Emily Frey Email & Phone Number

Horsham, Pa

• Key IT partner supporting the Oncology franchise portfolio • Effectively lead and support the strategic tactics for new Janssen products, including branded and unbranded digital assets, Salesforce Marketing Cloud CRM programs, analytics reporting, and field sales tactics. • Partner with cross-functional teams to stand-up key brand tactics, manage transition of work between agencies, and support multiple workflows• Drive the adoption of new technologies with brand and agency… Show more • Key IT partner supporting the Oncology franchise portfolio • Effectively lead and support the strategic tactics for new Janssen products, including branded and unbranded digital assets, Salesforce Marketing Cloud CRM programs, analytics reporting, and field sales tactics. • Partner with cross-functional teams to stand-up key brand tactics, manage transition of work between agencies, and support multiple workflows• Drive the adoption of new technologies with brand and agency partners, improving launch excellence and driving speed to impact. Show less

Emmaus, Pa

• Drove SEO initiatives for Prevention.com by partnering with the analytics team to develop and implement SEO action plans in turn increasing search traffic by 30% YOY.• Consolidated and presented monthly insights to upper management and key stakeholders detailing website metrics, content performance, and tracking revenue data to identify successful promotional strategies.• Led the implementation of pivotal website marketing strategies for branded products within editorial achieving or… Show more • Drove SEO initiatives for Prevention.com by partnering with the analytics team to develop and implement SEO action plans in turn increasing search traffic by 30% YOY.• Consolidated and presented monthly insights to upper management and key stakeholders detailing website metrics, content performance, and tracking revenue data to identify successful promotional strategies.• Led the implementation of pivotal website marketing strategies for branded products within editorial achieving or exceeding monthly targeted sales goals month over month.• Partnered with the affiliate marketing team to integrate e-commerce initiatives across editorial branded websites building brand revenue and exceeding monthly revenue targets.• Managed monthly digital ad campaigns by executing key strategies to drive audience traffic ensuring both marketing and edit teams meet and exceed campaign goals.• Hired and developed digital team producers and managed the on boarding and training of new digital edit team professionals.• Led a team of digital producers who executed the production of over 40 content stories weekly.• Oversaw the production of over 15 weekly HTML editorial newsletters executing audience tests and providing necessary analytics to stakeholders.• Integral part of the successful re-design and re-platform of a large-scale editorial website interfacing with multiple business areas making sure launch expectations were met. Show less

• Account and website manager for over 7 clients, leading the coordination, planning, and design of technical and interactive web solutions to deliver client online goals and objectives.• Led the design and development of email campaign concepts for a regional pet supply company, increasing overall customer coupon redemption.• Managed a 3rd party freelance graphic designer to design email campaigns concepts for a national insurance agency focusing on the relationships… Show more • Account and website manager for over 7 clients, leading the coordination, planning, and design of technical and interactive web solutions to deliver client online goals and objectives.• Led the design and development of email campaign concepts for a regional pet supply company, increasing overall customer coupon redemption.• Managed a 3rd party freelance graphic designer to design email campaigns concepts for a national insurance agency focusing on the relationships between the provided insurance programs and the industry’s agents and brokers. • Managed client expectations by leading the scope, timeline, and full development for several As Seen on TV product based e-commerce websites allowing for a seamless development to launch process while exceeding the aggressive client driven agenda• Implemented SEO best practices on all e-commerce and industry specific websites, which included SEO specific HTML code and dynamic SEO content. • Customized and implemented content management solutions and managed client e-commerce needs.• Presented design concepts and technologies to new clients, through proactive facilitation and collaboration.• Designed website mock-ups for multiple e-commerce stores and served as lead developer to implement a custom product layout, utilizing dynamic database and opt-in functionality. • Website Manager for a National Pet Pharmacy and Online Pet Store, managing brand ads and vendor-based content. Show less

• Led system enhancements and developed custom functionality to enhance existing pet food ecommerce website reliability, usability, and navigation.• Partnered with over 50+ Vendors to coordinate product requirements and ensure delivered content and images meet the specified requirements. • Coded, tested and implemented all customer based email campaigns • Served as part of the development team to design and implement a new Pet Pharmacy ecommerce store. •… Show more • Led system enhancements and developed custom functionality to enhance existing pet food ecommerce website reliability, usability, and navigation.• Partnered with over 50+ Vendors to coordinate product requirements and ensure delivered content and images meet the specified requirements. • Coded, tested and implemented all customer based email campaigns • Served as part of the development team to design and implement a new Pet Pharmacy ecommerce store. • Managed testing deliverables Unit and Integration test scenarios and followed the internal software versioning procedures. Show less

• Project Leader for a pharmaceutical marketing web site including requirements gathering, identifying milestones, tracking progress and technical support for online email campaigns.• Managed client expectations by serving as the technical project manager and coordinated deliverables between the client and associated vendors.• Communicated timelines and ensured major milestones were completed as outlined in the project plan.• Served as my own technical resource as… Show more • Project Leader for a pharmaceutical marketing web site including requirements gathering, identifying milestones, tracking progress and technical support for online email campaigns.• Managed client expectations by serving as the technical project manager and coordinated deliverables between the client and associated vendors.• Communicated timelines and ensured major milestones were completed as outlined in the project plan.• Served as my own technical resource as needed and developed client side code and HTML updates.• Designed Process and detailed Data flows as needed. • Created statements of work and requirements documents for account projects. Show less

• Managed the overall maintenance for a large custom JAVA based application for supporting vendor-based online auction.• Designed and developed the Credit Department’s web-base application for customers. • Partnered with clients to establish project requirements, deliverables and prototypes and strategize for future web-based projects.• Created and executed test scripts to insure quality and functionality of Java programs set for deployment.• Provided… Show more • Managed the overall maintenance for a large custom JAVA based application for supporting vendor-based online auction.• Designed and developed the Credit Department’s web-base application for customers. • Partnered with clients to establish project requirements, deliverables and prototypes and strategize for future web-based projects.• Created and executed test scripts to insure quality and functionality of Java programs set for deployment.• Provided technical support and maintenance for customers’ on-line ordering system. Show less