminated $1.5m of expenses and 130 hours of workload annually by partnering across divisions and with support partners to optimize our supply chain for bagged nuts. Drove a 50% dollar comp (with a 99% instock rate) in several ultra-sensitive seasonal categories during a key holiday timeframe.Branding Innovation: Helped buyer brand and launch "Actual" cut fruit line to drive incremental traffic to grab n' go sections of the store.Training & Development: Designed, wrote and published "The Produce Handbook" for improved training and knowledge sharing amongst new team members. Trained two new analysts to take over several categories within produce.Awards: Received a Golden Performance Award with the produce team and an individual SVP (Senior Vice President) Award for Excellence in Merchandising
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  • Blue Dog Mead
    Chief Branding & Marketing Officer
    Blue Dog Mead Feb 2011 - Nov 2011
    Eugene, Oregon, Us
    I helped start up Blue Dog Mead as the Chief Branding and Marketing Officer. Since its inception in the spring of 2011, this "Modern Mead" expanded to several states in the Northwest and was being shipped all across the US. I led our team in creating the brand identity, logo, packaging and all marketing strategy to support the launch. Assets were designed for distribution to potential investors, liquor stores and bars. I also designed the original website and was involved in several start-up competitions in the Portland area.
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  • Destination Athlete, Llc
    Lead Designer
    Destination Athlete, Llc Oct 2008 - Aug 2011
    Lebanon, Nj, Us
    Created new graphic identities for high school and middle school athletic teams for use on apparel and equipment, also managed team stores on the website.
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  • Notre Dame Sports Marketing Department
    Sports Marketing Intern
    Notre Dame Sports Marketing Department Aug 2008 - May 2011
    Notre Dame, In, Us
    Designed graphics for varsity promotional materials, publicized sporting events to students and the public, orchestrated giveaways and entertainment at events.
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  • Mtv Networks
    Marketing Partnerships Intern
    Mtv Networks Jun 2010 - Aug 2010
    New York, Ny, Us
    Provided support and developed creative assets within the MTV Games department, specifically for Rockband. We partnered with several clients such as Harrah's Entertainment to increase exposure for both brands through events and website co-branding.
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  • Shedrain, Inc.
    Art Department Intern
    Shedrain, Inc. May 2009 - Aug 2009
    Prepared product design proposals for top clients and handled various marketing projects including fashion books, product packaging and merchandising elements.

Emily Murphy Skills

Marketing Graphic Design Retail Merchandising Illustrator Spanish Photoshop Microsoft Excel Logo Design Project Management Microsoft Office Indesign Outlook Social Media Marketing Leadership Communication Microsoft Word Social Media Proficient In Spanish Budgeting Powerpoint Data Analysis Word Excel Public Speaking Graphics Brand Development Management

Emily Murphy Education Details

  • University Of Notre Dame
    University Of Notre Dame
    Marketing And Graphic Design
  • Fundacion Ortega Y Gasset
    Fundacion Ortega Y Gasset
    Spain
  • Lake Oswego High School
    Lake Oswego High School
    General Studies

Frequently Asked Questions about Emily Murphy

What company does Emily Murphy work for?

Emily Murphy works for Airbnb

What is Emily Murphy's role at the current company?

Emily Murphy's current role is Global Creative Merchandising Lead.

What is Emily Murphy's email address?

Emily Murphy's email address is em****@****das.com

What is Emily Murphy's direct phone number?

Emily Murphy's direct phone number is +150338*****

What schools did Emily Murphy attend?

Emily Murphy attended University Of Notre Dame, Fundacion Ortega Y Gasset, Lake Oswego High School.

What are some of Emily Murphy's interests?

Emily Murphy has interest in Volleyball, Poster Design, Design, Skiing, Human Rights, Flag Football, Stationery And Invitation Design, Environment, Education, Graphic Marketing.

What skills is Emily Murphy known for?

Emily Murphy has skills like Marketing, Graphic Design, Retail, Merchandising, Illustrator, Spanish, Photoshop, Microsoft Excel, Logo Design, Project Management, Microsoft Office, Indesign.

Who are Emily Murphy's colleagues?

Emily Murphy's colleagues are Cindy W., Jurate Zenoviciute, Abimbola Bukola, Oni Oka, Ana Yote, Jyoti Yadav, David Andrés Vargas Jiménez.

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