Emily Murphy Email & Phone Number

Portland, Or, Us

Seattle, Wa, Us

As the owner and founder of Lakeside Paper Co., I design every piece that I sell, communicate with clients and manage all operations and social media. Follow me on Instagram @LakesidePaper or visit www.LakesidePaperCo.com.

Herzogenaurach, Bavaria, De

As a senior manager on the digital site merchandising team, I drove sell-out of adidas footwear, apparel and accessories by optimizing product findability on-site and delivering a premium brand experience. I had a heavy focus on data-driven sorting, linking, search, metadata and navigation strategies in relation to product launches. My team led campaigns across sport, style, promotions and trending consumer moments like Back to School and Holiday. I also collaborated closely with key digital partners including A/B testing, digital content, buying and SEO to achieve greater E-commerce priorities.

Herzogenaurach, Bavaria, De

As a senior manager on the adidas Originals comms team, I was responsible for bringing projects and campaigns to life to connect our brand to ever-changing culture. With a focus on retail, I worked with our DTC, wholesale and ecom partners to develop differentiated content and in-store strategies to ladder up to broader brand campaigns. This included campaigns like Ivy Park (Beyonce), Superstar, Nite Jogger, Home of Classics and Falcon.Outside of retail, I worked on the launch of a new iteration of adidas Sound Labs, a music and arts incubator designed to empower the next generation of creators. This program will live in LA and welcome 48 students each semester to learn all about music, design, photography, videography and storytelling through the lens of the music industry. A full curriculum, teaching staff and dedicated space will be provided as free resources to the students enrolled.During this role I also received a nomination at the adidas Creator's Choice Awards for my work redesigning adidas' apparel hangtag packaging. This hangtag redesign affects all 120 million+ apparel items annually, across both Performance and Originals and in all DTC and wholesale accounts. The addition of gender, category, product type, Spanish and longform color does the following: - Help our store staff place items correctly on the pad (currently 30-40% is being misplaced due to lack of info on these tags)- Give our fields agents 680 collective hours a month back to focus on more important things like visual excellence and consumer engagement- Speak to the Hispanic consumer, the fastest growing demographic in the US with $1.7 Trillion in buying power- Best of all, guide our consumers try on and purchase the pieces they are looking for without any guesswork

Herzogenaurach, Bavaria, De

As the retail marketing manager for adidas running, I brought campaigns to life physically and digitally through our wholesale partners (including Foot Locker, Champs, Dick's Sporting Goods, etc). This included launches like Parley UltraBoost, where educating the consumer on the sustainability of the franchise and brand was key to driving success.

Herzogenaurach, Bavaria, De

As the Omnichannel Retail Marketing Manager on the US Basketball team, I led the development of brand and account-specific concepts at both the brick & mortar and digital level through visual elements, activations and media. I worked with global brand and wholesale partners to ensure that our campaigns drove the brand image forward and connected with our target consumer at a variety of retailers (including Foot Locker, Champs, Finish Line, Dick's Sporting Goods and Eastbay). I led both internal and external teams through campaign implementation and ensured that we stayed on budget, on time and on brand.

Westport, Ct, Us

As an AS, I managed and led the Mars Petcare and Mars Food shopper marketing teams in developing comprehensive conversion programs to incent purchase at Target. I collaborated with production, creative teams and vendor partners to develop strategy and concepts for omnichannel projects. A creative, data-driven approach to all client opportunities mixed with a close adherence to brand standards resulted in stronger consumer relationships with the brands I represented.Conversion Initiatives: Designed a holistic recapping process for more transparent program results, leading to data-driven recommendations for our client. Also engaged in constant meetings with the vendor community to understand marketing channels available and which methods would provide the highest ROI and most efficiently convert consumers into loyal brand advocates.Project Management: Managed multiple rolling projects for Mars pet and food, along with billing and communication internally and externally between Catapult, Mars and Target. Created project tracking methods to allow visibility into dates and deadlines for alignment with cross-functional partners. Led kickoff meetings, brainstorms and all communication between agency and client.Brands worked on include: IAMS, Pedigree, Temptations, Cesar and Uncle Ben's Rice

Minneapolis, Mn, Us

As a brand packaging expert, I supported various departments within the Home division and ensured that all pieces of the packaging puzzle came together to create a seamless brand experience for the guest on-shelf. Because packaging can make or break a purchase decision, the copy and design on each item's packaging needed to combine to convey the benefits of the product and help the guest trust in the brand. Process Improvements: Developed and trained out a more efficient process for creating packaging that improved speed to market by 9 weeks, saves vendors over $1 million annually and eliminates thousands of hours of busy work for cross-functional partners. Resulted in increased time for strategic thought, more consistent packaging and high dollar savings for both Target and vendors.Project Management: Managed six cross-functional teams (roughly 60 partners) and each individual budget and timeline. Between these teams, I oversaw the creation of packaging for 1500+ SKUs annually. Brands worked on include: Threshold, Circo, Room Essentials and Nate Berkus

Minneapolis, Mn, Us

As a business analyst in the produce department at Target, I ensured that our shelves stayed fresh and full for the guest with tight inventory management. I also worked to streamline our supply chain processes and improve Target's financial position by creating efficiencies within my categories. Cost Savings & Sales Driving Initiatives: Eliminated $1.5m of expenses and 130 hours of workload annually by partnering across divisions and with support partners to optimize our supply chain for bagged nuts. Drove a 50% dollar comp (with a 99% instock rate) in several ultra-sensitive seasonal categories during a key holiday timeframe.Branding Innovation: Helped buyer brand and launch "Actual" cut fruit line to drive incremental traffic to grab n' go sections of the store.Training & Development: Designed, wrote and published "The Produce Handbook" for improved training and knowledge sharing amongst new team members. Trained two new analysts to take over several categories within produce.Awards: Received a Golden Performance Award with the produce team and an individual SVP (Senior Vice President) Award for Excellence in Merchandising

Eugene, Oregon, Us

I helped start up Blue Dog Mead as the Chief Branding and Marketing Officer. Since its inception in the spring of 2011, this "Modern Mead" expanded to several states in the Northwest and was being shipped all across the US. I led our team in creating the brand identity, logo, packaging and all marketing strategy to support the launch. Assets were designed for distribution to potential investors, liquor stores and bars. I also designed the original website and was involved in several start-up competitions in the Portland area.

Lebanon, Nj, Us

Created new graphic identities for high school and middle school athletic teams for use on apparel and equipment, also managed team stores on the website.

Notre Dame, In, Us

Designed graphics for varsity promotional materials, publicized sporting events to students and the public, orchestrated giveaways and entertainment at events.

New York, Ny, Us

Provided support and developed creative assets within the MTV Games department, specifically for Rockband. We partnered with several clients such as Harrah's Entertainment to increase exposure for both brands through events and website co-branding.

Prepared product design proposals for top clients and handled various marketing projects including fashion books, product packaging and merchandising elements.

Bachelor Of Business Administration (B.B.A.), Marketing And Graphic Design

Spanish Study Abroad Program In Toledo, Spain

General Studies