Emily Jacobs Email and Phone Number
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Lifecycle marketing and analytics leader with a history of tackling hard problems with structure and data. Strong record of data-driven decision-making, innovation, cross-functional partnership, and team leadership. Known as an empathetic manager, highly adaptable partner, and valued team player.
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Associate Director, Crm MarketingChewy Jul 2024 - PresentPlantation, Florida, Us -
Associate Marketing DirectorWayfair Mar 2020 - May 2024Boston, Ma, UsI led the Post Order Customer Communications team, managing Wayfair's post order transactional and marketing Push, Email, and SMS portfolios. In addition to articulating and project-managing the three-year plan to bring post order communications to - and above - competitor parity, I also am developing the vision and 2-3 year strategy for engaging high value frequent shoppers to build increased loyalty.Previously, as the Associate Marketing Director of Wayfair NA Print, I launched new print formats (circulars, annual Sourcebook), extended existing formats (category-specific catalogs), and refined the strategy for well-established programs like Retargeting and Solo Mail. I significantly improved measurement and attribution of this channel through regular and long-term incrementality tests and model refinement with Data Science. -
Senior Marketing ManagerWayfair Aug 2016 - Feb 2020Boston, Ma, UsI managed a portfolio of five new or developing Print Marketing programs, including Wayfair.ca, Specialty Retail Brands, and Direct Mail Retargeting. As part of this work, I conceptualized and launched a nascent direct mail Retargeting program from test phase to automated, operationalized program within one year, overseeing cross-functional work from Ad Tech, engineering, creative, business intelligence, data science, and external vendors. In addition, I Improved two Specialty Retail Brand and Wayfair Canada direct mail programs’ revenue to consistently meet ROI targets, and recommended a pause on the remaining program due to softer performance.To support this work, I championed several automation endeavors, including streamlining data transfer between external partners, performance reporting and dashboarding, and cost management.
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Mba Intern, Relationship MarketingCvs Health Jun 2015 - Aug 2015Woonsocket, Ri, UsI conducted user segmentation analysis of 8M CVS mobile app customers through analysis of shopping behavior to inform offer customization decisions, and executed analysis via a multi-campaign A/B test on ExtraCare offer redemption in mobile app. -
Senior AnalystAnalysis Group Jan 2013 - Jun 2014Boston, Ma, UsI provided support for expert witnesses in high-profile court cases in areas such as antitrust, strategy, healthcare litigation, and finance. As part of my support, I've estimated market shares and market size, calculated damages, assessed liability, and modeled consumer preference trends, using a combination of client and public data in SAS, Stata, and Excel. I have analyzed depositions as part of a large-scale safety culture review in a particularly high-risk industry, have forecasted future healthcare demands to provide evidence against a proposed merger in the healthcare industry, and synthesized years of survey data to understand consumer preferences over time. I am involved in all aspects of expert support, from expert searches for upcoming casework, to expert support while in trial. -
AnalystAnalysis Group Jul 2011 - Dec 2012Boston, Ma, Us
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Staff AnalystApplecon, Llc Sep 2010 - May 2011Ann Arbor, Michigan, Us
Emily Jacobs Skills
Emily Jacobs Education Details
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Mit Sloan School Of ManagementMaster Of Business Administration (M.B.A.) -
The University Of British ColumbiaEconomics
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University Of MichiganMathematics
Frequently Asked Questions about Emily Jacobs
What company does Emily Jacobs work for?
Emily Jacobs works for Chewy
What is Emily Jacobs's role at the current company?
Emily Jacobs's current role is CRM Marketing, Chewy | ex-Wayfair, ex-Analysis Group | MIT Sloan MBA.
What is Emily Jacobs's email address?
Emily Jacobs's email address is ej****@****air.com
What schools did Emily Jacobs attend?
Emily Jacobs attended Mit Sloan School Of Management, The University Of British Columbia, University Of Michigan.
What skills is Emily Jacobs known for?
Emily Jacobs has skills like Data Analysis, Stata, Econometrics, Sas, Economics, Quantitative Analytics, Statistics, Analytics, Research, Qualitative Data, Big Data, R.
Who are Emily Jacobs's colleagues?
Emily Jacobs's colleagues are Ashley Camel, Caroline Burns, Frank Petrillo, Pharmd, Jd, Chc, Heather Wooten, Aaron Karkow, Jamal Glespie, Hector Hernandez.
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